Expert Details

Experienced Product Development & Consumer Marketing for Food Companies

ID: 728734 Massachusetts, USA

Expert leverages 20+ years CPG experience at Gorton’s Seafoods for clients of her company. She launched the business after leaving Gorton’s and learning through months of networking and meetings with food and seafood companies, that her experience would be of value to companies who can’t afford to hire a full time marketing executive with her background and track record.
Her focus is on growing revenue by helping clients with product development & consumer marketing projects.

At Gorton’s Seafoods she launched several major new product and business initiatives, managed an international turnaround, and developed a new direct-to-consumer business. Products she developed grew to represent 20% of sales and propelled the company to #1 national brand share. She is leveraging this experience to achieve similar results for her own clients.

The key to Expert’s success has been great communication and team building skills together with the ability to turn an intuitive understanding of consumer and customer needs into revenue. What sets her apart is her incredible drive and the ability to embrace new challenges and rally a team to the mission.

She developed a new product process for National Fish & Seafood in Gloucester, Massachusetts.She conducted consumer research for Harbor Sweets in Salem, Massachusetts.

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Education

Year	Degree	Subject	Institution
Year: 1987	Degree: MBA	Subject: Marketing	Institution: Babson College
Year: 1978	Degree: BA	Subject: Russian Civilization	Institution: Smith College

Work History

Years	Employer	Title	Department
Years: 2002 to 2009	Employer: Gorton's Seafoods	Title: Director of Marketing	Department:
Responsibilities: She was responsible for launching and managing all aspects of a direct to consumer gourmet seafood mail order business.
Years	Employer	Title	Department
Years: 2000 to 2002	Employer: Gorton's Seafoods	Title: Senior Marketing Manager	Department:
Responsibilities: She managed the Canadian market, supporting the sales force in 3 regions, directed new consumer marketing initiatives, and launched new products

Language Skills

Language	Proficiency
French	Studied in France for a year and became fluent in French.
Spanish	Has taken multiple courses and has some familiarity with the language.

Fields of Expertise

consumer product marketing, food marketing