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Polyurethane Foam Formulations/Processes,Automotive Acoustical Parts,Fibers/Plastic Recycling
Expert has leveraged his graduate/post-graduate academic training in organic chemistry and his doctoral dissertation work with organo-metallic compounds to an in-depth knowledge of, and expertise in: -chemical intermediates -fine chemicals -fine chemical intermediates -polyurethanes He has specifically applied this theoretical…
Intellectual Property: Trademark, Trade Dress, Copyright, Licensing, Brand Identity, Package Design
Serving over 50 cases and testifying at multiple depositions, arbitration, and trials, Expert is an accomplished expert witness on all trademark, trade dress, copyright, and brand infringement issues. As the Managing Partner of one of the brand identity industry's most…
Consumer Packaged Goods; Brand Management; OTC Marketing; New Product Development
She has been in the brand management field for over 20+ years with extensive experience leading multi-million dollar consumer products brands at Johnson & Johnson, Wyeth Consumer Healthcare and the Ghirardelli Chocolate company. Every brand that she has ever worked…
Identity and Image (Corporate Identity and Public Image) and Motivation
MTV, Hollywood's David Foster and Brian Wilson, Taiwan Trade, 300th Anniversary of the founding of St Petersburg, Russia, RosAtom, plasma waste management, bio-remediation fertilizers and carbon fiber production in the EEU, Expert has successfully designed and redesigned organizational entities domestically…
Strategy and Creative Innovation: Global Payments and Financial Services
Expert has several decades' strategic management consulting experience. Previously, Expert was a Principal at top strategy consulting firm and a senior manager at top 5 strategic consulting firm. Expert is an expert at corporate strategy development and business unit strategy…
Marketing, Advertising, Branding, Market Research, Business Development
Expert is a classically trained marketing and communication professional with over 20 years diverse experience – 11 at world-class, multinational advertising agencies Foote, Cone & Belding Worldwide, Bozell Worldwide, Poppe Tyson, NW Ayer – creating and measuring integrated strategic and…
Search Engine Advertising (Paid Search and SEO), Social Media Optimization, Cross Digital Advertising, and Integrated Marketing
The failure of most new products proves that money can't buy success. The entire marketing psychology tell us that all successful products focuses on the buyer's or consumer's "needs, wants and desires." He can help you to determine your target…
Marketing Plan Development, Market Research, Brand Identity, Market Share Increase
In addition to selling advertising space for a local weekly business publication, Expert has worked for brand development and sales promotion advertising agencies. As a supplier of brand development services (package design, print promotion) to one of the largest consumer…
Brand Extension Licensing
Expert has worked in a wide range of business development positions in both business-to-consumer and business-to-business markets. His franchising and licensing experience have included business development responsibilities in diverse markets and regions of the world (e.g. North America, Europe, and…