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Hand Injuries, Hand Tool Design, Ergonomic Issues, Work Related Injuries in Dental/Medical
Expert is a certified associate ergonomist. Expert is founder and owner of a nationally based ergonomic consulting firm. Expert's background in ergonomics has allowed her to utilize her skills in preventing work related accidents and in assisting with the development…
Advertising, Branding, Trademarks, Publicity Rights, Media, and Advertising Industry Customs and Practice
Expert is one of America’s most respected marketing-communication professionals. His consulting firm provides advice and counsel to advertisers and advertising agencies both in the U.S. and abroad engaged in marketing consumer goods and services. In addition, he has been retained…
Intellectual Property: Trademark, Trade Dress, Copyright, Licensing, Brand Identity, Package Design
Serving over 50 cases and testifying at multiple depositions, arbitration, and trials, Expert is an accomplished expert witness on all trademark, trade dress, copyright, and brand infringement issues. As the Managing Partner of one of the brand identity industry's most…
Consumer Packaged Goods; Brand Management; OTC Marketing; New Product Development
She has been in the brand management field for over 20+ years with extensive experience leading multi-million dollar consumer products brands at Johnson & Johnson, Wyeth Consumer Healthcare and the Ghirardelli Chocolate company. Every brand that she has ever worked…
Sales & Marketing Strategy Food Service: CPG Industry, Product Development, Behavior-Based Marketing
Consumer Insights/Behavior: As Customer Marketing Manager at Valassis, Expert used multiple data sources (IRI syndicated data, ACNielsen Homescan, Spectra, Scarborough, Mediamark Research (MRI), and Prizm NE) to develop integrated promotional programs for major CPG manufacturers including, but not limited to…
Fashion Industry, Organizational Culture, Leadership, Marketing, Multicultural Marketing, Branding
Expert is the author of a full-length book on clothing design and the culture and organization of the fashion industry. As a Professor, she conducts research on organizational structure, culture, leadership and the creative process of design and marketing within…
Marketing, Advertising and Marketing Customs and Practices: Deceptive Marketing; Retail, Unfair Business Practices; Deceptive Advertising; Unfair Advertising; Unfair Competition; and IP and Trademarks
Expert is a Senior Marketing, Business and Advertising expert, since 2002. Marketing, and Advertising problem solver, since 1971; Business Strategies; he has been a Marketing Consultant, Expert Witness, and Senior Lecturer/Presenter for over two decades. He is deposition-tested and has…
Metal Containers, Glass Containers, Beverage Packaging, Technology Development
Expert has filling process knowledge for carbonated beverages with Coors Brewing and with soft drink filling locations to lower package oxygen levels, improve product yield, decrease defects. Engineering at Colorado State University. He has designed high speed packaging machinery and…
Clinical Pharmacology, Toxicology, Drug Development, Product Liability, Regulatory Affairs, Pharmaceutical Patents
Expert worked in pharmacological research concerning opiate analgesics. The objective of the research was to find an anti-diarrheal drug with minimal analgesic and addiction potential. In particular, he led the research team that discovered and developed nufenoxole, an antidiarrheal drug.…
Retail Industry Management: Store Costs, Corporate Planning, Distribution
Over 25 years of experience in entrepreneurial start-ups, venture capital roll-outs, initial public offerings, strategic planning and organizational development in retailing. Personal advisor and management coach at the CEO level for companies of all sizes. Principle objective is identifying and…