Your personal brand: Let’s rev it up!
Here at Expert by Big Village, our goal is to connect you with exciting opportunities to engage in thought leadership, consulting, research, in-depth interviews and litigation. This issue of Expert Insider offers guidance on standing out to clients and earning more work!
To kick things off, check out the March issue of Expert Insider to learn more about piquing client interest in you. How? Keep your bio up to date! The more thorough your expert profile, the more likely you’ll appear at the very top of client searches. It’s all about search engine optimization — and to achieve it, we encourage you to explore and revamp your Expert profile. What better time than now?
Where should I start?
Focus first on core expertise areas. (See screenshot below.) A drop-down menu of every relevant field and subfield reflects your thought leadership, career history and current work. Think of these areas as your specialties — and be as thorough as possible in adding them to your bio. You don’t want to sell yourself short or let apt opportunities pass by. Are you an expert in hydrological engineering? digital marketing? pharmaceuticals? connected cities? Make sure you capture each of those areas — and everything each area includes for you — in the core expertise areas menu. Then add them to your profile, save, and submit. We make it simple. Captivating your audience is easy: You’ve already got the interesting work and career history to prove it!
Building your core expertise areas improves search engine optimization for your profile, earning you a better chance of being selected. Don’t see a keyword in our database that you want to add? Use the (+) button by hovering over the right of the screen (see screenshot) and help us make it stronger! (You’ll see a “Add new tag” option appear.)
Experts in Dialogue
Once you’ve updated your profile, it’s engaging to engage. Expert runs a new Featured Experts program on our home page, where we showcase an interesting set of thought leaders like you and what makes them distinct. If you’d like to be featured, reach out today!
Finally, Expert by Big Village is a network — and we’re keen on experts helping one another. Do you have tips or tricks on winning work, updating your profile, or other aspects of consulting? If you’ve got wisdom or inklings, we’ll post them to our website. This way you can connect your knowledge and experience with your peers. We’re the experts on experts, but you’re the experts on being experts. Knowledge is power, and you can share it.
Questions about updating your Expert profile? Reach out to Abby Peterson, star recruiter and Manager of Expert Services, at email@example.com — or to Zaq Baker, Senior Manager, author of this newsletter, and fellow recruiter, at firstname.lastname@example.org. We’re here to help you.