Expert Details

Expert in Director Marketing | Business Intelligence | Data Analytics | Front-End Innovation & Commercialization | VOC Black Belt

Expert ID: 736274 Iowa, USA

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Expert's recent 28-year career included working for three global manufacturers. His roles ranged from Design Engineer to Application Engineer, Sales, and most recently, Director of Marketing. His responsibilities included Industrial, Consumer, and Military applications. Expert is very familiar with the North American market, competitive landscape, key products, market segmentation, distribution channels, and applications. Responsibilities included creating composite roadmaps to synergize marketing, product, and technology roadmaps. Project management included multidisciplinary, cross-divisional teams to conduct Voice of the Customer market analysis and develop specifications to guide destructive innovation. Subsequent launch processes involved value analysis/value engineering, prototyping, testing, patent submission, validating value propositions, developing marketing campaigns, strategizing aftermarket service, and negotiating contracts. Corresponding launch successes achieved $800M in new business.


Year Degree Subject Institution
Year: 1998 Degree: MBA Subject: Business Administration Management Institution: Bradley University
Year: 1992 Degree: BS Subject: Mechanical Engineering Institution: Iowa State University

Work History

Years Employer Title Department Responsibilities
Years: 2020 to Present Employer: Undisclosed Title: Manager, Data Analytics Department: Responsibilities: Formulating and executing a new corporate-wide go-to-market strategic plan to improve profits and gain market share through new and existing channels including big-box retailers, contractors, lumberyards, retail franchises, and specialty dealers. Data mining and creating new Power BI analytic models to develop new business intelligence insights, create corporate communications with automated dashboards, prepare for KPI performance management, manage incentives, implement corrective actions, and adjust/enforce legal contracts. The result will be a reformulation of the corporation’s go-to-market direction for all applications including homes, multifamily, and light commercial.
Years: 2015 to 2019 Employer: Regal Beloit Corporation Title: Director, Upstream Marketing Department: Responsibilities: Conceptualized globally integrated marketing strategies as well as pathways for sales to enter qualified markets and pursue innovative solutions across new ecosystems with new corporate partnerships. Crafted strategic directions through upstream marketing trend research including conducting Voice of the Customer insights, developed market and business cases based on data analytics, defined early stages of large development programs to discover latent solutions leading to disruptive innovations, and utilized analytics to reduce incubation time to market. Co-authored a worldwide patent for an invention with newly developed intellectual property (IP).
Years: 2014 to 2015 Employer: Mechdyne Corporation Title: Global Marketing Manager, Marketing and Business Insights Department: Responsibilities: Defined and addressed use cases for big data evaluation by innovating the application of 3D virtual reality software (SaaS) and hardware throughout business lifecycles. Collaborated with IT, engineering, architectural firms, and construction companies to optimize client workflow and safety. Diversification into new markets was accomplished through the development of these new value propositions.
Years: 2003 to 2013 Employer: The Timken Company Title: Sales Manager, New Product Development Department: Responsibilities: Augmented processes, products, services, and technologies. Client improvements were accomplished by creating and leading multidisciplinary consulting teams including innovation, legal, marketing, operations, product management, R&D, and sales. Coauthored two resulting patent submissions.
Years: 1992 to 2003 Employer: Ingersoll Rand Title: Application Engineer, Senior Field Engineer Department: Responsibilities: Launched two multimillion-dollar product lines on time and within budget. As Product Manager, I incorporated new design parameters through collaboration with cost estimators, engineering, operations, quality, risk management, and sourcing. As Project Manager, I directed testing for feedback, quality, and redesign.

Career Accomplishments

Licenses / Certifications
Microsoft Power BI, 2020
Voice of the Customer Black Belt, 2017
Value-Added Selling and Negotiation Skills, 2016
Strategic/Conceptual Consulting, 2014
Negotiating, 2017

Language Skills

Language Proficiency
English Native / Professional

Fields of Expertise

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