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Sales and Marketing Strategy, Budgeting and Planning, Route-to-Market Execution, General and Modern Trade, and Key Account Management
Expert is a sales strategist with a demonstrated history in developing and identifying new geographies, reading the brand landscape, and designing sales and distribution strategies. He has worked with top food and FMCG companies and brands. He possesses an excellent…
B2B and B2C Marketing Strategy
Omni-channel marketer with more than 7 years of experience across B2C and B2B marketing, in media and client-side roles. Deep expertise and knowledge across digital marketing, ad tech, paid media, and marketing strategy. Understands GTM motion for SaaS, logistics, and…
sales and marketing strategy across the technology industry. SaaS, HealthTech, FinTech.
Expert is a performance-oriented sales and marketing leader offering an extensive record of achievement over the past two decades. Bringing a creative and analytical approach to solving problems, attracting customers, and accomplishing targets. She enjoys identifying and capitalizing on emerging…
Marketing Strategy and Marketing Research
Expert has over 30 years of experience in marketing research and marketing strategy. At major companies such as Procter & Gamble, Kraft Foods and Dunkin’ Donuts, she worked across disciplines, including marketing research, branding/positioning, new product/concept development, brand management, marketing…
Marketing, Marketing Strategy, Brand Management, Branding, Premium Brands, CPG, Luxury, Advertising, Communication, Media, and Digital Marketing
Expert has over 20 years' experience in developing, marketing, managing and growing brands at one of the largest advertisers and CPG companies in the world. He has assumed these responsibilities also with a prestige retail and salon hair care company.…
Product Development and Marketing Strategy
Have directed the sales, marketing and product development efforts for a wide variety of consumer brands across a diverse group of industries. Have extensive experience working with both public and privately held companies, and have true operating experience in brand…
Marketing Strategy, Qualitative Research (Focus Groups), Advertising Strategy
Expert has extensive experience in creating brand profiles in the food, medical, and education industries. In addition, he has conducted many focus groups for medical devices, consumer goods, as well as B2B clients. He has given expert testimony relating to…
Enterprise Software and Hardware; Marketing Strategy; Channel, Technology
Conducted 50+ consulting projects for technology companies with an emphasis on understanding external market factors such as customers, competitors, technological trends, channels, etc. to inform corporate and product strategy. Ensured recommendations are implementable by assessing internal capabilities and adopting best…
Sales & Marketing Strategy Food Service: CPG Industry, Product Development, Behavior-Based Marketing
Consumer Insights/Behavior: As Customer Marketing Manager at Valassis, Expert used multiple data sources (IRI syndicated data, ACNielsen Homescan, Spectra, Scarborough, Mediamark Research (MRI), and Prizm NE) to develop integrated promotional programs for major CPG manufacturers including, but not limited to…
Human Resources Business Administration, Management, Marketing, Strategy, Development
As an HRBP (Human Resources Business Partner), Expert's role centers on close collaboration with business leaders and managers to align HR strategies with the overarching goals and objectives of the organization. He brings his expertise to the forefront in order…