Expert in Experienced Product Development & Consumer Marketing for Food Companies
Her focus is on growing revenue by helping clients with product development & consumer marketing projects.
At Gorton’s Seafoods she launched several major new product and business initiatives, managed an international turnaround, and developed a new direct-to-consumer business. Products she developed grew to represent 20% of sales and propelled the company to #1 national brand share. She is leveraging this experience to achieve similar results for her own clients.
The key to Expert’s success has been great communication and team building skills together with the ability to turn an intuitive understanding of consumer and customer needs into revenue. What sets her apart is her incredible drive and the ability to embrace new challenges and rally a team to the mission.
She developed a new product process for National Fish & Seafood in Gloucester, Massachusetts.She conducted consumer research for Harbor Sweets in Salem, Massachusetts.
Expert may consult nationally and internationally, and is also local to the following cities: Boston, Massachusetts - Worcester, Massachusetts - Springfield, Massachusetts - Lowell, Massachusetts - Cambridge, Massachusetts - Brockton, Massachusetts - New Bedford, Massachusetts - Fall River, Massachusetts - Manchester, New Hampshire - Providence, Rhode Island
|Year: 1987||Degree: MBA||Subject: Marketing||Institution: Babson College|
|Year: 1978||Degree: BA||Subject: Russian Civilization||Institution: Smith College|
|Years: 2002 to 2009||Employer: Gorton's Seafoods||Title: Director of Marketing||Department:||Responsibilities: She was responsible for launching and managing all aspects of a direct to consumer gourmet seafood mail order business.|
|Years: 2000 to 2002||Employer: Gorton's Seafoods||Title: Senior Marketing Manager||Department:||Responsibilities: She managed the Canadian market, supporting the sales force in 3 regions, directed new consumer marketing initiatives, and launched new products|
|French||Studied in France for a year and became fluent in French.|
|Spanish||Has taken multiple courses and has some familiarity with the language.|