Expert Details
Consumer Goods Companies
ID: 733471
Massachusetts, USA
As CMO of COTY, Expert was in charge of more licensing deals than likely any executive in the beauty industry. These were deals between companies and license partners, in the celebrity, fashion, and lifestyle brand sectors.
Expert has a deep knowledge of manufacturing strategies for cosmetic, skincare, fragrance and other beauty care products. He has a strong knowledge of supply chain, procurement, third-party sourcing, finished goods sourcing, R&D, quality control, and concept-to-market delivery.
He is an expert in consumer trends in the beauty industry, particularly those that affect start-ups in the e-commerce field.
Expert has been a leading industry expert with hedge fund managers, Private Equity Operating and Managing Partners, Venture Capitalists, and Executives of Financial Institutions. As a consultant, his services include explaining the beauty industry, the competitive landscape, key opportunities, the recent COTY/P+G merger, including the strength and weaknesses of key brands, future forecasts on companies' marketing and product strategies, as well as insight on organizational models.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1991 | Degree: MBA | Subject: Marketing and Organizational Management | Institution: Insead |
| Year: 1979 | Degree: BA | Subject: Architecture | Institution: Princeton University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2015 to Present | Employer: Undisclosed | Title: President | Department: Executive |
Responsibilities:Expert is Founder and President of a C-level consulting practice that guides Private Equity, Venture Capital, Hedge Funds, Major Corporations to scout, grow and optimize investments in the beauty and fashion sectors. |
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| Years | Employer | Title | Department |
| Years: 2001 to 2015 | Employer: COTY, Inc. | Title: Chief Marketing Officer | Department: Marketing |
Responsibilities:As CMO, Expert was in charge of all marketing of COTY, Inc. for the fragrance, cosmetics, skincare, body care and related categories. Includes concept, product, manufacturing, advertising, e-commerce, digital platforms, retail strategy, pricing strategy, and merchandising. |
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| Years | Employer | Title | Department |
| Years: 1994 to 2001 | Employer: Yves Rocher, S.A. | Title: Chief Marketing Officer | Department: Marketing |
Responsibilities:Expert was CMO in charge of all marketing of this direct-marketing French botanical beauty brand, requiring centralization of all processes. He was also President of UK, U.S. and Canada subsidiaries. |
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| Years | Employer | Title | Department |
| Years: 1987 to 1994 | Employer: L'Oreal, S.A. | Title: Vice President | Department: Marketing |
Responsibilities:As VP, Expert was in charge of marketing for key brands such as Laboratoires Garnier, L'Oreal cosmetics, skincare, hair styling and hair color. His experience included New York and Paris. |
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Language Skills
| Language | Proficiency |
|---|---|
| English | Fluent |
| French | Fluent |
| Spanish | Basic |
| Greek | Basic |
Fields of Expertise
beauty, brand extension licensing, manufacturing process design, consumer insight, digital marketing, cosmetic marketing, fragrance marketing, merchandising, retailing, consumer purchasing behavior, cosmetic product development, cosmetic product manufacturing, fragrance manufacturing, international licensing, skin care product