Expert Details
Consumer Packaged Goods; Brand Management; OTC Marketing; New Product Development
ID: 724921
New Jersey, USA
& Johnson, Wyeth Consumer Healthcare and the Ghirardelli Chocolate company. Every brand that she has ever worked on has posted growth (either topline
and/or bottom line) during her tenure including mature brands. Brands she has led or supported include OTC brands (Robitussin, Preparation H, ept), NDA
brands (Monistat, Advil Cold and Sinus, Alavert, Rogaine), Personal Care brands (Stayfree Maxi Pads, ChapStick) and Food brands (Ghirardelli Chocolate
Squares). Areas of expertise include: innovation planning, strategic planning, communications/claims planning, competitive assessment and scenarion
planning.
She provided consulting services on the ept brand which resulted in its successful divestiture after 3 failed attempts.As a consultant on the Rogaine brand, she led the development of an innovative Private Label defense strategy which mitigated business losses and went on to win numerous corporate awards.As a consultant on the Sanitary Protection franchise, she successfully helped maintain distribution in the face of potential retalier delistments.As a consultant on the Monistat brand, she succesfully developed a long term innovation plan and prepared for the ultimate divestiture of that business.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1997 | Degree: MBA | Subject: Marketing | Institution: University of Michigan Business School |
| Year: 1992 | Degree: BA | Subject: English | Institution: Dartmouth College |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2009 to 2013 | Employer: TSE Trading | Title: Owner | Department: |
Responsibilities:She is an independant consultant in the areas of OTC marketing, strategy, business development and sales for fortune 500 CPG clients. |
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| Years | Employer | Title | Department |
| Years: 2004 to 2008 | Employer: Wyeth Consumer Healthcare | Title: Director | Department: Marketing |
Responsibilities:She led the strategic planning, new product pipeline and business activities for large consumer brands including Robitussin, ChapStick, Preparation H and Advil Cold & Sinus. |
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| Years | Employer | Title | Department |
| Years: 2001 to 2003 | Employer: The Ghirardelli Chocolate Company | Title: Brand Manager | Department: Marketing |
Responsibilities:She launched Ghirardelli Squares into national distribution in Food, Drug and Mass channels, tripling topline sales and increasing Ghirardelli brand awareness nationally. Drove development of all elements of the marketing mix including positioning, advertising, promotions, packaging and new product development. |
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| Years | Employer | Title | Department |
| Years: 1999 to 2001 | Employer: Johnson and Johnson | Title: Assistant Product Director / Product Director | Department: Marketing |
Responsibilities:She led marketing activities for large ($200MM+) personal care brands including StayFree and Reach. |
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| Years | Employer | Title | Department |
| Years: 1997 to 1999 | Employer: Arthur D. Little | Title: Marketing Consultant | Department: Marketing and Customer Management Group |
Responsibilities:She was a consultant in the Marketing and Customer Magnagement practice serving Consumer Goods and Services clients. |
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Additional Experience
| Training / Seminars |
|---|
| Led a corporate-wide taskforce which ended in the seminar: "How to assess and combat the threat of Private Labels within your category." |
| Vendor Selection |
|---|
| Have secured numerous advertising and PR agencies, strategic consultants and market research firms to provide support on brands such as Robitussin, ChapStick, Ghirardelli Squares and StayFree. |
| Marketing Experience |
|---|
| In-depth knowledge of the OTC marketing environment including Rx-to-OTC switches, claims, retail. |
| Other Relevant Experience |
|---|
| Significant Performance Review and Succession Planning experience. |