Expert Details
Design in Luxury Fields: Marketing, Branding, Packaging, Logos and Promotion
ID: 733675
New York, USA
Expert employs a unique combination of fine arts and architecture to create forward-thinking strategy, positioning, branding and brand images for beauty and luxury goods companies. As a Creative Director, she creates and impresses an easily recognizable mark by leveraging her keen ability to divine the next influential innovation in design.
A strong start at HBO helped Expert cultivate her love of architecture and industrial design, which led her to the beauty industry. In that capacity, she is now recognized for designing for brands that include Bliss and the Estee Lauder companies.
Expert now runs her own eponymous design firm, where she devises acclaimed design-focused branding, logos, packaging, digital and more offerings. Each of the above incorporates a cohesive look and feel. The team's work reconciles quality, creativity, and innovation. She has run progressive, successful campaigns through this firm for over 16 years.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1977 | Degree: BA | Subject: Design | Institution: Sarah Lawrence College |
| Year: 1978 | Degree: Certificate | Subject: Architecture | Institution: Institute of Architecture and Urban Studies - Peter Eisenman (Founder and Executive Director) |
| Year: 1975 | Degree: Visiting Student | Subject: Design | Institution: Brown University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 1997 to Present | Employer: Undisclosed | Title: CEO | Department: |
Responsibilities:Expert currently leads the team at her eponymous design firm. Her responsibilities include creating acclaimed strategy, positioning, and design-focused branding. These concepts include digital content, packaging and logos. A key aspect of Expert's work is cohesion between the elements of branding. Creativity and quality are two core values. Her team has spearheaded successful, forward-thinking campaigns for brands in the beauty, luxury and beverage industries. Clients have included global and independent brands alike. |
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