Expert Details

Expert in Market Intelligence, Go-to Market Strategy, Distributor Identification of Life Sciences Industry in Emerging Markets

Expert ID: 732467 Ohio, USA

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Expert consulted for a life science company, Taconic Biosciences, to spearhead the entry, establishment and penetration of Taconic into the Indian market. She produced a market research report that included industry landscape, market intelligence covering customer and competitive assessment and SWOT, market drivers, customer needs, market entry strategy, distributor evaluation, identification and selection. She evaluated several breeding partners for technical, financial, infrastructure and organizational fit that led to Taconic signing a breeding and distribution agreement with Vivo Bio Tech in India.She successfully estimated market size and 'addressable market' based on detailed analysis of primary research data collected from customers and secondary research.

While consulting for Taconic to enable Taconic's entry into the Indian market, Expert's reports were based to a large extent on primary market research where she interviewed and consulted several customers and key opinion leaders from different companies and academia. The competitive intelligence gathered from interviews and secondary research data analysis provided an excellent framework to understand key market drivers, market dynamics, customer needs (current and projected future), competitor analysis and go-to market strategy. Expert recommended a phased market entry strategy that would allow Taconic to introduce its products and services to the Indian market while simultaneously minimizing risks and maximizing the best use of its internal resources.

She was also employed at Taconic as Emerging Markets Operations Manager. In this role, Expert performed market research for different Asian markets - Australia, Taiwan, Thailand, South Korea and China that included distributor identification. She also developed relationships with key opinion leaders in Asian markets across the life science industry to gain a better understanding of customer needs and requirements across different Asian markets either where Taconic did not have a presence or in existing markets to enable further penetration.

She has a strong understanding of the regulatory and logistics landscape for the life science and medical device industry in Asian markets.
She briefly consulted for Pharmarc in Bangalore, India on a project for Teva Pharmaceuticals that was later acquired by IMS Health.
Expert currently serves as a consultant to other life science businesses facilitating market research and market entry into the region.
Expert is founder of a consulting company that assists life science industries in emerging economies.

Expert may consult nationally and internationally, and is also local to the following cities: Indianapolis, Indiana - Muncie, Indiana - Anderson, Indiana - Columbus, Ohio - Cincinnati, Ohio - Dayton, Ohio - Springfield, Ohio - Hamilton, Ohio - Lexington, Kentucky - Louisville, Kentucky

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Year Degree Subject Institution
Year: 2009 Degree: MBA Subject: Business Administration Institution: SUNY Albany, NY, USA
Year: 1991 Degree: Master of Science Subject: Biochemistry Institution: University of Mumbai, India

Work History

Years Employer Title Department Responsibilities
Years: 2015 to Present Employer: Undisclosed Title: Founder Department: Responsibilities: Expert helps small and mid-size companies succeed in Asian (emerging and developed) markets. She develops go-to market strategy based on tailored market intelligence reports; produces aerial snapshots of market intelligence and market size estimation of Asian markets based on secondary research leading to identification and singling out of individual markets for further due diligence; conducts primary market research; completes market size forecasts and ‘addressable market’ estimation; makes market-specific pricing analysis and recommendations; identifies global partners and distributors; and evaluates the financial, organizational and technical fit with client’s product and service portfolio.
Years: 2013 to 2014 Employer: Taconic Biosciences (New York) Title: Emerging Markets Operations Manager Department: Business Development Responsibilities: She was responsible for managing global distributors, market research of global markets, and distributor identification. In this capacity Expert worked with multinational distributors to provide product training, marketing and sales support, ensuring compliance with health, genetics and breeding standards.
Years: 2011 to 2013 Employer: Taconic Biosciences, NY, USA Title: Consultant, Indian Market develeopment Department: Responsibilities: Expert spearheaded the market entry, establishment and growth of Taconic life sciences in India. She produced an in-depth primary market report of the laboratory animal market in India leading to Taconic’s entry into the $10+M, 15% CAGR market.
Years: 2002 to 2005 Employer: Taconic Biosciences, NY, USA Title: Senior Supervisor Department: Monoclonal Antibody Responsibilities: She managed a team of tissue culture technicians responsible for production of antibody from hybridoma. She trained the team in cGMP, GLP, GDP in compliance with FDA regulations. She also spearheaded the development, production and sale of two new product lines that were added to the Taconic product portfoliio - 129 ES cells and mouse embryonic fibroblasts.
Years: 1996 to 1998 Employer: Bioprocessing Technology Centre, National University of Singapore, Singapore and Pharmacia & Upjohn, Sweden Title: Research Biotechnologist Department: Responsibilities: Expert successfully led a research project for the extraction and purification of recombinant proteins from CHO cells. She also scaled-up monkey kidney cell lines using roller bottles and 2L bioreactors. She collaborated with MIT for the production of high cell density cultures in bioreactor systems using glass fibers.
Years: 1992 to 1995 Employer: Cancer Research Institute, Mumbai, India Title: Research Fellow Department: Cell Biology Responsibilities: Expert studied the molecular profile of squamous cell carcinomas of the buccal cavity using cytokeratins as markers for cell differentiation. Expert also analyzed the effects of differentiating agents in modulating the transformed phenotype of oral tumor cell lines.

International Experience

Years Country / Region Summary
Years: 2011 to 2013 Country / Region: Bangalore, India Summary: Produced a market research project for the laboratory animal market in India leading to the successful entry and partnership with Vivo Bio Tech of Taconic Biosciences in India.
Years: 2011 to 2013 Country / Region: Singapore and Sweden Summary: Technology transfer of recombinant protein expression from Pharmacia & Upjohn, Sweden to Singapore
Years: 2011 to 2013 Country / Region: Mumbai, India Summary: Studied the molecular profile of squamous cell carcinomas of the buccal cavity using cytokeratins as markers for cell differentiation

Career Accomplishments

Associations / Societies
Beta Gamma Sigma
Awards / Recognition
Gold medallist - Ranked first at the Master of Science examination at the University of Mumbai, India

Language Skills

Language Proficiency
English Written, spoken
Hindi Written, spoken
Tamil Spoken

Fields of Expertise

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