Expert Details

Expert in E-commerce Optimization of Merchandising, Ads Investment (AMS/AMG), Annual Negotiation, Forecasting, Inventory Planning

Expert ID: 736487 Washington, USA

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Expert is currently the Head of Category Management - E-Commerce for (included but not limited to) Home, Kitchen, Beauty, Consumer Electronics and Other Consumables. Expert has many years of experience consulting on E-commerce platforms for Boston Consulting Group, McKinsey, E&Y and various investment firms. She is on top of industry trends, competitions, consumer's behaviors and knows exactly what it takes to be successful on e-commerce platforms. She manages a team of buyers at Amazon who are decision makers in choosing suppliers, selection, terms of doing business with Amazon, pricing, merchandising strategy...etc.…on Retail platform (1P) and Marketplace (3P).

OVERVIEW:
Versatile Sales and Marketing Leader with 10+ years of experience in B2B and B2C which includes managing some of the world’s top brands in e-commerce/retail, hardware, and consumer packaged goods (CPG) industries. Develop GTM strategy and launch products for companies ranging from startups to full-scale, billion-dollar businesses. Use market and competitive research data to make informed decisions to drive revenue, profitability, and market share. Lead the collaboration with external partners and internal cross-functional teams to achieve goals.

AREAS OF EXPERTISE:
E-commerce & Retail | Category Management | Account Management | Marketing| Contract Negotiation | Go-To-Market Strategy | New Product Launch| Forecasting & Budgeting | Leadership | Team Building

Available for panels, in depth interviews, and surveys only.

Expert may consult nationally and internationally, and is also local to the following cities: Seattle, WA - Bellevue, WA - Kirkland, WA - Shoreline, WA

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Education

Year Degree Subject Institution
Year: 2011 Degree: MBA Subject: Strategy Institution: Vanderbilt University
Year: 2008 Degree: Masters Subject: Commerce in Marketing and Finance Institution: University of Sydney

Work History

Years Employer Title Department Responsibilities
Years: 2017 to Present Employer: Undisclosed Title: Head of E-commerce Department: Online Retail Responsibilities: Grow these multiple billion dollars businesses on through a strategic portfolio of partners/ vendors by optimizing merchandising, ads investment (AMS/AMG), annual negotiation, forecasting, inventory planning, and leveraging different marketing initiatives to drive more traffic and revenue. Lead teams of buyers in these divisions who are decision makers in choosing selection, terms of doing business, product pricing, merchandising strategy, etc. on Retail platform (1P) and Marketplace (3P). She helps businesses on product selection, marketing investment, online store merchandising, promotion, product display (detailed page, A+), product reviews (Vine).
Years: 2017 to Present Employer: Undisclosed Title: Head of Account & Vendor Management- E-commerce Department: Buying/ Vendor Management Responsibilities: Home and Beauty Category’s topline and bottom line. Lead vendor management team to grow a strategic portfolio of B2B vendors’ businesses through optimizing detailed page, selection, merchandising (A+ page, Brand Store), traffic/ranking, reviews (Vine), promotion & advertising (AMS/AMG), etc.
- Set goal and define product & market segment strategy for multi-billion-dollar categories.
- Lead team of vendor/account managers to establish relationship with new vendors as well as grow existing vendor businesses at double digit growth. Example portfolio includes P&G, J&J, Unilever, L’Oreal, Coty, Casper, Malouf, Zinus…
- Effectively lead vendor negotiation on terms (Co-op, damage, return, freight, merchandise, promotion funding, AVS, product cost) and Amazon annual/quarterly business review meetings with vendors’ C-Level executives.
- Collecting and analyzing competition, trends and industry in decision-making and strategy development for the categories.
Years: 2015 to 2017 Employer: TH HERBALS US INC. Title: Vice President Department: Responsibilities: Played vital role in the startup including office set up and establishing accounting, HR, and financial systems. Led development of beverage line of 5 different healthy fruit juices (TotalHappinessNaturals), defining strategy, positioning, and go-to-market model for the brand. Established pricing strategies to deliver optimal sales growth and profit.
Years: 2011 to 2015 Employer: JOHNSON & JOHNSON Title: National Business Leader Department: Sales and Marketing Responsibilities: Led both sales and marketing departments of 58 professionals for J&J’s largest sector- Janssen’s - a multi-billion over-the-counter B2B business. Administered P&L and assessment and plan (A&P). Developed C-level relationship with hospitals/retail accounts to explore specific needs and grow businesses. Represented J&J at trade shows and to the media. Performed media planning and led digital marketing campaigns. Recruited key opinion leaders (KOLs) to advocate for the brand.

Years: 2011 to 2015 Employer: JOHNSON & JOHNSON Title: Global Marketing Manager Department: Marketing Responsibilities: Researched and analyzed customer insights to generate new product offerings. Built business cases to evaluate opportunities by defining targeted market, forecasting projected revenue, and evaluating the competitive landscape to outline the optimal go-to-market strategy. Led cross-function team of R&D, finance, supply chain, and purchasing to develop and launch new products to North America and EMEA markets. Designed and implemented marketing strategy and communication plans and tools for product launch in APAC market, specifically in Indonesia, Malaysia, Philippines, Thailand, Singapore, and Vietnam.
- Coordinated product development from initial concepts and conducted research to establish new product positioning.
- Launched approximately two products per year into the ASEAN market, coordinating with J&J headquarters.
- Accomplished B2B marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs as well as field sales action plans.

Additional Experience

Other Relevant Experience
EXTRACURRICULAR ACTIVITIES
Ambassador of Green Week 2016 (environmental activist for Earth Day).
Volunteer at Habitat for Humanity, non-medical volunteer at Smile Asia®.
Featured speaker for CEO forum (ViTV) on building and managing a start-up. Speaker at MBA programs at London School of Business/ Westminster University/ Missouri University… on International Expansion.

Fields of Expertise

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