Expert Details

Expert in Market Research, particularly global healthcare market research

Expert ID: 731394 Pennsylvania, USA

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Experienced market researcher with over 35 years in the industry- last 25 years have focused in the healthcare space. Experienced in both qualitative and quantitative methodologies with concentration in brand-building. Primarily on vendor side working with pharmaceutical, biotech and medical device companies globally, conducting research with healthcare professionals and patients. Experience moderator and workshop facilitator. Involved in start-up and have run 3 full-service market research companies and/or divisions since 1992. BS in business administration and MBA in Marketing from Temple University. Currently President, North America of THE PLANNING SHOP international, Inc.

As a result of research data provided, clients have been able to: make go/no-go decisions on in-licensing and new business opportunities, segment customers, forecast product performance, and maximize brand potential.

These are examples of project types she has worked on. She created a unique approach to Market Assessment for a key customer that has resulted in a new and innovative approach to in-licensing evaluation and new product opportunities. Customer segmentation and market positioning work have helped clients to maximize their brands, from both a healthcare professional and patient perspective. She also has extensive expertise in both qualitative and quantitative consumer survey research.

Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Elizabeth, New Jersey - Philadelphia, Pennsylvania - Allentown, Pennsylvania - Stamford, Connecticut - Baltimore, Maryland

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Education

Year Degree Subject Institution
Year: 1986 Degree: MBA Subject: Marketing Institution: Temple University
Year: 1980 Degree: BS Subject: Business Administration Institution: Temple University

Work History

Years Employer Title Department Responsibilities
Years: 2007 to Present Employer: Undisclosed Title: President, North America Department: US Responsibilities: Head of US Company- responsible for overall revenue generation and operations- founded US-based company
Years: 1995 to 2006 Employer: Verispan Title: Vice President Department: Market Research Responsibilities: Founded and ran the Market Research division of this company that was original known as Kelly/Waldron before being acquired by McKesson and then became part of a joint venture. Responsible for overall revenue generation and operations of division
Years: 1992 to 1995 Employer: Focuspointe Title: Vice President Department: Full-service Market Reearach Responsibilities: Founded full-service division of this facility company. Responsible for revenue generation and project implementation.
Years: 1974 to 1992 Employer: Intersearch (now Kantar) Title: various Department: Market Research Responsibilities: Started as telephone interviewer, and worked up to market research project manager- implemented global telephone interviewing

International Experience

Years Country / Region Summary
Years: 2007 to Present Country / Region: Global Summary: On-going market research projects globally, with focus on 5EU, Latin America, and Asia- personally attend live qualitative research (focus groups, IDIs)

Additional Experience

Training / Seminars
Developed and facilitated several internal workshops for clients to demonstrate research techniques and to help internal teams align objectives.
Vendor Selection
Sourcing market research field agencies globally, as well as quantitative and other freelance resources. Have identified partners for Franchise Identity, Payer Research, KOL identification, market overviews, and secondary data analysis.
Marketing Experience
Market research industry in general; branding insights in the healthcare space
Other Relevant Experience
Market research project logistics management;
Networking within the market research industry

Fields of Expertise

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