Expert Details
Consumer Behavior, Consumer Insight, Consumer Psychology
ID: 722038
Texas, USA
Expert has had extensive experience in conducting focus groups (as a moderator) in a variety of different areas including health care, retirement products, advertising, financial services, fast food, entertainment, and high tech products and services.
Expert has engaged in extensive research on consumer purchasing behavior for over 20 years. He has written numerous articles and is particularly well known for his work on low involvement or common, repeat purchase products.
Expert has been teaching in the area of marketing communications for over 17 years. He is particularly focused in the area of advertising.
Expert has been a member of the Department of Marketing at an American University for over 20 years and as actively conducted marketing research over that period.
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Expert developed a National Customer Satisfaction Index for the National Association for Convenience Stores (with Dr. Michael Johnson, University of Michigan).He consulted with Diamond Shamrock and Frito-Lay on a convenience store category management project.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1980 | Degree: Ph.D. | Subject: Consumer Psychology | Institution: Purdue University |
| Year: 1979 | Degree: M.S. | Subject: Consumer Psychology | Institution: Purdue University |
| Year: 1976 | Degree: B.A. | Subject: Industrial/Organizational Psychology | Institution: Purdue University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2000 to Present | Employer: Undisclosed | Title: Chairman/Professor | Department: Marketing |
Responsibilities:Expert is the Administrative Head of the Department of Marketing at an American University. |
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| Years | Employer | Title | Department |
| Years: 1999 to Present | Employer: Undisclosed | Title: Director | Department: Center for Customer Insight |
Responsibilities:He directs all activities of the Center including curriculum development and research. |
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| Years | Employer | Title | Department |
| Years: 1981 to Present | Employer: Undisclosed | Title: The James L. Bayless/William S. Farish Fund Chair for Free Enterprise | Department: Marketing |
Responsibilities:He teaches classes in consumer behavior and marketing communications and conducts research in these areas. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 1990 to Present | Country / Region: Germany | Summary: Expert has taught extensively at the University of Mannheim and Koblenz Corporate School of Management. He has also been engaged in active research with professors at these schools. |
| Years: 1994 to Present | Country / Region: Thailand | Summary: He has taught for several years in the Evening MBA Program at Thammasat University. |
| Years: 1992 to Present | Country / Region: Netherlands | Summary: He has conducted research and been a frequent visitor at Tilburg University and Wageningen University. |
Career Accomplishments
| Associations / Societies |
|---|
| Expert is a member of the American Psychological Association, American Marketing Association, and the Society for Consumer Psychology. |
| Professional Appointments |
|---|
| He is the Associate Editor for the Journal of Consumer Research and is on the Editorial Board of four other top journals. |
| Awards / Recognition |
|---|
| He is a member of the National Honor Societies of Phi Beta Kappa and Phi Kappa Phi. He is The Tom E. Nelson, Jr. Regents Professor in Business, and holds the Jesse H. Jones Professorship in the Graduate School of Business. He has also won a number of teaching awards at the current University where he works. |
| Publications and Patents Summary |
|---|
| He has written over 50 articles (14 in 'A' journals), and 5 books. |
Additional Experience
| Expert Witness Experience |
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| Expert has served as an expert witness in eight different cases and has been deposed four times. |
| Training / Seminars |
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| He teaches Executive Education Seminars on marketing communications and consumer behavior. |