Expert Details

Expert in Beauty, Color Cosmetics, Make-up Art, Education, Product Development, Fashion, and Concept

Expert ID: 730798 California, USA

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Expert brings years of Beauty, Color Cosmetics and Image development experience from the consumer products industry to fashion and entertainment. She has help launched powerful brands utilizing her ability to come up with innovative products to market and led comprehensive marketing initiatives for I Nuovi Pro Cosmetics.

Expert was born and raised in L A, Calif. Being of a Japanese heritage seemed at first a stumbling block. In her insightful book, however, she breaks down this concept and discusses the idea of beauty in great detail.

Her father was a music producer, her mother a TV commercial producer, Expert was raised steeped in the entertainment world. She first began working with makeup while most other girls her age were still playing with dolls. Expert and her friends fell in love with the fashion industry, hoping one day to work as models or photographers. At the tender age of 12, they began copying fashion editorials, recreating the photographs they saw in magazines. Eventually, her close friend started working for the Wilhemna Agency as a model, and Expert was the one who helped her shoot, style and put together her portfolio.
Wilhemna, impressed with the shots, began sending over models to be shot by Expert, unaware of her young age. After graduating from high school at 15, she saved up her money and moved to Milan with a close family friend as her guardian. In Europe, she honed her craft under the tutelage of professionals, which caused her to form the opinion that the best way to learn is to be, taught by mentors, not instructors. "You can't learn makeup from a textbook." These teachers inspired her to, go way beyond [her] craft. Expert takes this notion even further, by advising, "Become a role model and be an example. Be the person you want everyone to be."

For ten years she worked in fashion, spending time in Milan, Paris, Tokyo and New York and then returned home to Hollywood, where she used her skills in film, videos, commercials and fashion print. Some of her clientele have included such celebrities as, Audrey Hepburn, Lisa Ling, Tom Hanks, Andie MacDowell, Snoop Dogg, Arnold Schwarzenegger, and many others. Apart from this illustrious work, she also has obtained much success in the business world, working in marketing for a number of diverse companies as an image consultant. This modern-day Renaissance woman has also developed makeup lines for Estee Lauder and iNouvi.

Working with Beauty-related lawsuits that require a beauty expert assessment for their case. Consulting for beauty-related businesses for product development for startups and or new added sector to a brand that may need expert direction and advice. Creative Director for Color Cosmetics Brands, consulting for new ideas or reinventing an old idea into a new vision.Consultant for a variety of beauty-related issues.

Expert may consult nationally and internationally, and is also local to the following cities: Los Angeles, California - San Diego, California - Long Beach, California - Santa Ana, California - Anaheim, California - Riverside, California - Glendale, California - Huntington Beach, California - San Bernardino, California - Chula Vista, California

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Year Degree Subject Institution
Year: 2000 Degree: Master's Level Subject: Film Industry, TV, Film, Music Videos, Celebrities Institution: On the Job

Work History

Years Employer Title Department Responsibilities
Years: 2000 to Present Employer: Undisclosed Title: Head Educator Department: Founder and Owner Responsibilities: Teaching state-of-the-art Make-Up Artistry for High Definition, Print and Beauty. Expert employs her Master's-Level Training to this end.
Years: 1998 to 2011 Employer: I Nuovi Professional Cosmetics Title: Creative Director Department: Executive/Partner Responsibilities: As the Global Creative Director, Expert developed the prestige line from conceptual to market globally. The company was based in Singapore.
Years: 1980 to 2003 Employer: Self Employed Title: Master's Make up Artist in Fashion and Entertainment Industry Department: Responsibilities: Expert worked in Milan, Paris, London, Tokyo, New York and Los Angeles as a freelance makeup Artist. She was represented by Cloutier Agency throughout her freelance career.
Years: 1993 to 2012 Employer: Self Title: Beauty Expert and Consultant Department: Product development for color cosmetics Responsibilities: Expert has worked as a freelance Beauty Expert and Consultant for new beauty start up companies to help position their brand and products. Expert has also worked as a beauty expert and creative development with companies like Clairol, Proctor and Gamble, Glade, Johnson and Johnson,Revlon, Estee Lauder, Philosophy, MAC, Stila, Pure Beauty, just to name a few...
Years: 1990 to 2000 Employer: Self Title: Master Make up Artists Department: Image concept and design Responsibilities: Expert worked on many award-winning TV commercials and with a number of celebrities. Her expertise was integral in developing images and ideas that have helped market products to great success.
Her clients, Pepsi Global (Madonna, Michael Jackson, Michael J Fox, etc..), Nike (Bo Jackson, Michael Jordan- Air Jordan, Andre Agassi, etc..), McDonald's, Apple, Nissan Cup of Noodle campaign-Arnold Schwarzenegger for Japan) are just a few.

International Experience

Years Country / Region Summary
Years: 1981 to 1986 Country / Region: Milan, Italy Summary: Worked as a professional makeup artist for the fashion, Runway and Print industry; with various top Designers such as Gucci,Armani, Italian Vogue and Bazaar, Donna, Amica, Max just to name a few.
Years: 1987 to 1987 Country / Region: Tokyo, Japan Summary: Worked in Fashion, Print and TV as a professional makeup artist.
Years: 1986 to 1987 Country / Region: Paris, France Summary: Worked in Fashion, Print and Runway as a professional makeup artist.
Years: 1986 to 1986 Country / Region: Munich and Hamburg Germany Summary: Worked in Fashion, Print and Runway as a professional makeup artist.

Career Accomplishments

Associations / Societies
Expert is with the Hollywood Motion Picture make and Hair Union Local # 706
Licenses / Certifications
Expert is a Certified Educator by the BPPVE for make up artistry, success coaching, and fashion and entertainment.
Professional Appointments
Board of Advisors for California Beauty Legislation Committee.
Awards / Recognition
Winner of the Asian Heritage Award in 2008 for Art, Philosophy and Literature.
Publications and Patents Summary
Expert has published a full-length book -- an inspirational guide to help American-Asian woman identify with their inner and outer beauty.

Additional Experience

Training / Seminars
As an leading Educator in the Beauty industry, Expert has put together many workshops for various groups of industry professionals, as well as specific groups focused on special image and leadership training for various companies. Ms. Expert also has developed a certification online training program for MKC Beauty Academy. She also assisted in developing a Master's Makeup Academy in Rome.
Vendor Selection
Expert has trusted relationships with top-of-the-line manufacturers and biochemists, PR agents and marketing firms.
Marketing Experience
Expert has a tour de force reputation as a leading Master's-level makeup expert in the Fashion, Beauty and Entertainment industry. Her connections with the best of the best in the fashion and entertainment industry comes easily as a phone call away. Expert has over 50K (and growing) of targeted makeup artists globally in her database.

Expert's ability to always be a step ahead of trends, technique and innovation, allows her to keep an open mind to what's to come. Expert is constantly testing new products, analyzing and perfecting them. She often conducts her own focus groups with industry professionals and regular consumers. The goal is to listen to what consumers are currently interested in and what they are currently using.
Other Relevant Experience
Expert is a Master at Air brushing. She also teaches Success Coaching and Leadership. She frequently engages in keynote speaking and has headed many focus groups focused on color cosmetics.
Expert is also Tri-lingual. She speaks English, Japanese and Italian.
Expert has the ability to conceptualize innovative products that often has the need for the industry. Expert's strength lies in her ability to think of unique and amazing ideas.

Language Skills

Language Proficiency
Japanese Expert is a second-generation (Nisei) American Japanese. She was brought up speaking both Japanese and English fluently. Her abilities to communicate in Japanese is strictly conversational.
Italian Expert learned Milanese Italian while living in Milan Italy. Her skills are self-taught. Strictly conversational.

Fields of Expertise

acceptance sampling, acceptance test, advanced product quality planning, advertising, aesthetics, almond oil, beauty, benzyl alcohol, bergamot oil, brush, business, career, career counseling, career development, career transition, chroma, chromascope, cinematography, cocoa butter, cologne, color, color additive, color additive safety testing, color detection, color film, color formulation, color grading, color image, color management, color matching, color measurement, color monitor, color order system, color photography, color quality control, color reproduction, color saturation, color science, color specification, color stability, color standard, color technology, color vision, consumer product, consumer product marketing, consumer product packaging, continuous production, corporate image, corporate training, cosmetic color additive, cosmetic exported product, cosmetic industry, cosmetic marketing, cosmetic product, cosmetic product chemistry, cosmetic product development, cosmetic product environmental effect, cosmetic product formulation, cosmetic product manufacturing, cosmetic product package, cosmetic raw material specification, cosmetic sponge material, cosmetic stability, cosmetic techniques, cosmetology, counseling, design training, digital camera, digital photography, e-learning, education, education planning, educational assessment, educational philosophy, entertainment industry, equipment, eye, eye care, eye drop solution, eye shadow, eyeglasses, eyelid, facial recognition, fashion industry, fashion photography, Federal Food, Drug, and Cosmetic Act, foster care, foundation, function, hair-care product, image, in-house training, industrial training, industry, industry standard, industry survey, industry-education interaction, innovation training, instructional design, interaction, knowledge, leadership, leadership development, leadership training, learning theory, licensable technology, lipid-free skin cleanser, lipstick, lotion, make-up, marketing, mentoring, motion picture, music industry, odor, on-the-job training, onsite training, over-the-counter cosmetic, perfume, personal care product, personal training, philosophy, photo shoot, photo-imaging, photograph finishing, photographic documentation, photographic film, photography, pigment manufacturing, pigment manufacturing quality control, pigment technology, planning, prescription cosmetic, procedure, process, product formulation, product manufacturing, professional photography, program evaluation-and-review technique, retail industry, risk assessment, safety procedure, salicylic acid, sampling, sensory evaluation, shade (color), skill training, skin care formulation, skin care product, skin care product development, skin color, statistics, stock photography, strategy formulation, sun, sunburn, sunscreen, teacher training, team building, technical communication, technical document, technical documentation process, technical editing, technical education, technical management, technical skill training, technical training, technical translation, technical writing, technology-based training, television industry, test procedure, titanium dioxide, training, trend management, vanilla extract, video image, vocational training, work team, zinc sulfide, sales training, bath and body product, tattooing, supervisory training, affiliate marketing, astringent, baby wipe, adjustment, skin feel, lip seal, sponge, vision, testing, ergonomics

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