Expert Details

Expert in Agriculture, Horticulture, Loss Management

Expert ID: 723904 Australia

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A successful twenty eight year career in agricultural chemicals involving retail management, field sales and product development roles. Industry experience with commercial, technical, research and practical hands on experience in a wide range of horticultural and agricultural crops has provided a unique opportunity to develop a wide range of specialised skills within the agrochemical industry.

Involved with the marketing, service and technical support of agricultural chemicals into a diverse range of agricultural and horticultural crops throughout Australia. Identify new products and new market opportunities, and undertake market analysis, prepare business plans and provided technical support and product training.

Actively developed new techniques including: sustainable agricultural pogrammes, conservation tillage & direct drilling, weed, pest & disease monitoring, fee for service, paddock inspections, crop rotations, herbicide resistance management, Integrated Pest Management, sunburn and heat stress management of horticultural crops and the development of improved spray application technology.

Managed agricultural product development portfolios and successfully brought several new products to commercialisation, including Australia’s largest selling herbicide with annual sales in excess of $50 million.

Worked with sales and marketing teams Developed the first and unique Stewardship Program for introduction of a new cereal herbicide.

Managed an extensive number of farmer product performance enquiries and complaints involving a wide range of agricultural chemical products in a very diverse range of crops for companies including multi national and many other smaller companies. This included the successful negotiations of complaint resolution with both farmers and Agricultural Chemical Companies and Insurance Companies.

Expert has been involved with the management of large horticultural complaints involving extensive crop damage and extensive financial losses; with ongoing loss assessments, as well as managing and minimizing ongoing damage; including the provision of a comprehensive report in relation to losses sustained. Extensive ongoing negotiations resulted in an amicable and satisfactory resolution for all parties.

Managed plant back issues & crop damage with soil active herbicides including management of Research and Development of soil active herbicides and subsequent plant back issues.

Managed Product Performance Enquiries (PPE's) for southern Australia (WA, SA, Vic, Tas, Sthn NSW) for glyphosate and other ag-chemical products for 6 years.

Extensive experience with agricultural chemcials, including performance factors, compatibilities, water quality, surfactants, application, crop damage, spray drift and resistance.

Research and Development experience assessing crop damage, pest, weed and disease control, growth reduction, plant backs and crop injury symptoms.


Project co-ordination and management including Research and Development undertaking and management of small plot replicated trials and co-ordination of commercial demonstration trials. Project management includes data summaries and trial reports, trial design assistance and provision of training material and technical training and support.

Responsible for the Australian Research and Development programs for a wide range of agricultural chemicals including compliance and NRA submissions for crop safety and efficacy. This included managing the trial program, including use of agricultural contractors, site management, data collection and report writing.

The research programme involved working to trial protocols, designing experimental layout, selecting trial sites, managing trial sites with farmers, spraying small plot trials, trial assessments, data analysis, report writing and managing contractural trials. Field trials covered the variables which effect efficacy, safety and residues. The work covered small plot trials to entire development projects including large scale grower evaluations.

Expert undertakes market analysis, market plans, feasability studies and to manage research & development programs in agriculture and horticulture for clients throughout Australia. He works alongside agri-business and corporate clients providing marekting, technical backup, educational and training support to distribution outlets throughout Australia.

Project co-ordination and management including Research and Development undertaking and management of small plot replicated trials and co-ordination of commercial demonstration trials. Project management includes data summaries and trial reports, trial design assistance and provision of training material and technical training and support. Managed and developed a retail agchemical business servicing products into a diverse range of crops including pome and stone fruit, vineyards, citrus, potatoes, tomatoes, vegetables, cereals, canola, grain legumes, pastures, rice, summer crops including soybeans, sunflowers and sorghum throughout Northern Victoria and Southern N.S.W.

Involved with marketing through distribution a range of agricultural chemicals into a range of crops througout Australia. Crops including stone and pome fruit, vines, tropical crops, nuts, citrus, vegetables, pastures, cereals, grain legumes, tomatoes, rice and summer crops including soybeans, sunflowers and sorghum.

Actively developed new techniques including: sustainable agricultural pogrammes, conservation tillage & direct drilling, weed, pest & disease monitoring, paddock inspections, crop rotations, integrated Pest Management, development of improved spray application technology, sunburn and heat stress management.


• Investigations in product performance enquiries and complaints have been undertaken involving in field investigations, spray drift, product non performance, crop damage, herbicide carryover, collation, analysis and review of information, loss quantification, incident management and dispute resolution.

Education

Year Degree Subject Institution
Year: 1976 Degree: Dip Ag Sci Subject: Agriculture Institution: Dookie Agricultural College
Year: 1986 Degree: G.D.A. Subject: Agricultural Chemicals Institution: Hawkesbury Agricultural College
Year: 1996 Degree: M.App.Sci (Ag) Subject: Agricultural Research Institution: Charles Sturt University

Work History

Years Employer Title Department Responsibilities
Years: 2002 to Present Employer: Undisclosed Title: Managing Director/Ag-Consultant Department: Undisclosed Responsibilities: Expert Witness Consulting.
Research & Development
Product Development
Marketing
Project Management
Years: 1996 to 2002 Employer: Undisclosed Title: Product Development Manager Department: Undisclosed Responsibilities: Research & Development
Project Management
Technical Services
Years: 1986 to 1996 Employer: Undisclosed Title: Branch Manager/Agronomist Department: Undisclosed Responsibilities: Business Management of an ag-chemcial retail business.
Customer Service.
Field Consulting in agriculture & horticulture.
Years: 1978 to 1986 Employer: Shell Chemicals Aust. Title: Undisclosed Department: Agriculture Responsibilities: Marketing & Sales
Customer Service
Technical Service
Research & Development

International Experience

Years Country / Region Summary
Years: 2005 to 2005 Country / Region: South Africa Summary: Consulting on sunburn and heat stress management in horticultural crops.
Years: 2006 to 2006 Country / Region: Indonesia Summary: Consulting on sunburn and heat stress management in horticultural crops.
Years: 1998 to 1998 Country / Region: India Summary: Consulting on herbicide marketing and weed control in wheat.

Career Accomplishments

Associations / Societies
Member of Australian Institute of Agricultural Science and Technology (AIAST).
Awards / Recognition
Monsanto Life Sciences Distinguished Development Award (1998). The DDA is Monsanto’s Agricultural Sector’s highest honor for sustained outstanding technical contributions to the development of markets and products that enhance Agricultural Sector business results.

Additional Experience

Expert Witness Experience
Agricultural chemicals, spray drift or over spray, crop damage, product non performance and product failures, spray application and product complaint investigations.
Training / Seminars
Biotechnology & Genetically Modified Crops
Glyphosate
Spray Drift
Sunburn & Heat Stress Management.
Techncial training & seminars on new agricultural products - herbicides, insecticides and fungicides.
Safe use of Agricultural Chemicals.
Marketing Experience
Managed product development portfolios and successfully guided several new agricultural products to commercialisation, including Australia’s largest selling herbicide with sales in excess of $50 million. Developed an new and unique stewardship for a new cereal herbicide. Worked with sales and marketing teams to identify new products and new market opportunities, and provided technical support and product training. Managed and developed a retail agchemical business. Marketed agricultural chemicals, fertilizers and servicing products into a diverse range of crops including pome and stone fruit, citrus, potatoes, tomatoes, vegetables, cereals, grain legumes, pastures, rice, summer crops including soybeans, sunflowers and sorghum throughout Northern Victoria and Southern N.S.W.
Other Relevant Experience
A successful twenty eight year career in agricultural chemicals involving retail management, field sales and product development roles. Industry experience with commercial, technical, research and practical hands on experience in a wide range of horticultural and agricultural crops has provided a unique opportunity to develop a wide range of specialised skills within the agrochemical industry.

Fields of Expertise

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