Expert in Market Research, particularly global healthcare market research
Expert ID: 731394
Experienced market researcher with over 35 years in the industry- last 25 years have focused in the healthcare space. Experienced in both qualitative and quantitative methodologies with concentration in brand-building. Primarily on vendor side working with pharmaceutical, biotech and medical device companies globally, conducting research with healthcare professionals and patients. Experience moderator and workshop facilitator. Involved in start-up and have run 3 full-service market research companies and/or divisions since 1992. BS in business administration and MBA in Marketing from Temple University. Currently President, North America of THE PLANNING SHOP international, Inc.
As a result of research data provided, clients have been able to: make go/no-go decisions on in-licensing and new business opportunities, segment customers, forecast product performance, and maximize brand potential.
These are examples of project types she has worked on. She created a unique approach to Market Assessment for a key customer that has resulted in a new and innovative approach to in-licensing evaluation and new product opportunities. Customer segmentation and market positioning work have helped clients to maximize their brands, from both a healthcare professional and patient perspective. She also has extensive expertise in both qualitative and quantitative consumer survey research.
Expert may consult nationally and internationally, and is also local to the following cities:
New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Philadelphia, Pennsylvania - Allentown, Pennsylvania - Stamford, Connecticut - Baltimore, Maryland