Expert Details

Expert in Business: Sourcing, Chinese Manufacturing, International Marketing, Chinese Competitive Analysis

Expert ID: 723973 New York, USA

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Expert is managing director and founder of a China focused consulting, manufacturing, sourcing and marketing services company serving clients seeking to do business in China or who are currently doing business in China.

His primary areas of expertise are in China/US trade, Chinese Business Practices and Culture, Sourcing and Manufacturing Products in greater China and Asia, Marketing and Selling Products and Services in China, Government Relations in China, Chinese Culture and History, China's relations with the US and Europe, Marketing and Selling Chinese Companies in the West.

Clients include Fortune 1000 companies, big box retailers, investors, department stores, start-ups, OEMS, new product developers, consumer product companies, equipment and component companies.

Expert is a recognized expert on China. This includes Chinese culture, business culture, history, psychographics and consumer behavior and has helped numerous companies enter the Chinese market for consumer and business to business products.

Additionally, Expert serves Chinese companies entering the American market by helping guide them through the culture, business culture and professional expectations that come with building a presence in the West.

Expert and his company, have a long history of helping companies and organizations of all sizes and scope gain new market insight and advantage through competitive analysis in China.

Expert has a keen understanding of how to market, sell and distribute consumer products in both the Chinese and US markets.

Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Bridgeport, Connecticut - New Haven, Connecticut - Hartford, Connecticut - Philadelphia, Pennsylvania

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Year Degree Subject Institution
Year: 1993 Degree: B.A. Subject: Marketing Institution: Seton Hall UIniversity

Work History

Years Employer Title Department Responsibilities
Years: 2005 to Present Employer: Undisclosed Title: Managing Director Department: Responsibilities: Founder and Managing Director/ Chief China strategist and runs the company's day to day operations in three countries.
Years: 2002 to 2005 Employer: Beijing Gong Mei-Shanghai Direct, Inc. Title: Vice President Department: Manufacturing/Sourcing Responsibilities: Created and managed company's Chinese manufacturing and sourcing division.
Years: 2000 to 2001 Employer: Self-Employed Marketing Consultant Title: Consultant Department: Responsibilities:
Years: 1997 to 2000 Employer: Middleberg and Associate Title: Group Director Department: Internet/New Media Responsibilities: Group Director for corporate new media department. Chief client liaison, new business development, campaign creator and implementation.
Years: 1995 to 1997 Employer: Ruder-Finn and Shandwick/Weber Title: Account Supervisor Department: Internet Marketing Responsibilities: Co-founded new media group at a top-10 agency. Microsoft Corp account lead. Created and implemented marketing, website launch and public relations campaigns for Fortune 500 clients.
Years: 1993 to 1995 Employer: MWW Group Title: Account Supervisor Department: Corporate Public Relations and Marketing Responsibilities: Started marketing career here as an account assistant and was promoted 3 times to account supervisor.

International Experience

Years Country / Region Summary
Years: 2001 to Present Country / Region: China Summary: Lived and worked in China. Runs a China-focused consulting firm. 15 employees in Beijing, Shanghai, Shenzhen, New Delhi and New York.
Years: 1995 to 2001 Country / Region: Europe Summary: Extensive travel and business dealings throughout Europe on behalf of major American internet and technology companies.
Years: 1995 to 2001 Country / Region: Middle East Summary: Extensive travel and business dealings throughout the Middle East on behalf of major American internet and technology companies.

Career Accomplishments

Associations / Societies
Board of Directors, The Asian Financial Society, New York
The China Institute
The Asia Society
Hong Kong Association of New York
The Dickens Society
The Pirate Blue Club
Awards / Recognition
PRSA Silver Anvil
PRSA Golden Anvil

Additional Experience

Expert Witness Experience
Expert has served as an expert witness in contract, trade and international business litigation and disputes.
Document review, research, reports, deposition, testimony.
Training / Seminars
2006-10 - Lecturer at Universities, Conferences, Trade Groups, Trade Shows and Corporations on:

Doing Business in China, Marketing and Selling Foreign Goods and Services in China, US/China Trade Relations, Chinese Government Relations, Sourcing, Manufacturing and Supply Chain in Greater China and Asia, Chinese Culture and History, Chinese Business Culture and Etiquette

Series of Seminars at the China Institute - "China for Educators"

1994-96 - Developed and taught a seminar series called"The Internet for Executives." Trained executives in the emerging internet market.
Vendor Selection
Nine years of experience sourcing and manufacturing goods in China for sale to Fortune 1000 companies.
Other Relevant Experience
Experienced lecturer and keynote speaker, media personality, published writer, expert witness.

Fields of Expertise

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