Expert in Marketing, Business Intelligence, Data Analytics, Front-End Innovation, and Commercialization
Expert ID: 736274 Iowa, USA
Expert has worked with the following specific end markets: Aerospace, Aggregate, Agriculture, Aircraft, Air Handling, Automotive, Baggage Handling, Cement, Compressors, Construction, Consumer Durables, Conveyors, Defense, Exterior Doors, Food and Beverage, Food Service Equipment, Forest, Government, HVAC, Hydraulics, Industrial Automation, Lawn and Garden, Machine Tool, Medical, Mining, Off-Highway, Oil and Gas, Paper, Pharma, Power, Power Transmission, Road Building, Steel, Transportation, Unit Handling, Utility, Waste, Water, Windows, and Wind Power.
Expert has been responsible for the following specific manufactured products: windows, exterior doors, virtual and augmented reality, and power transmission products including gears, bearings, gearboxes, couplings, shafts, pinions, chain, sprockets, belts, pulleys, flighting, electric motors, generators, electronic controls, assemblies, lubricants, seals, pump drives, transfer cases, clutches, installation tools and services, extraction tools, IoT sensors, condition monitoring, and repair services for both OEM supply and aftermarket replacement.
Expert has worked directly with the following OEM's: AGCO, Alstom, Anderson, Astec, Bobcat, Boeing, Bombardier, Caterpillar, Cessna, CNH, Cummins, Dell, Dover, Electrolux, Embraer, Emerson, GE, GKN, Hobart, Honeywell, Iowa State University, ITW, Jeld-Wen, John Deere, Kawasaki, Komatsu, Lockheed Martin, Marvin, Mayo Clinic, Mercedes Benz, Middleby Marshall, Milgard, Pella, Ply Gem, Polaris, Rockwell-Collins, Shell Oil, Takasago, Terex, Toro, Toyota, Vermeer, Vestas, Woodside Energy.
Expert has worked for the following specific power transmission companies: ABB/Dodge, American Roller Bearing, Browning, Fafnir, FAG, Hub City, IKO, JTEKT, McGill, Nachi, NSK, NTN, RBC, Regal Beloit, Rexnord, Rollway, Schaeffler, Sealmaster, SKF, Timken, Torrington, AMI, CandU, EDT, IPTCI, Peer, TSB, Bando, ContiTech-Continental, Dayco, Diamond, Drives, Gates, Litens, Martin, Mitsubishi Belting, Morse, Mubea, Tsubaki, ABB, Bonfiglioli, Bosch Rexroth, Boston, Browning, Dodge, Durst, Flender, Foote-Jones, Grove Gear, Hub City, Lenze, Milwaukee Gear, Nord, Rossi, SEW, Sumitomo, Ameridrives, Jaure, Kop-Flex, and Lovejoy.
Expert has worked directly with the following Specific Distributors, Service Providers, and their end users: AIT, BDI, Bearings Inc., BHQ, DXP, Interstate Bearing Systems, Kaman, McMaster Carr, Motion, Napa, and Granger.
|Year: 1998||Degree: MBA||Subject: Business Administration Management||Institution: Bradley University|
|Year: 1992||Degree: BS||Subject: Mechanical Engineering||Institution: Iowa State University|
|Years: 2019 to Present||Employer: Undisclosed||Title: Principal Management Consultant||Department: Consulting|
Responsibilities:Expert guides global corporations, hedge funds, investment banks, management consulting / accounting firms, private equity (PE), retailers, and venture capital (VC) firms on global consumer and industrial strategies to capitalize on megatrends in products, services, and technology.
• Consults on commercial issues, including competitive landscape, contract negotiations, emerging megatrends, financial planning and analysis (FP&A), go-to-market (GTM), investment strategy, merger and acquisition (M&A) research, cultural assessments / synergies, market trend analysis, marketing promotion, organizational structure, pricing, sales / distribution channels, service level agreements (SLA), and white labeling, steering multi-million dollar investment decisions.
• Advises on technical issues, including establishing design requirements, patent processes, program launches, quality, risk mitigation, statement of work (SOW), testing, value propositions, VoC (Voice of the Customer), R&D, new product introduction (NPI), and new product vitality, piloting Fortune 500 enterprise-wide operational improvements.
|Years: 2020 to Present||Employer: Undisclosed||Title: Manager of Product Marketing Analytics and Business Intelligence (BI)||Department: Data Analytics|
Responsibilities:Expert has formulated and executed a new corporate-wide go-to-market strategic plan to improve profits and gain market share through new and existing retail channels, including big-box retailers, contractors, lumberyards, retail franchises, and specialty dealers.
Expert data-mined and created a new Power BI analytic models to develop business intelligence insights. He has created corporate communications with automated dashboards, prepared KPI performance management metrics, managed incentives, implemented corrective actions, and adjusted/enforced legal contracts. The result: a reformulation of the corporation’s go-to-market direction for all markets, including homes, multifamily, and light commercial.
|Years: 2015 to 2020||Employer: Regal Rexnord||Title: Director of Global Product Marketing||Department: Marketing|
Responsibilities:Expert conceptualized and implemented globally integrated go-to-market (GTM) strategies, campaigns, sales enablement tools, and pathways for sales to enter qualified markets and pursue innovative solutions with new corporate partnerships.
Led enterprise-wide strategic marketing planning sessions and business operations improvements in light of upstream marketing trend research, including conducting Voice of the Customer expert interviews and surveys; crafted market and business cases based on unmet needs analysis and desired outcome insights; defined early stages of large development programs to discover latent solutions leading to disruptive innovations; and utilized analytics to reduce incubation time to market for new product and service launches.
Co-authored a worldwide patent for an invention with newly developed intellectual property (IP).
|Years: 2014 to 2015||Employer: Mechdyne||Title: Manager of Global Product Marketing, Sales, and Business Insights||Department: Marketing and Business Insights|
Responsibilities:Defined and addressed use cases for digital twins and big data evaluation by innovating the application of Augmented Reality and 3D Virtual Reality software (SaaS) and hardware at global corporations. Collaborated with IT and Engineering to optimize client workflow and safety. Diversified into new markets by creating and executing marketing campaigns around new value propositions.
|Years: 2003 to 2013||Employer: Timken||Title: Manager of Product Marketing, Sales, Business Consulting, and New Product Development||Department: Product Marketing and Business Consulting|
Responsibilities:Augmented processes, products, services, and technologies. Business operational improvements were accomplished by creating and leading multidisciplinary consulting teams, including innovation, legal, marketing, operations, product management, R&D, and sales. Co-authored two resulting patent submissions.
|Years: 2000 to 2003||Employer: Ingersoll Rand||Title: Senior Engineer of Field Applications and Business Consulting||Department: Engineering|
Responsibilities:Launched two multimillion-dollar product lines on time and within budget. As Product Manager, incorporated new design parameters through collaboration with finance, risk management, legal, engineering, marketing, operations, and quality. As Project Manager, initiated actions, timelines, budgets, and milestones for departments to meet overall launch.
|Licenses / Certifications|
|Microsoft Power BI, 2020
Voice of the Customer Black Belt, 2017
Value-Added Selling and Negotiation Skills, 2016
Strategic/Conceptual Consulting, 2014
Fields of Expertise
aerospace, aggregate material, agricultural machine, automotive industry, construction industry, consumer product, government defense contracting, education, food, beverage, food service industry, HVAC systems design, hydraulics, lawn and garden engine air-pollution control, machine tool, mining, off-road equipment, Oil and Gas Engineering, power, road construction, transportation, utility, virtual reality, wind energy, budget control, change management, professional coaching, customer acquisition, customer relationship management, customer segmentation, voice of the customer, data analysis, engineering, Campaign Marketing, new business development, recruiting, strategic marketing, business strategy, market trend, market research, mechanical power transmission