Expert Details

Expert in Apparel, Lingerie, and Sport Bra Industry

Expert ID: 735414 Oregon, USA

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16 years in the lingerie, bra, sport bras, lingerie, and swimwear industry. Expert launched some of the largest multi-million dollar product lines for major brands including Nike, Victoria's Secret, and Aerie by American Eagle Outfitters.

Function Expertise: Innovation, design, technical design, product packaging, development, pre-production, planning, production, product, and project management.
Other expertise: department and foundation builder, team builder, process creator, expertise over multiple areas from concept to distribution departments including sourcing, logistics, distribution and 3PL set up.

Proven track record for delivering results for product led organizations, setting new foundations and strategy, restructuring, multi-tasking across several projects, in-depth data analysis, and driving integration into overall plans. Creating product team foundations by building strategy and executing. Building processes, time and action calendars, tools, roles and responsibilities, and technical best practices across the following functions: merchandising, design, technical design, product development, production, supply chain, logistics, and distribution.

PMP certified project manager.

Education

Year Degree Subject Institution
Year: 2004 Degree: Bachelor Subject: Fashion Design Institution: Fashion Institute of Technology

Work History

Years Employer Title Department Responsibilities
Years: 2018 to 2019 Employer: The Squad Consulting Title: Founder Department: Consulting Responsibilities: The Squad was formed because we have a love of designing and building products, a commitment to well-balanced technical and emotional design, and our curiosity that fuels our innovation. We inherently believe in creating, building, and executing phenomenal products, processes, plans, and creating departments that are built to fit into your business
and drive revenue growth; when you succeed, we succeed.
o 16 years of product experience across brands, Victoria’s Secret, Aerie, Nike, and Evelyn & Bobbie.
o Inventor on 8 product patents covering function and design for Victoria’s Secret, Nike, and Evelyn & Bobbie
Flex between strategy and tactical, vision/direction, curating new clients, allocating resources, project management,
and continually innovating across product and process creation.
o Product Expertise: bras, swimwear, lingerie, sport bras, support tops.
o Function Expertise: Innovation, design, technical design, product packaging, development, pre-production, planning, production, product, and project management.
o Other expertise: department and foundation builder, team builder, process creator, expertise over multiple areas from concept to distribution departments including sourcing, logistics, distribution and 3PL set up.
Years: 2016 to 2018 Employer: Evelyn & Bobbie Title: Vice President Department: Product & Design Responsibilities: Creating the product team foundation by building strategy and executing. Building processes, time and action
calendars, tools, roles and responsibilities, and technical best practices across the following functions:
merchandising, design, technical design, product development, production, supply chain, logistics, and distribution.
o Developing long term vision and strategy across all functions from concept design to the consumers hands.
o Developing merchandising and design product and innovation roadmaps, seasonal concepts/color/theme strategy,
and line plans.
o Creating merchandising tools to ensure margins support business goals and timelines.
o Identified and initiated relationships with premium factory and mill partners for 1st product launch.
o Developing new materials, soft trims, and hard trims with sourced mills and factory partners.
o Creating sizing strategy for new product based on competitor research and product vision and opportunity.
o Developing grading methods, establishing fit models, leading fit direction, and directing CAD creation.
o Ensuring product is accurately represented on “.com” with brand and UX teams.
o Designing and developing consumer experience of materials including all packaging assets.
o Developed new measuring method for fit shops and developed algorithm for at-home fit experience.
o Developing strategy for analyzing and splicing 3D fit data to drive continual iteration of algorithm.
Years: 2015 to 2016 Employer: Nike Title: Manager Department: Technical Design Responsibilities: Foundational pioneer of the Bra COE and creator of all Fall 16’ Nike sports bras; liaison between multiple categories where sport bras are utilized for cross category integration.
o Re-established sports bras for all of Nike, Fall 16’ release: operating beyond my title role to fill several functional needs including identifying strategic white space opportunities in the seasonal line plan, resetting current sports bra product through elevating materials, construction, design, fit, grading, block and library creation. New product line resulted in significant drop in return rates.
o Presented to senior leadership, including the President of Nike Product, SVP, and Category GM.
o Designed 6 new innovative styles, some leading as pillar Nike innovations.
o Salvaged two major production issues within two months of employment at Nike through resolving fit issues with quick changes in production methods, negotiating new GAC dates and re-negotiating FOBs resulting in recuperation
of sales and consumer confidence.
o Designed several new trims and components supporting the new product vision and influenced the re-development of core materials.
o Re-established vendor partnerships with elevated expectations and created foundational processes from development to bulk production audits.
o Educated design teams new sport bra product, aided the design vision through functional design as well as enhanced the aesthetic design of the product.
o Established new parameters and processes around testing protocols, sport bra impact levels, wear testing, and innovation.
o Developed the new Fall 16’ Nike Bra Calculator algorithm.
o Created Fall 16’ Nike Bra education delivered on multiple consumer facing and in store athlete platforms.
Years: 2010 to 2015 Employer: Victoria's Secret Title: Manager Department: Technical Design Responsibilities: Manager of all VS Bras including fashion, launch, designer collection, and VSX sports bras.
o Reported directly into AVP and SVPs.
o Foundational Technical Designer of VSX creating all sports bras and launching VSX line including year over year top selling styles.
o Technically designer and inventor of the VSX Knockout Sports Bra.
o Re-organized the technical design bra launch department to be effective, time sensitive, impactful, and relevant through implementing new processes, best practices, and removing duplicate work for vendors and internal teams.
o Double digit growth achieved, confidence restored in the team, and efficiency improved; department turned around in 5 months.
o Managed department operations including: budget, calendar creation, processes, and bra model calendars for over 26 designers.
o Created garment fit, construction, and performance excellence for emerging growth category, VSX Sports Bras; business excelled plan by 180% during the Launch season to all stores and continues to lead the sport bra market place.
o Partnered with vendors directly and communicated fit corrections through comments, photos, pattern work, plastic mold shot manipulation, pad composition, construction advisement, and illustrations.
o Partnered with innovation team to develop and integrate new technology into product.
o Subject matter expert in biometrics, human anatomy, bounce studies, 3D scanning studies, and impact testing in sports bras.
o Created inline testing methods and protocols to help direct the product creation and development of sports bras.
o Subject matter expert of bra, swimwear, underwear, lounge and lingerie, and soft good assembly process; cut and sew, cut and stick, foaming, lamination, injection molding, aluminum molding of fabric and foam by bullet and custom molds, die and laser cutting.
o Working knowledge of soft good materials through industry expertise; synthetics, rubbers, metals, plastics,
adhesives, and textiles.
o Experience with sample room/prototyping lab vs. high volume mass production environment.
o Consultant on shape wear and VS sport clothing.
o Traveled to national stores for brand marketing campaigns, store associate education assessment, and overall store education.
o International travel to Sri Lanka, China, and Hong Kong.
Years: 2008 to 2010 Employer: Aerie Title: Senior Technical Design Department: Technical Design Responsibilities: Created technical department for Aerie bras and re-organized the swim department for AEO and Aerie.
o Developed all aspect of the bra department for Aerie through re-organization from an external 3rd party vendor to direct partnership with factories by bringing development of product internally.
o Established new processes and procedures focused on consistency and efficiency.
o Managed day to day TD fit responsibilities and influenced the build of the product calendar.
o Created educational tools for store level associates including “How to Fit” video and introduction and education to bra product and engaged with DM’s to ensure marketing and training manuals were correct for each bra launch.
o International travel to HK and China on boarding new factories including process roll out, created tools and educated technicians, developed vendor partnerships, established fit guides and compliance, created processes, and set product development standards.
o Developed technical standard fit manuals and wear testing procedures.
o Collaborated with production team to create time and action calendars for bra launches, including negotiating with vendors.
o Introduced and developed new product technology and standardization of materials.
o 2 Direct reports.
Years: 2002 to 2008 Employer: Victoria's Secret Title: Technical Designer Department: Technical Design Responsibilities: Technical development of new styles and applications of quality standards for fit and construction for bras, panties, casual sleepwear, glamour sleepwear, and swimwear.
o Supported regional technical design during development and pre-production develop and maintain technical specification packages communicating fit, construction, and grading from development stage through preproduction.
o Developed products consistently to established fit and quality standards through written and visual corrections.
o Assisted in development and maintenance of quality standard manuals: updating grading standards and establishing key processes.

Career Accomplishments

Licenses / Certifications
Project Management Institute, PMP Certified

Language Skills

Language Proficiency
English

Fields of Expertise

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