Expert Details

Expert in Digital Media and Online Advertising

Expert ID: 732583 Colorado, USA

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Expert has been involved with digital advertising since the late 1990's. Throughout the past eight years, he has exclusively focused on digital media for leading companies in the space.

Accomplishments in this sector include:
Creation of online audience tools: Lead development of database tools for look-alike targeting (co-creator patented process), cookieless DMP, offline data DMP and offline value driven optimization for major ecommerce retailers, including, and eBay.

Created New Streams of Revenues via Digital Media Ventures:
Founding member of Datalogix’s digital-media vertical team, helping build a $60MM business in four years - Transformed Experian’s offline data products into viable online portfolio, closing Experian’s first and foundational digital-display channel relationship with Yahoo!

Enabled Rapid Growth of Business through Solutions Consulting:
Built Datalogix’s Digital Planning practice, supporting clients’ ability to win business by providing quick-response audience consulting, audience targeting strategy, and program planning for advertisers, agencies and digital media platforms in CPG, automotive, financial services and entertainment sectors.

Delivered Extraordinary Results for Customers:
Developed and implemented unique approach to direct response promotions that consistently delivered double-digit conversion rates on direct-response promotional programs for clients such as United Airlines, Staples, Samsonite and Qwest Communications.

Audience sizing and conversion consulting, Internet advertising technology consulting, Digital media ecosystem consulting, advertising technology stack and integration consulting, Demand Side Platforms (DSP), Data Management Platforms (DMP), Supply-Side Platforms (SSP), Ad servers, social media advertising, mobile media advertising, digital video advertising, direct response advertising, promotional marketing

Expert may consult nationally and internationally, and is also local to the following cities: Denver, Colorado - Colorado Springs, Colorado - Aurora, Colorado - Fort Collins, Colorado - Arvada, Colorado - Westminster, Colorado - Boulder, Colorado - Greeley, Colorado - Longmont, Colorado - Cheyenne, Wyoming

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Year Degree Subject Institution
Year: 1989 Degree: Master of Business Administration Subject: Marketing Institution: Leeds College of Business, University of Colorado
Year: 1985 Degree: Bachelor of Arts Subject: Music Institution: Imig School of Music, University of Colorado

Work History

Years Employer Title Department Responsibilities
Years: 2013 to Present Employer: Undisclosed Title: Vice President, Data Science Department: Analysis Responsibilities: Expert leads a Data Sciences team who develops and implements targeting and measurement tools for Triad’s monetization programs with ecommerce retail partners such as, eBay, and
Years: 2009 to 2013 Employer: Dataloigx (now part of Oracle) Title: Director Digital Planning Department: Digital Platform Responsibilities: He led a planning team providing targeting and measurement solutions design, product delivery, product education and support to leading digital media companies.
Years: 2008 to 2009 Employer: Experian Title: Director Digital Media Department: Marketing Services Responsibilities: Expert created Experian’s entrance in digital media business, building first, foundational digital media customer relationship while guiding digital product development.
Years: 2005 to 2007 Employer: McClain Finnlon Advertising Title: Group Director, Strategic Integration Department: Media and Planning Responsibilities: Expert led an agency strategy and planning team, working across agency groups, to build and execute cohesive advertising.
Years: 1997 to 2005 Employer: The Integer Group Title: Director 1:1 Marketing Department: Interactive Advertising Responsibilities: He oversaw all relationship marketing, modeling, communication strategy, list acquisition, creative development, customer profiling, and marketing database development across email, online and direct mail channels.
Years: 1993 to 1997 Employer: The Polk Company Title: Managing Director Department: Responsibilities: In this role (1995-97), Expert led a team consisting of Account Managers, Project Managers and Database Analysts who developed database marketing programs
for over 50 major consumer durable product companies. Previously, he served as Account Supervisor (1993-95).
Years: 1990 to 1993 Employer: May Company Department Stores Title: Senior Analyst; Assistant to the President Department: Responsibilities: He researched and analyzed operations and merchandising issues for senior management. In this role Expert oversaw seasonal planning process defining growth, margin and markdown goals across all departments in store. He formulated performance models, pro-forma analysis and provided planning support for the CEO and Chairman.

Fields of Expertise

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