Expert Details

Expert in Food and Beverage, Hospitality Industry

Expert ID: 735812 Massachusetts, USA

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Expert is an authority in brand development, specifically developing brand equity by implementing a measured and disciplined procedural structure that he’s developed over 30 plus years while providing foodservice deliverables at all levels of service. His expertise includes operations, concept and menu development, marketing, purchasing, human resources, training, accounting, large venue management, concessions, catering, the responsible service of alcohol and forensic cost analysis.

Recognized as an exemplar “industry worker” by his peers, Expert has become a staple of the Salt Lake market over the past decade-plus, working with many A-Listers of Billboards’ hottest artists past and present, Olympic Stars and National Comedy Tours.
Augie’s culinary ventures have run the gamut, building and laboring over countless endeavors, from startup fast casuals, high volume bars, to small intimate venues for select VIP’s, he’s managed food service at some of Utah’s premier venues, and catered major events including a private celebration for the Disney company. The Mouse himself, Mickey and some of his closest friends.

His protégés have went on to become GM’s, F&B Directors and owners of their own successful outlets. It is in no small part to their success stories, that Augie is now taking on the role he was meant to play, advising families and entrepreneurs, who find themselves navigating treacherous culinary waters.

Augie provides his clients with resources and support to compete with any player in the market; big or small anywhere in the country.

Additionally, Augie has served on the Advisory Board of the Utah DABC. He is currently a member of the National Restaurant Association, National Association of Concessionaires, National Association for Catering and Events, International Association of Venue Managers, Association of Luxury Suite Directors and the Society for Hospitality and Foodservice Management.

Expert may consult nationally and internationally, and is also local to the following cities: Boston, MA - Salt Lake City, UT - Los Angeles, CA

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Year Degree Subject Institution
Year: 1983 Degree: BS Subject: Business Management Institution: Montclair State University

Work History

Years Employer Title Department Responsibilities
Years: 2014 to Present Employer: Undisclosed Title: President Department: Responsibilities: Consultant to the Food and Beverage and Hospitality Industry.
Years: 2007 to 2018 Employer: Diamond Concessions Title: President Department: Responsibilities: With venues across 7 states in the Western US, Diamond Concessions provides catering, concessions, and hospitality services for a multitude of clients, including celebrity musicians, Fortune 500 companies, and various minor-league sports teams.
President and Food and Beverage Director | 2007 – 2018 Reports to the owner of the company and directly responsible for 4 entertainment venues in the Salt Lake & Pocatello area: USANA Amphitheatre (20K seats), The Maverik Center (10.5K seats), Portnuef Amphitheatre (11K seats), and the Salt Lake County Equestrian Events Center. Also supports 8 baseball stadiums throughout Utah, Idaho, and California. 7 direct reports, including Concessions Director, Catering Director, and Executive Chef. Overview of Responsibilities: • Directly responsible for financial controls of the company (in conjunction with CFO), including forecasts, budgets, and end-of-month reporting • Lead business development to build and expand clientele; build decks and proposals in response to RFP's, develop transition processes, design concessions stands and commissaries for all new venues, etc. • Develop and maintain all in-house concessions concepts for a variety of cuisine, including Mexican, Hawaiian, Italian, Deli, and Pizza; development of menus and recipes, food preparation methods, logos, uniforms, equipment requirements and flow of service • Oversee luxury suites, in-seat service, restaurant service and backstage/dressing rooms catering and hospitality • Oversee marketing efforts, including guest outreach and relations • Lead development and ongoing maintenance of the company’s alcohol policies and procedures; directly responsible for eight liquor licenses in the State of Utah (2 banquet catering, 3 on-premise beer, 2 club and 1 package license); recognized by the Department of Alcohol and Beverage Control as well as the State Bureau of Investigation as premier venues in the State of Utah for responsibly serving alcohol

Fields of Expertise

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