Expert Details

Expert in Market Research, Consumer Insights, Brand Research, and Higher Education

Expert ID: 734218 New York, USA

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Expert has 30+ years of market research and consumer insights experience.

He possesses specialist expertise in branding, reputation, communications, messaging and marketing strategies that engage internal and external stakeholders. He conducts research-based consulting on brand purpose, sustainability branding, shared value, and triple bottom line positioning. He also possesses deep expertise in the higher education market.

Expert has won and retained high-value engagements ranging from $2-5 million for Dell, UBS American Express, Bank of America, Anheuser Busch, Laureate Education, and other global corporations. He has consulted for the College Board, UNICEF, USAID, AARP, and other nonprofits and NGO's.

Expert's core competencies include marketing, general research management, and business development. He has led marketing research businesses with revenues ranging from $20-25 million. He has assumed full P&L ownership and accountability and has consistently delivered profitable double-digit growth.

Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Bridgeport, Connecticut - New Haven, Connecticut - Hartford, Connecticut - Springfield, Massachusetts

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Education

Year Degree Subject Institution
Year: 1980 Degree: BSc Psychology Subject: Psychology Institution: University of Leicester

Work History

Years Employer Title Department Responsibilities
Years: 2011 to Present Employer: Undisclosed Title: President and Founding Partner Department: Responsibilities: Expert's custom market research firm specializes in research-based consulting on brand and communication strategy; customer and marketing strategies; and performance and valuation. The firm focuses on helping clients pursue shared-value business models and triple bottom line.
Years: 2016 to Present Employer: Undisclosed Title: Executive Director Department: Responsibilities: Expert currently consults as a strategic advisor on corporate marketing research and business insights. He leads research on marketing, program development, enrollment, portfolio optimization, student experience and success, alumni relations, and student outcomes.
Years: 2010 to 2011 Employer: Hall and Partners, LLC Title: Managing Partner Department: Responsibilities: Expert led, managed and grew the company's East Coast business of $20 million. He managed an office of 85 research professionals and led the strategy and vision for growth. The company specialized in innovative brand and communications research. Among other accomplishments, he grew revenue by 10% in one year and restructured teams to improve profitability and margins. Clients during this time included American Express, Unilever, New York Times, Aetna, and Qatar Foundation.
Years: 2002 to 2010 Employer: Harris Interactive, Inc. Title: Senior Vice President Department: Brand and Communications Consulting Center of Excellence Responsibilities: Expert was responsible for global consulting and business development for the company's brand and communications consulting division. He undertook knowledge management, thought leadership, and product portfolio development. Prior to this time, he served the company as VP and Senior Consultant.
Years: 2000 to 2001 Employer: Knowledge Networks, Inc. Title: Senior Managing Director and Vice President Department: Responsibilities: As a practice leader for international research, Expert undertook strategic planning for international expansion and led alliance negotiations with potential international partners.
Years: 1997 to 2000 Employer: Research International USA Title: Various Department: Responsibilities: Expert served the company as Executive VP and General Manager, New York, from 1998 to 2000. Previously, he was Managing Director of World Service from 1997 to 1998, during which time he led international teams in multiple U.S. cities and led strategic market development program in Eastern Europe.
Years: 1995 to 1997 Employer: A. C. Nielsen / SRG International Title: Managing Director Department: Responsibilities: Expert led an office of 8 international research professionals.
Years: 1993 to 1995 Employer: Young and Rubicam, Inc. Title: Vice President Department: Corporate Research Responsibilities: As co-developer of the company's proprietary brand valuation system, Expert played a major role in early stage implementation of the product. He also consulted with clients across the company's lines of business: advertising, direct marketing, public relations, multicultural marketing, and brand identity.

Additional Experience

Training / Seminars
Expert has undertaken a Senior Management Program, a course in New Models of Business in Society, and a course in Innovation Development for New Companies.
Other Relevant Experience
Expert has undertaken research in 90 countries. He has visited more than 60 countries and has lived in the UK and in the United States.

Fields of Expertise

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