Expert in Business: Sourcing, Chinese Manufacturing, International Marketing, Chinese Competitive Analysis
His primary areas of expertise are in China/US trade, Chinese Business Practices and Culture, Sourcing and Manufacturing Products in greater China and Asia, Marketing and Selling Products and Services in China, Government Relations in China, Chinese Culture and History, China's relations with the US and Europe, Marketing and Selling Chinese Companies in the West.
Clients include Fortune 1000 companies, big box retailers, investors, department stores, start-ups, OEMS, new product developers, consumer product companies, equipment and component companies.
Expert is a recognized expert on China. This includes Chinese culture, business culture, history, psychographics and consumer behavior and has helped numerous companies enter the Chinese market for consumer and business to business products.
Additionally, Expert serves Chinese companies entering the American market by helping guide them through the culture, business culture and professional expectations that come with building a presence in the West.
Expert and his company, have a long history of helping companies and organizations of all sizes and scope gain new market insight and advantage through competitive analysis in China.
Expert has a keen understanding of how to market, sell and distribute consumer products in both the Chinese and US markets.
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Bridgeport, Connecticut - New Haven, Connecticut - Hartford, Connecticut - Philadelphia, Pennsylvania
|Year: 1993||Degree: B.A.||Subject: Marketing||Institution: Seton Hall UIniversity|
|Years: 2005 to Present||Employer: Undisclosed||Title: Managing Director||Department:||Responsibilities: Founder and Managing Director/ Chief China strategist and runs the company's day to day operations in three countries.|
|Years: 2002 to 2005||Employer: Beijing Gong Mei-Shanghai Direct, Inc.||Title: Vice President||Department: Manufacturing/Sourcing||Responsibilities: Created and managed company's Chinese manufacturing and sourcing division.|
|Years: 2000 to 2001||Employer: Self-Employed Marketing Consultant||Title: Consultant||Department:||Responsibilities:|
|Years: 1997 to 2000||Employer: Middleberg and Associate||Title: Group Director||Department: Internet/New Media||Responsibilities: Group Director for corporate new media department. Chief client liaison, new business development, campaign creator and implementation.|
|Years: 1995 to 1997||Employer: Ruder-Finn and Shandwick/Weber||Title: Account Supervisor||Department: Internet Marketing||Responsibilities: Co-founded new media group at a top-10 agency. Microsoft Corp account lead. Created and implemented marketing, website launch and public relations campaigns for Fortune 500 clients.|
|Years: 1993 to 1995||Employer: MWW Group||Title: Account Supervisor||Department: Corporate Public Relations and Marketing||Responsibilities: Started marketing career here as an account assistant and was promoted 3 times to account supervisor.|
|Years||Country / Region||Summary|
|Years: 2001 to Present||Country / Region: China||Summary: Lived and worked in China. Runs a China-focused consulting firm. 15 employees in Beijing, Shanghai, Shenzhen, New Delhi and New York.|
|Years: 1995 to 2001||Country / Region: Europe||Summary: Extensive travel and business dealings throughout Europe on behalf of major American internet and technology companies.|
|Years: 1995 to 2001||Country / Region: Middle East||Summary: Extensive travel and business dealings throughout the Middle East on behalf of major American internet and technology companies.|
|Associations / Societies|
|Board of Directors, The Asian Financial Society, New York
The China Institute
The Asia Society
Hong Kong Association of New York
The Dickens Society
The Pirate Blue Club
|Awards / Recognition|
|PRSA Silver Anvil
PRSA Golden Anvil
|Expert Witness Experience|
| Expert has served as an expert witness in contract, trade and international business litigation and disputes.
Document review, research, reports, deposition, testimony.
|Training / Seminars|
|2006-10 - Lecturer at Universities, Conferences, Trade Groups, Trade Shows and Corporations on:
Doing Business in China, Marketing and Selling Foreign Goods and Services in China, US/China Trade Relations, Chinese Government Relations, Sourcing, Manufacturing and Supply Chain in Greater China and Asia, Chinese Culture and History, Chinese Business Culture and Etiquette
Series of Seminars at the China Institute - "China for Educators"
1994-96 - Developed and taught a seminar series called"The Internet for Executives." Trained executives in the emerging internet market.
|Nine years of experience sourcing and manufacturing goods in China for sale to Fortune 1000 companies.|
|Other Relevant Experience|
|Experienced lecturer and keynote speaker, media personality, published writer, expert witness.|