Find an Expert
Trademark, Trade Dress, Advertising, Claim Substantiation and Legal Survey Research
Expert is a survey research expert focusing on surveys for use as evidence in legal disputes as well as custom market research projects. He has conducted and analyzed over four hundred surveys in the following areas: Trademark and Trade Dress…
Market Research for Expert Witness
Expert works for a full-service market research company that has developed tools for litigation research. Over 12 years and 80 projects, she has worked in copyright, patent, trademark, deception, and false claims research. Her tools allow her to visualize information,…
Intellectual Property Lawsuits that Depend on Marketing Expertise and/or Survey Research
Expert has been involved in a large set of cases involving trademark or trade dress infringement or patent importance in purchase decisions. Expert recently testified in Federal Court in Houston regarding a trademarked name infringement, applying a depth of expertise…
Survey Research for Intellectual Property, Class Action
Expert's expertise derives from serving 25 years in academia teaching and conducting research in all aspects of consumer behavior, advertising, entrepreneurship and innovation management and having founded two marketing research companies (subsequently acquired by global corporations) and managing them for…
Sales and Marketing
He possesses significant expert witness expertise in sales, marketing, and data analytic domains for cases involving unfair and deceptive business practices, including false advertising; trademark and copyright infringement; contract disputes or breach of contract; and patent infringement. He performs expert…
Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
He is a Ph. D.-trained researcher who has published extensively in the areas of advertising and promotions effectiveness, marketing communications, and advertising deception, and is considered a leading authority in these areas. He has also conducted numerous marketing research studies…
Intellectual Property Protection
He has advised clients in all aspects of intellectual property protection. For each patent application that is written he must develop an understanding of the underlying technology. The claims that are made take into account the many aspects of claim…
Antitrust, Banking, Damages, Demography, Discrimination, Finance; IP Surveys, Statistics, Economics
Expert and his firm are responsible for all Quality Control on all litigation support activities for the Department of Justice. With an office of 15 professionals in the Washington DC metro area, they sample and evaluate the work of multiple…
Intellectual Property: Trademark, Trade Dress, Copyright, Licensing, Brand Identity, Package Design
Serving over 50 cases and testifying at multiple depositions, arbitration, and trials, Expert is an accomplished expert witness on all trademark, trade dress, copyright, and brand infringement issues. As the Managing Partner of one of the brand identity industry's most…
Design and Analysis of Surveys to Substantiate Advertising Claims
Expert has designed over a thousand surveys and studies with varied objectives for virtually every type of product and service. Expert has over 40 years of marketing research experience. Prior to joining his current employer to conduct custom market research…