Expert Details

Expert in Creative Advertising, Media Planning, Publicity, Media Buying, Technology, Innovation, Creative Marketing, etc.

Expert ID: 735968 New York, USA

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As Chief Marketing Officer of Showtime Networks Inc., Expert oversaw the network’s marketing, distribution and subscriber acquisition marketing partnerships, creative advertising and digital media divisions, branding, promotions, media, CRM/analytics and operations for Showtime's digital platform marketing, broadband, emerging platform initiatives and multi-platform content. He led marketing for powerhouse programming Homeland, Billions, Shameless, The Circus, Ray Donovan, The Chi, Escape at Dannemora, City on a Hill, and Desus & Meru, Showtime's first late-night talk show, which premiered in 2019. Expert also oversaw marketing for Showtime Sports and Showtime Documentary Films.

Expert also built and led the cross-disciplinary marketing organization that launched Showtime's Streaming OTT service, designed its strategic positioning and helped drive its subscriber growth well beyond launch projections.

He previously served as EVP, Program Marketing and Digital Services and joined SHOWTIME in April 2011 as Senior Vice President, Digital Services.

As Warner Bros. Pictures' Senior Vice President, Interactive Marketing, Expert founded its Interactive Marketing department, and co-founded Warner Bros. Online. After a variety of advertising and publicity posts within the company, he previously served as Vice President, Theatrical Marketing, headed the New York offices and was studio liaison to Time Warner Investments. Among the hundreds of movies released during his tenure were the Oceans 11, Harry Potter and The Dark Knight franchises.

He is a member of the Academy of Motion Picture Arts & Sciences and the Television Academy of Arts & Sciences and lives in New York City. He is currently advisor to a number of gaming, media, social and data security startups in Tel Aviv, New York and Silicon Valley.

Areas of Specialty for Consulting:
Media & Marketing Strategy
Marketing Automation
Audience Segmentation
Subscription Marketing
Subscriber Acquisition/Retention Strategy
Brand Development & Positioning
Talent Relations
Publicity/Communications Strategy
Digital Marketing (search, display, social, out-of-home)
Marketing Organizational Structure
Start Up Advisory (currently working with a virtual events company, an online TV/Movie screening company for security, analytics, research & marketing, a mobile gaming advertising startup based in Israel, and several others. (Strategy, Org. Structure, Marketing Strategy, Executive Coaching, etc.)
Use of VOICE technology in Entertainment Marketing (Alexa, Google Home, etc.)
Subscription Video On Demand (SVOD)
Ad-supported Streaming Video on Demand (AVOD)
Transactional Video On Demand (TVOD)
Over The Top TV (OTT)
Connected TV (CTV)
TV Production, Marketing, Distribution
Amazon Prime Video, ROKU, Pluto, Tubi, HBOMax, Peacock, Disney+, Apple TV+, Netflix, Starz, NBC Universal, Paramount, Ouibi, YouTube, Xumo, Vudu, Warner Media, etc.
Creative Advertising Management/Creative Advertising Development/Strategy
Podcasting (Spotify, Gimlet, I ♥️Radio, etc.)

Expert may consult nationally and internationally, and is also local to the following cities: New York, New York

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Education

Year Degree Subject Institution
Year: 1978 Degree: Creative Advertising Subject: Creative Advertising Institution: School of Visual Arts
Year: 1977 Degree: Creative Advertising Subject: Creative Advertising Institution: The New School
Year: 1976 Degree: Creative Advertising Subject: Creative Advertising Institution: CW Post
Year: 1975 Degree: Advertising Art & Design Subject: Creative Advertising Institution: Farmingdale State College

Work History

Years Employer Title Department Responsibilities
Years: 2019 to Present Employer: Undisclosed Title: Owner Department: Strategic Planning, Marketing & Media, Streaming TV, Connected TV, SVOD, AVOD, OTT Responsibilities: -provides expert consultation on OTT, Streaming Video On Demand (SVOD), Advertising-Supported Video On Demand (AVOD), Connected TV (CTV), Paid Video On Demand (PVOD), Entertainment Marketing Applications of VOICE, Marketing Org Structure, Media/Marketing, Creative Advertising, Theatrical Film Marketing & related marketing disciplines.

-Recent work includes Virtual Meeting/Presentation strategy, Mobile Game Advertising, Secure Screening Platforms for dailies, pilot testing, ad testing, audience segmentation and analytics, ROKU, HBOMax, Starz, Tubi, Pluto, AppleTV+, Disney+, Amazon, etc.

Advising various social, digital security, gaming, live/streaming media platforms -- subjects range from organizational planning, executive coaching, OTT, Ad Supported Streaming Video, Connected TV, the effects of COVID19 on the media, marketing TV and motion picture industries.
Years: 2017 to 2019 Employer: Showtime Networks, Inc. Title: Chief Marketing Officer Department: Marketing Responsibilities: -Report directly to CEO. Oversee strategic positioning of the network’s marketing, distribution and subscriber acquisition and retention partnerships, strategic planning, creative advertising and digital media divisions, including network branding, promotions, media, CRM/analytics and operations for digital platforms, broadband, emerging platform initiatives and multiplatform content. Maintain close relationships with Executive Producers and talent on both sides of the camera.

-Led Network Rebranding Project, still in formation/development.

-Mentored an inspiring, homegrown Multi-Cultural and Diversity movement inside the company.

-Built the cross-disciplinary media and marketing organization that launched Showtime's OTT product in 2015, which has outpaced subscriber growth projections and is available on Apple TV, Roku, Amazon, Hulu, YouTube and other device and streaming platforms. Developed consumer behavior models with Data Science to inform retention, LTV, re-targeting and achieve greater efficiencies in cost-per-acquisition.

-Managed a marketing team of nearly 300 employees across all marketing disciplines, collaborative with Research, Showtime Sports, Smithsonian Network, POP TV, Data Science, Product Development, Sales, Production, Finance, Customer Service and Operations departments, managing varied budgets in excess of $250MM.
Years: 2012 to 2017 Employer: Showtime Networks, Inc. Title: Executive Vice President, Program Marketing & Digital Media Department: Marketing Responsibilities: -Led consumer, b2b and acquisition marketing, leveraging Homeland, Billions, The Circus, Shameless, Ray Donovan, SMILF, The Chi, Escape at Dannemora and Black Monday, among others. Support all marketing efforts for Smithsonian Channel, Showtime Sports (Inside the NFL, Boxing).

-Designed and executed top-down reorganization of all marketing units to improve/promote collaboration and accommodate evolving programming portfolio, technology, product launches and consumer behavior.
Years: 2011 to 2012 Employer: Showtime Networks, Inc. Title: Senior Vice President, Digital Media Department: Digital Media Responsibilities: -Oversee digital content creative, production and technology, web analytics, digital video production and syndication, software engineering groups, social media, digital acquisition tactics. Highly collaborative interactions with Sales & Distribution, Product Development, Production, Creative Services and Program Marketing. Led ongoing adjustments to organization as required by evolutionary forces in the digital and Premium Television ecosystems.
Years: 2009 to 2011 Employer: THAi Title: Founder, Partner & President Department: Marketing Responsibilities: -Digital advertising strategy, creative, publicity, promotion, social media, video content creation and distribution for a variety of motion picture and television clients, including Warner Bros., Universal Pictures, Focus Features, IMAX, NBC, CBS Films, Showtime Networks.
-Achieved financial targets 12 months ahead of business plan schedule, in an adverse economic environment.
Years: 2000 to 2008 Employer: Warner Bros. Pictures Title: Senior Vice President, Interactive Marketing Department: Marketing Responsibilities: -Founded studio’s first digital marketing department. Recruited talent in New York and Los Angeles and created integrated, global digital marketing organization still in place today.
Co-founded new internal division, Warner Bros. Online, later known as Warner Advanced Digital Services and now a division of Warner Technology. Foundational successes with The Dark Knight, Harry Potter Franchises. Served as Warner Bros. digital liaison with Time Warner Investments.
Years: 1998 to 2000 Employer: Warner Bros. Pictures Title: Vice President Theatrical Marketing Department: Marketing Responsibilities: -Headed Warner Bros.’ New York office. Created advertising and publicity plans for several hundred motion picture releases. Creative, Media buying & planning, Special Events, PR, Promotions.
Years: 1990 to 1997 Employer: Warner Bros., Inc. Title: Vice President Advertising & Publicity Department: Responsibilities: -Headed Warner Bros.’ New York office. Managed New York Advertising, Publicity and Promotions staff.

Career Accomplishments

Associations / Societies
Member of the Academy of Motion Picture Arts & Sciences
Member of the Academy of Television Arts & Sciences

Fields of Expertise

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