Expert Details

Expert in Internet Patents, Trademarks, Pay-Per-Click, Defamation, eCommerce, Search Engine Optimization, and Web Site Development

Expert ID: 723386 Colorado, USA

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Expert's online experience is extensive, dating back to 1984. He was the founder of an e-business service provider, funded by one of the world's largest venture-capital firm; the founder of a publishing company, selling books online in 1997; the VP of Web Solutions for a national ISP; and VP of Marketing for a web development company.

Expert has been working in: computing since 1979; software development since 1981; cyberspace since 1984; Internet and eCommerce since 1993; SEO since 2000; and PPC (pay-per-click) since 2003.

Since the early 2000's, Expert has provided consulting services to hundreds of small, medium, and large companies, including Amazon, Lonely Planet, Zillow, Tower Records, and Avvo. He has helped them with a variety of online business and marketing issues. Expert's knowledge and experience gained over two decades working on the Internet range from search-engine optimization and Pay Per Click management to Web development, from Web-site "conversions" and usability to Web marketing project management.

He is the author of best-selling books on SEO as well as on the Internet. Expert has written dozens of books regarding the Internet and computing.

Expert has been working with software-development teams since 1981, when he was a Systems Analyst for a team developing computer systems for oilfield drilling rigs, and has worked in a variety of software-development roles, including designing user interfaces, testing systems, design software applications, and project-managing software development. He is the co-author of three books on the JavaScript programming language.

Expert has provided expert-witness and litigation-support services in over 60 cases, including dozens of patent cases (including Inter Partes Reviews and CBM/Post Grant Challenges, providing both invalidity and non-infringement reports, and testifying in Marshall, TX) and cases related to online trademark issues, online defamation, Pay Per Click advertising, eCommerce-related unfair business practices, Internet fraud, and domain-name issues. He has been deposed almost 20 times and has testified in court on several occasions.

Key expertise areas:

Affiliate Marketing
Copyright Infringement
Domain Names
eCommerce
Internet Advertising
Internet Fraud
Internet Marketing
Internet Technology Patents
Internet Trademarks
Online Advertising
Online Defamation
Pay Per Click Advertising
Search Engine Optimization (SEO)
Social Networking
Technology Contract Disputes
Web Site Development

Experience in all aspects of online marketing—search-engine optimization, search-engine advertising, affiliate programs, online PR, etc.—along with more traditional offline marketing. A background in book publishing and technology, including e-commerce development, product development and management, user-interface design, software-product design, consumer research, training, and documentation. Founded an e-commerce service provider funded by the world’s largest VC firm, and an “online-enabled” publishing company, Top Floor Publishing, in the late ‘90s. An accomplished public speaker and author of dozens of books about the Internet
and online marketing, including several best sellers.

Amazon: Provided a report on ways Amazon could improve it's product-page search-engine optimizationTowerRecords.com: worked with this company on "conversion" issues, increasing the number of sales completed through their shopping-cart systemZillow: provided advice on proper Web-page optimization before this major retail-site launchedScaffoldmart.com: helped with a wide-range of ecommerce consulting services, including SEO, PPC, Web development, ecommerce development, etc.Literally hundreds of small consulting jobs helping a wide range of companies with their online strategy, from real-estate agents to travel agents, ecommerce sites of various kinds, attorneys, and more.

Expert may consult nationally and internationally, and is also local to the following cities: Denver, Colorado - Colorado Springs, Colorado - Aurora, Colorado - Fort Collins, Colorado - Arvada, Colorado - Pueblo, Colorado - Westminster, Colorado - Boulder, Colorado - Greeley, Colorado - Longmont, Colorado

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Education

Year Degree Subject Institution
Year: 1978 Degree: BA Subject: Geography/Geology Institution: University of Sheffield

Work History

Years Employer Title Department Responsibilities
Years: 2010 to Present Employer: Undisclosed Title: VP of Business & Corporate Development Department: Responsibilities: Business development and software development. Buybak is a significant player in the rapidly growing “buyback” business; it currently buys back 16 product categories, including cell phones, DVDs, calculators, laptops, and video games, returning used products to the retail market. Partners include Best Buy and Newegg, North America’s #1 and #2 online electronic retailers.
Years: 2005 to 2009 Employer: Legal WebTV Network Title: General Manager Department: Responsibilities: Overall responsibility for building and marketing the LegalView.com Web site, an online marketing/advertising site with over 500,000 pages, owned by a consortium of seven large law firms. Created the strategy used to replace the original (failing) operation; designed the new site, hired the Web- application developers, project managed the development, planned the marketing and search-engine strategy. Since the launch of the site early in 2006, it has generated tens of thousands of leads.
Years: 2002 to Present Employer: Undisclosed Title: Principal Department: Responsibilities: Providing Internet channel-management and Internet-marketing and -strategy consulting services to a varied client base. Current services include assisting clients in developing online-marketing strategies, increasing traffic through search-engine marketing and optimization, designing and implementing Pay per Click search-advertising campaigns, designing Web-sites, developing Web-applications, revenue-transaction conversion, and affiliate-program development. Key clients include Peripheral Manufacturing (used search-engine marketing to triple revenues in under 12 months); ScaffoldMart.com (helped this stalled operation experience rapid growth over a period of just a few weeks); Shane Co. (repositioned this jeweler’s online marketing strategy); Aestiva, Inc. (significantly increased sales revenue over a 9-month period); Jones University (designed and developed a strategic plan for optimization of the Web site and improved search-advertising results); and SavingStreet.com (implemented a pay-per-click search- advertising campaign for this startup real-estate company, generating 75% of their initial revenues). In addition to working with literally hundreds of small businesses, assisted a number of large companies such as Amazon.com, Lonely Planet, Zillow, and Tower.com.
Years: 2001 to 2003 Employer: Indigio Group Title: Vice President Marketing Department: Responsibilities: A Web-applications development and Internet-marketing-strategy consulting company with clients such as Budget Rent a Car, Cendant, North American Van Lines, Orbis, and Dex Media. Direct responsibilities included the production of strategic marketing plans and materials, overseeing all marketing products, new-business sales development, and Internet marketing-strategy development for clients. Also liaised with key clients and directed all public relations and advertising campaigns. Ensured significant press coverage for the Company, greatly increasing its visibility in Colorado.
Years: 1997 to 2003 Employer: Top Floor Publishing Title: Founder, President Department: Responsibilities: A publisher of highly regarded books related to online business and marketing, written by industry experts. The company’s first book became the most widely reviewed and praised title in computer-book history, and the third was an Amazon.com best seller. Created the company’s marketing strategy and managed all marketing and public relations campaigns. Built a brand—the Poor Richard’s series—that quickly became very well known and respected in the computer-book industry. Managed all aspects of the organization, including overall budget responsibility, product development, and co-op advertising. Devised an online- marketing strategy that turned this startup into a widely distributed and well known publisher in the industry, and built the company’s e-commerce system.
Years: 2001 to 2001 Employer: Internet Commerce & Communications Title: Vice President Web Solutions Department: Responsibilities: A national Internet Service Provider and Web-hosting company. Developed and implemented a strategic plan to merge dozens of geographically dispersed Web-design and Web-hosting divisions acquired during the prior 18 months. Managed a team of 60 staff members, in 8 cities, providing Web Development, Web hosting, Internet marketing, and e-commerce applications to thousands of small and medium-sized businesses in an ASP (Application Service Provider) mode. The division produced revenues of approximately $8M in 2001. In addition introduced new tools, processes and procedures to improve the department’s efficiency and reduce overhead, and designed a number of new ASP products—e-commerce and e-mail publishing—for introduction to the small-business market.
Years: 1998 to 2001 Employer: BizBlast.com Title: Co-Founder Department: Responsibilities: An E-Business Service Provider, delivering e-commerce services to small and medium-sized firms on a monthly subscription basis, when doing business online was still relatively new and difficult for most companies. Developed the original business plan and marketing strategy, including raising the company’s $4M first-round investment, led by one of the world’s largest VC firms, SoftBank/Mobius. Researched the market to evaluate the competition and developed the original product design, including user-interface design and managing focus groups. Developed the company’s marketing and offer strategy and identified target markets and subscriber-acquisition programs. Business-development role included negotiating distribution partnerships, including one with Macmillan USA to deliver BizBlast software to bookstores throughout North America, and sought out partnerships to provide more products and services to BizBlast clients, such as the PayPal relationship that provided another transaction method for BizBlast clients.
Years: 1986 to 1996 Employer: Kent & Associates Title: Independent Consultant Department: Responsibilities: Services included creating documentation, training users, testing software, designing software user interfaces, carrying out software consumer research and market intelligence, for a wide range of client companies and industries. Clients included Semiotix (software development), The Pipeline (Internet service provider); MasterCard (financial services), Analytical Surveys, Inc. (aerial photography), Comprehensive Software Solutions (stock trading), Amgen (pharmaceuticals), SpectraLink (telecommunications), Clinical Reference Systems, Inc. (medical), Ericsson, NEC, Northern Telecom (telecommunications), and Genioss/Data General (computing/telecommunications). Used online services for general business communications and marketing as early as 1986.

Career Accomplishments

Professional Appointments
CONSULTING PRACTICE
• Internet Technology
• E-commerce & “Conversions”
• Online Marketing
• Search Engine Optimization (SEO)
• Social Networking
• Online Advertising/Pay Per Click
• Web Development

Real World Experience
• Extensive online experience (bulletin boards and online services), dating back to 1984
• Working on the Internet since 1993
• Working with software development teams since 1981…cyberspace-software
development since 1991
• Founder of an e-business service provider, funded by Softbank/Mobius, one of the
world's largest venture-capital firm
• General Manager/Architect of a large site for a consortium of seven law firms; the site
has 400,000+ pages, with sophisticated content-management and lead-management
utilities running behind the scenes
• Founded a publishing company, with e-commerce sales, in 1997
• VP of Web Solutions for a national ISP
• VP of Marketing for a Web-development company
• Consulting services for scores of companies, large and small,: Amazon, Zillow, Avvo,
Lonely Planet, Honey Baked Ham, & hundreds of small and medium companies in a
wide range of industries: furniture, scaffolding, medical-transcription service, financial
services, law, real-estate, and much more.
Publications and Patents Summary
Expert is the author of more books about the Internet than any other author, including various bestsellers.
Publications (Books): 46
Video Courses: 5
Articles in Newspapers/ Periodicals: 34
Public speaking: 4

Additional Experience

Expert Witness Experience
For Plaintiff: 47 - For Defendant: 57 (2 pro bono) | Patents: 28 | Trademarks: 31 | Copyright: 3
Testimony: Depositions: 31 - Court/JAMS Testimony: 7
[1 Patent, 2 Trademark, 2 Contract Dispute, 1 Unfair Business Practices, 1 Online Defamation]

His expert witness experience includes testifying in several cases, including in a patent case in Marshall, TX. Numerous depositions and expert-witness reports. Also, he has done a lot of public speaking, and is quite experienced at explaining concepts to groups of people in a clear, understandable way. He can hold the attention of an audience, whether judge, jury, or conference attendee.

Geotag, Inc. v. Frontier Communications Corp., et al.
Testifying expert, non-infringement, for 21 retail-company
defendants in this online mapping/store-locator patent case.

FTC v. Jeremy Johnson, I Works Inc., et al., provided a report
on affiliate marketing for defendant in this Internet fraud
case.

Walker Digital v. Expedia. Testifying expert for Expedia, noninfringement,
patent case involving ecommerce check-out
systems.

Indacon, Inc. v. Facebook, Inc. – Consulting expert, noninfringement,
in this software-patent case (for Facebook)

Katherine Dines v. Toys “R” US Delaware, Inc., ecommercerelated
trademark infringement case

Coaster Co. of America v. Xiamei. Testifying expert for
plaintiff; trademark, passing off, false designation of
origin, unfair competition, related to selling products
through the Amazon marketplace.

RIPL Corp. vs. Google, Inc., testifying expert for Google
in this trademark-infringement case

DDR v. Hotels et al, non-infringement & invalidity
reports for five clients in this ecommerce-related patent
case.

Ameranth, Inc. v. Intercontinental Hotels Group;
Report, testimony for defendant accused of stealing
plaintiff’s Web-development intellectual property
Training / Seminars
Expert has published ~50 books on the Internet, technology, and business issues, including SEO as well as the Internet. He has conducted video training courses (for Lynda.com) on Search Engine Optimization and selling through the Amazon Marketplace. He has given numerous courses and presentations over the years related to various aspects of online business.
Marketing Experience
Expert has been conducted Internet and Internet-related work since 1984 and online marketing since the early 90’s. He wrote his first book about the Internet in 1993 and is extensively published in this area. He set up his first credit-card-enabled shopping-cart system online in 1997. He was an early user of PayPal and eBay, and his dotcom, funded by Softbank (one of the world’s largest VC firms), was the first company ever to build a PayPal-enabled shopping-cart system (2000).
Other Relevant Experience
Expert has significant experience in all aspects of online marketing — search-engine optimization, search-engine advertising, affiliate programs, online PR, and others — alongside more traditional offline marketing. He possesses a background in book publishing and technology, including eCommerce development, product development and management, user-interface design, software-product design, consumer research, training, and documentation. Founded an e-commerce service provider funded by the world’s largest VC firm, and an “online enabled” publishing company, Top Floor Publishing. An accomplished public speaker and author, Expert has published dozens of books regarding the Internet and online marketing, including several bestsellers.

Language Skills

Language Proficiency
Spanish Can get by...getting rusty. Lived in Mexico many years ago

Fields of Expertise

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