Request Expert

Expert's strength lies in an ability to perform across all stakeholders in taking background information and
interpreting it into the ideal vehicle to communicate value to an audience.

With a degree in design and years of experience as an art director and ad agency/design studio business
owner prior to becoming an advertising and marketing consultant, documentary producer, copy-editor and
writer, she can coalesce elements relating to the visual design presentation with the text of written materials, as well as interface with the human beings involved in the process.

Most of all, she has a vision about the importance of each component to the future success of the final
product.

She strives to be a beacon of creative energy, with the mission being inspiring creative ideas all throughout
the organization. She helps guide the creative direction of campaigns to contribute to compelling user
experiences for projects delivered on time and on budget.

She develops visual concepts and creates copy for online/interactive, print and broadcast campaigns as
well as promotional and collateral materials, on-air bumpers and promotional scriptwriting, plus, handles
production/planning for radio/TV commercials.

She expertly assigns creative projects to those within the company or chooses freelancers to work on
assignments. She supervises and nit-picks all work before it is initially presented to the account team and
takes all requests for changes back into the creative hopper.

In developing marketing/advertising creative projects, she is accountable for:

Directing the creative production and aiming for eminence in all project aspects from concept to completion
of every task scheduled;
Supervising in-house creative staff, helping manage the talents & resources of a Creative/Production
Department;
Presenting and 'selling' creative at client meetings;
Selecting vendors for jobs; involved in signing-off final art, color proofs, bluelines, press-proofs;
Overseeing selection and management of all freelance services and projects; interviewing and screening
applicants for creative positions as well as hiring and terminating; and
Representing the company at creative/professional/civic functions.

RESPONSIBILITIES:

Extract creative opinions and ideas from internal and client teams.
Research and utilize innovative, fresh, marketing-centric creative approaches.
Participate in client meetings; pitch creative concepts on behalf of the design team.
Continually contribute new sources of creative inspiration.
Act as company advocate and embody company values of people, passion, creativity, fun and excellence.
Diffuse problems and put forward solutions that are in the best interest of the company and employees.
Participate in ongoing special projects in support of the company's strategic plans.

EXPERIENCE:

More than 20 years as a creative team member, working with print, broadcast and digital media
showcasing global brands.
Skill in leading creative teams with an established understanding of how to provide constructive feedback
while continuing to inspire creative thought.
Extensive familiarity pitching and presenting concepts as well as managing client expectations.
Demonstrated knowledge of information and interactive design including site architecture, user interfaces
and navigation schemes.
Experience combining business and creative goals when creating a unique solution.

She develops visual concepts and creates copy for online/interactive, print and broadcast campaigns as well as promotional and collateral materials, on-air bumpers and promotional scriptwriting and speechwriting.

Additionally, she adeptly handles production/planning for radio/TV commercials.Coupled with her extensive technical proficiency in relevant production software, on either an Apple/Mac or PC platform, and you get someone able to capably oversee the phases, and the people, vital to the creative process.