Expert Details

Expert in Databases, Data Mining, E-Commerce, Internet Technologies

Expert ID: 719844 Minnesota, USA

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Expert (pronounced sree-vaas-tha-vaa, pronounced jay-theep) has devoted a large portion of his career to investigating the application of database technology to various domains. He has developed new database technologies based on the needs of emerging applications. This has resulted in new outcomes in parallel database, active databases, and database integration.

Expert maintains that one of the major findings of business process re-engineering has been that data is central to an organization, while processes keep evolving around it. His work in data integration has developed techniques to provide a standard (SQL-based) view of data, which enables users to access data from various sources in a uniform manner. Structural and semantic mismatches of data are automatically handled, while pre-existing applications continue to run un-interrupted. Also, this approach requires no changes to existing databases or applications.

Expert has experience developing and using multimedia systems and software. His research group has developed a number of techniques for multimedia databases, operating systems, and user interfaces.

With five years of experience in client/server computing, Expert is especially knowledgeable of architecture and algorithm design, functionality partitioning, performance tuning and optimization, and server design and implementation.

In the past four years, Expert has developed techniques for building high-performance database servers that use commercial parallel processors and RAID disks.

Expert has extensive experience with expert systems. He is an authority on research concerning artificial intelligence and database integration. He has a mastery of LISP, PROLOG, and OPS5, which he uses in the course of working with expert systems.

Expert has a high degree of expertise with relational databases. He is researching efficient ways of translation and models of integration. He is very familiar with common knowledge models, DAPLEX, and CLOS. Expert is investigating ways that would satisfy the need to integrate large artificial intelligence knowledge bases that are derived from different sources. He has over 20 years of experience in relational database management systems, including research, teaching, training, and consulting.

With his experience in leading the development of Web based software, Expert has significant experience in client-server computing.

Expert is one of the acknowledged thought leaders in the rapidly expanding area of data mining. At Amazon.com, Yodlee, and the University of Minnesota he has led a number of groups that have carried out original research, developed products, and operated web-based services based on data mining. He is considered as one of the founders of the rapidly emerging area of Web mining. As a recognition of his stature, SAS - the world's leading data mining company - appointed him as the Conference Chair for their annual data mining conference in 2003.

Expert has many years of experience with distributed processing, having developed techniques and software for distributed databases and distributed multimedia systems.

His experience at Amazon.com has given Expert an invaluable ringside look at the way various aspects of an electronic business and e-tailing work. (Amazon.com is the world's largest e-tailer.) He has used this experience in teaching classes in the engineering and business schools, as well in his consulting assignments.

Expert has over 22 years of experience with various aspects of information technology.

Over five years of research, and two years of actual work experience with Internet companies, has provided Expert with detailed experience.

Amazon.com uses Internet advertising very effectively. As head of Amazon.com's data mining group, Expert has a close association with this area. He is presently providing strategic advice to a startup company in this area.

Personalization and Internet marketing are areas in which Amazon.com is the undisputed leader. Data mining is the key technology that makes all of this happen. As a thought leader in data mining, and with business experience from Amazon.com, Expert is a clear leader in this area.

Databases, data mining, and Web technologies form the core of knowledge management. Expert has leadership and experience in all of these.

Expert has lead Air Force- and Honeywell-funded projects in developing the techniques for, as well as major distributed software for multimedia computing systems for command and control applications.

Expert has over six years of experience in World Wide Web applications, technologies, and systems, including research, teaching, training, and consulting.

Expert may consult nationally and internationally, and is also local to the following cities: Minneapolis, Minnesota - Saint Paul, Minnesota - Rochester, Minnesota - Burnsville, Minnesota - Saint Cloud, Minnesota - Eden Prairie, Minnesota - Minnetonka, Minnesota - Eau Claire, Wisconsin

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Education

Year Degree Subject Institution
Year: 1988 Degree: Ph.D. Subject: Computer Science Institution: University of California, Berkeley
Year: 1985 Degree: M.S. Subject: Computer Science Institution: University of California, Berkeley
Year: 1983 Degree: B.S. Subject: Computer Science Institution: Indian Institute of Technology Kanpur, India

Work History

Years Employer Title Department Responsibilities
Years: 1988 to Present Employer: Undisclosed Title: Professor Department: Computer Science Responsibilities: Expert directs a laboratory which does research in the areas of databases, data mining, and multimedia computing.
Years: 2000 to 2001 Employer: Yodlee Inc. Title: Director Department: Data Analytics Responsibilities:
Years: 1999 to 2000 Employer: Amazon.com Inc. Title: Chief Architect Department: Data Mining Responsibilities:

Government Experience

Years Agency Role Description
Years: to Present Agency: National Science Foundation Role: Expert Panelist Description: Expert performs evaluation of research proposals for possible funding.
Years: to Present Agency: National Aeronautics & Space Administration Role: Expert Panelist Description: He performs evaluation of research proposals for possible funding.

International Experience

Years Country / Region Summary
Years: to Present Country / Region: India Summary: Expert has worked with the Indian government as well as a number of private companies on various software technologies.
Years: to Present Country / Region: China Summary: He has worked with universities in China on cross-educational programs. He has extensive travel experience in China.
Years: to Present Country / Region: Japan Summary: Expert has extensive interaction with Japanese universities and corporations on database and data mining technologies. He has done extensive travel to Japan.
Years: to Present Country / Region: Taiwan Summary: He has had interaction with Taiwanese universities, and extensive travel to Taiwan.
Years: to Present Country / Region: Korea Summary: Expert has extensive interaction with Korean universities and also with some companies.

Career Accomplishments

Associations / Societies
Expert is a Senior Member of the IEEE Computer Society, and a member of the ACM.
Professional Appointments
He is Editor of the IEEE Transactions on Data & Knowledge Engineering; Editor of IEEE Transactions on Parallel & Distributed Systems; Editor of the World Wide Web Journal; and, Conference Chair for SAS's 2003 Conference on Data Mining.
Publications and Patents Summary
Expert has published over 150 papers in journals and conference, and has filed 3 patents.

Additional Experience

Expert Witness Experience
Expert has expressed his opinion on computer science research as the Federal Government's expert witness in a precedent-setting tax case for the utility industry.
Training / Seminars
He has conducted over 100 trainings, tutorials, and seminars in diverse settings including conferences/trade shows, companies, and engineering and business schools.
Vendor Selection
Expert's roles at Amazon.com and Yodlee required significant vendor selection responsibilites. This has given him significant experience in the area.
Marketing Experience
His role at Amazon.com required significant internal marketing efforts to convince various groups of the value of data mining. His role at Yodlee required a significant external marketing effort to Yodlee's client, including many major players in the financial services sector, such as Citibank, Chase, Fidelity, etc. At the University of Minnesota, Expert heads the industrial liason committee. All of these experiences have afforded him the ability to hone his marketing skills and clearly identify the value proposition of any idea. He is equally at ease talking to technical people and business people in an organization.

Language Skills

Language Proficiency
Hindi Expert is fluent in Hindi. He has written two plays in the language, and also teaches Sunday school in it.
English His fluency in English compares favorably with native speakers of the language. He has written over 150 research papers in English, and has been teaching in it for over 15 years.

Fields of Expertise

database design, database development, database programming language, data management, database file management, database management, database management system, database technology, information storage and retrieval, multimedia software, client/server architecture, database server, expert system, relational database, relational database management system, SQL database, client/server computing, client/server database access software, data mining, distributed processing, ecommerce, e-tailing, Internet commerce, information technology, Internet, Internet advertising, Internet marketing, knowledge management, mulitmedia communication planning, multimedia, multimedia communication system development, World Wide Web application, World Wide Web software, strategic internet marketing, application service provider, Internet service provider, Internet standard, Internet regulation, document management system, INFORMIX database, electronic document management system, transaction processing, Helix Express, hierarchical database, text database, video image, medical informatics, software agent, object-oriented database management system, open database connectivity standard, data protection, information network, UNIX database, dBASE IV, knowledge base, information file, computer file, corporate strategic planning, Pick database system, UniVerse, scientific database development, internetworking, client/server system development, parallel computer processing, database metalanguage, Structured Query Language, PROLOG programming language, LISP programming language, clinical database development, information, electronic document, transputer, FoxBASE Plus/Mac 2.0, FoxPro, object-oriented database, Common Lisp Object System programming language, DB2, engineering database, text, data, R:BASE, records management, parallel processing, Paradox, Oracle, operating system, logic programming language, knowledge engineering, INGRES relational database management system, information system, information science, information management, IMS system, IDMS, hypermedia, fuzzy logic, FOCUS database management system, DEC RDB, dBASE, dBASE III PLUS, DB2/SQL, DB2/QMF, database, computer software, computer science, artificial intelligence

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