Perhaps you’ve already heard: Our organization rebranded to Big Village this June — and the pivot didn’t happen overnight. Big Village brings programmatic solutions, media, insights, and creative all under one roof. In this newsletter, we share insights from our interview with Bridget Tirella, Senior Director of Marketing, on what it takes to rebrand a company this size.
Big Village is home to many moving parts and many talented people, so the tasks were many: Streamline our U.S. and UK businesses, align timing and communications across departments, and keep storytelling consistent — from name to logo to branding and messaging and more. One of the biggest components was updating and consolidating the website, and in this blog post, Bridget shares leadership and digital communications experience that applies to all kinds of businesses.
Read here for a fascinating recap of Bridget’s marketing expertise, and answers on a big organizational rebrand.