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Importing and Exporting of Food; Food Ingredients and Beverages; and Market Research and Planning
Expert helps client companies select target markets, determine which distribution channel to use to reach them, and set up that channel. For example, it was decided that a Brazilian producer of honey could sell retail packages to consumers on the…
Intellectual Property: Trademark, Trade Dress, Copyright, Licensing, Brand Identity, Package Design
Serving over 50 cases and testifying at multiple depositions, arbitration, and trials, Expert is an accomplished expert witness on all trademark, trade dress, copyright, and brand infringement issues. As the Managing Partner of one of the brand identity industry's most…
Sales & Marketing Strategy Food Service: CPG Industry, Product Development, Behavior-Based Marketing
Consumer Insights/Behavior: As Customer Marketing Manager at Valassis, Expert used multiple data sources (IRI syndicated data, ACNielsen Homescan, Spectra, Scarborough, Mediamark Research (MRI), and Prizm NE) to develop integrated promotional programs for major CPG manufacturers including, but not limited to…
Marketing, Advertising and Marketing Customs and Practices: Deceptive Marketing; Retail, Unfair Business Practices; Deceptive Advertising; Unfair Advertising; Unfair Competition; and IP and Trademarks
Expert is a Senior Marketing, Business and Advertising expert, since 2002. Marketing, and Advertising problem solver, since 1971; Business Strategies; he has been a Marketing Consultant, Expert Witness, and Senior Lecturer/Presenter for over two decades. He is deposition-tested and has…
Business Consulting for Romania and Saudi Arabia
Expert has worked with several advertising agencies, and as a client and with other marketing firms which reporting to him. Actually he works directly with 2 Romanian daily newspapers which are use for his clients to promote products or companies.…
Medical/Hospital Equipment: Markets, Unmet Needs, Concept, Design, IP, Automation, Manufacturing
Biomedical Devices range from simple items we use as consumers to complex instruments controlled by proficiently trained professionals. Expert's involvement and experience has been in the development of capital equipment that often included one or more disposables, were used in…
Packaging Design, Ethnographic Research, User Study, Industrial Design, Plastic Part Design
Expert has been practicing concurrent engineering for the last five years and this business strategy has brought him to consider all the tasks in parallel during initial design stages. Since Expert has designed products meant for mass market, this strategy…
Retail Industry Management: Store Costs, Corporate Planning, Distribution
Over 25 years of experience in entrepreneurial start-ups, venture capital roll-outs, initial public offerings, strategic planning and organizational development in retailing. Personal advisor and management coach at the CEO level for companies of all sizes. Principle objective is identifying and…
Strategy and Creative Innovation: Global Payments and Financial Services
Expert has several decades' strategic management consulting experience. Previously, Expert was a Principal at top strategy consulting firm and a senior manager at top 5 strategic consulting firm. Expert is an expert at corporate strategy development and business unit strategy…
Medical Device Marketing, Market Research, Competitive Analysis, Business Analytics, Medical Writing
Expert has over 12 years of marketing experience in the Class III and Class II medical device industry, specializing in new product launches, new product development, market research and marketing communications. She is highly skilled in analytics, research, tactical execution…