Expert Details
Digital Marketing, Digital Transformation Strategy, Digital Analytics, Agile Web Development, DevOps
ID: 734684
India
In addition to core areas of Digital Marketing, the partnership with clients also delivers the following:
[i] Develop a regimen for keeping your business abreast with the emerging digital innovations that are relevant to business and to marketing
[ii] Be technically and functionally agile to deliver appropriate digital marketing strategies as the need arises - horses for the courses
[iii] Be able to identify and isolate data segments that help to define and track Key Business performance indicators
MAJOR AREAS OF DIGITAL DELIVERY
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[i] Evaluate, create a roadmap and execute a 360* digital marketing strategy and plan.
[ii] Understand the major digital marketing channels – Digital display, Email, video, mobile, search engine, and social media
[iii] Establish logically as to why use digital marketing for multiple goals within larger marketing and/or media strategy
[iv] Understand the Digital KPIs and to measure digital marketing efforts and calculate ROI
[v] Evaluate and implement the latest digital Ad technologies
[vi] Understand and interpret the digital data sets and identify the best marketing mix for a given business scenario - Targeting and segmentation, specifically demo graphic targeting and segmentation
[vii] Understand the Digital Commerce Ecosystem and capture the marketing metrics to deliver value to the businesses
[viii] Be able to derive the best ROI from the SO-LO-MO (Social-Local-Mobile) digital environment
[ix] Be able to evaluate and tap the new digital marketing concepts like – Programmatic buying, Native advertising, In-App advertisements, Location-based marketing, etc.
[x] Understand and leverage the following channels for digital campaigns – Search Engine Optimization, Social Media Marketing, Email / permission-based marketing, Video advertising, Content marketing, Paid marketing on Search Engines and Social media and Mobile advertising.
Set Up FLAK – A Communication Strategy unit for a global Media Agency in India: Set Up Business Practice, Recruitment, Best-In-Class Processes, BRAND & PR, Client Acquisition Strategy, Program Delivery
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2005 | Degree: Executive Leadership Certificate | Subject: Global Leaderdship | Institution: Cornell University |
| Year: 2002 | Degree: MBA | Subject: International Marketing | Institution: Southern California University |
| Year: 1995 | Degree: Master of Science | Subject: Geology & Geophysics | Institution: Indian Institute of Technology, Kharagpur |
| Year: 1993 | Degree: Bachelor of Science | Subject: Geology & Geophysics | Institution: Indian Institute of Technology, Kharagpur |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2018 to Present | Employer: Undisclosed | Title: Head, Digital Products Eng. & Data Science | Department: |
Responsibilities:Responsibilities / Achievements:-Establish the ‘Culture & Engine’ of Automation (through AI / ML & Digital Transformation focus) in the organization – delivering a suite of ‘ADTECH, MARTECH & SOCIAL MEDIA’ digital products – market potential of $350 million -Helped harness more than $200 million for clients and partners through intelligent automation strategy (RPA) -Drive the strategy for 4 verticals in the organization – ADTech, Product Eng., Data Science, Social Media & DelEx (Delivery Excellence) |
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| Years | Employer | Title | Department |
| Years: 2014 to 2018 | Employer: CopperBridge Media | Title: Chief Digital Officer | Department: |
Responsibilities:-Positioned the company as a lean and knowledgeable player in the areas of – Digital Analytics, SEO, Paid (PPC) & Programmatic media strategy (DSP | DMP | SSP), Content Marketing Strategy, AD Optimization & Delivery, Conversion Rate Optimization, Omni-channel ecommerce strategy and Customer Behaviour Analysis-Direct all facets of the business, including Sales, Content Marketing, Design & Execution, Research and Development, Media monitoring, and engagement with strategic partners |
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| Years | Employer | Title | Department |
| Years: 2012 to 2014 | Employer: CopperBridge Media | Title: Sr. Director, Digital & Content Marketing | Department: |
Responsibilities:-Lead the strategic direction for Technology platforms & ‘Digital Transformation’ for clients-Grew market reach of two Ecommerce clients - achieving combined sales of US$80.5 M in less than 18 months -Boosted Medical tourism revenues by 65 % by creating a cohesive and marketing program for a Mexican-Canadian client |
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| Years | Employer | Title | Department |
| Years: 2009 to 2012 | Employer: Appylika | Title: Co-Founder & Head – Digital Marketing & Monetization Strategy | Department: |
Responsibilities:-Responsible for Digital marketing KPIs definition, Custom reporting, dashboards and metrics, monthly consolidation, validation, and variance analysis - including management reporting and tracking against monthly targets-Driver for innovative apps for Enterprise mobility, Augmented and Virtual reality & App Store Optimization (ASO) -Guide Appylika to scale up to $3.5 million in In-App sales in the first six months -Sold two Apps related to Creative-Math & Visa processing to a South African Digital firm |
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| Years | Employer | Title | Department |
| Years: 2007 to 2009 | Employer: Nokia (UK) | BrentHaven (US) | Thomas Pink (UK) | Title: Principal Consultant | Department: |
Responsibilities:-Lead and implement a strategy to drive digital penetration and architect Digital campaign delivery for - Commerce, marketing, Programmatic buying, Paid-Owned-Earned Media campaigns in Global markets across South Asia - by leveraging the use of historical and transactional data analysis-Design actionable and automation-worthy User-Experience & Interaction, Customer journey maps and personas – reducing cart abandonment and open transactions -Average Gross revenue growth for all Digital Commerce Campaigns was greater than 65% -Implemented Social and Mobile commerce campaigns with integrated analytical reporting for a 150% jump in conversion in the target regions |
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| Years | Employer | Title | Department |
| Years: 2005 to 2007 | Employer: Hudson Global Inc. | Title: Director, Digital & IT Delivery | Department: |
Responsibilities:-Positioned the PMO for the streamlined execution of Digital Strategy & Telecom and Energy IT programs in North America – Divisional budget of $35 million-Retooled and energized Digital transformation programs across geographies and platforms -Lead high-level, cross-functional teams of directors and Program Managers in two Digital transformation projects, resulting in 90 % reduction in failed sales applications |
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| Years | Employer | Title | Department |
| Years: 1999 to 2005 | Employer: Ford Motor Company | Title: Senior Program (PMO) & IT Portfolio Consultant | Department: |
Responsibilities:Led a team of 35 members in the US & Brazil for SOX, Human resources, Payroll, Medicare, and Medicaid project (Working Budget – $21 million).-Evolved savings of $8.5 million per annum through the adoption of lean/agile ERM COSO framework - while meeting Six Sigma standards and ITIL guidelines -Architected and delivered a ‘Data-audit and Automated Feed’ product between PeopleSoft and Oracle – saving manual audit worth $2 million for Ford IT. |
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| Years | Employer | Title | Department |
| Years: 1997 to 1999 | Employer: Whirlpool Corporation | Title: Project Manager | Department: |
Responsibilities:IT Program Management |
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Career Accomplishments
| Associations / Societies |
|---|
| Certified Member (Certified Quality Manager): American Society of Quality |
| Licenses / Certifications |
|---|
| PMP – 2005 SOFTWARE QUALITY MANAGER (ASQ), 2006 CISA (ISACA), 2005 Google Analytics Individual Qualified DoubleClick for Publishers (Admin / Trafficker) Google Adwords, Shopping & Adwords for video Hubspot Inbound Marketer |
| Professional Appointments |
|---|
| Visiting Faculty - Digital Strategy - Indian Institute Of Management |
| Awards / Recognition |
|---|
| Best Web Development & Search Engine Optimisation Firm - By Brands Academy |
| Publications and Patents Summary |
|---|
| WHITE PAPERS Mobile Marketing for the Hospitality Industry Video marketing in the hospitality segment Niche Tourism and Digital Marketing Let travellers smell your rich media content Online Multilingual marketing strategy |
Language Skills
| Language | Proficiency |
|---|---|
| English | Fluent - Speaking & Writing |
| German | Basic - Speaking & Writing |
| Hindi | Fluent - Speaking & Writing |
| Bengali | Intermediate - Speaking |
Fields of Expertise
social media, client analytics, mulitmedia communication planning, digital media technology, Internet advertising, strategic internet marketing, strategic market planning, entertainment marketing, hotel marketing, Internet marketing, consumer marketing, consumer product marketing, digital marketing, B2B marketing, corporate turnaround, marketing training, corporate university, corporate training, marketing mix, marketing brand management, marketing communications, corporate strategic planning