Expert Details

Expert in Marketing

Expert ID: 735193 California, USA

Request Expert

30 years CEO (retired) of a national marketing consulting firm. "Marketing" is greatly misunderstood. It is an ongoing process, not an activity. Marketing is about meeting needs. "Find a need and fill it." This involves research, development, production, pricing, distribution, advertising, and sales.

Strategic planning is a management activity that is employed for long-term planning. It requires a thorough knowledge of the marketplace, who has what share and an accurate understanding of what its customers want and what they are not now receiving. Stratigic planning does not involve financing. How much the plans will cost to implement and where and how to obtain the financing is dealt with AFTER goals and objectives are set.

Because there is no "Expertise Area" for business-to-consumer this discussion is about market research in general. It matters not whether market research is B2B or B2Customer, the principles are the same. Nothing in business is more important than meeting needs. If you don't meet needs, you fail. Therefore research is King. The more a company knows about the competition and the consumer the greater chances of success. Needs change, rapidly, therefore research must be circular; ongoing. If you know what someone wants and how much they are willing to pay, and you produce it, the sale is done. Market research determines everything about every product and service.

My company always contracted with professional research companies for qualitative and quantitative search.
All advertising is or should be, a reflection of market research.
There is no Expertise Area for Marketing Planning.

A marketing planning process is a systematic approach to developing marketing goals, strategy, measurement, and implementation tactics. "If it can't be measured it's not marketing."

He is an expert in all things marketing. strategy, research, planning, project design, testing, project management.
Anything marketing related. Innovation and Creative Planning


Year Degree Subject Institution
Year: 1980 Degree: B.A. Subject: Business/Marketing Institution: California State University, Fresno

Work History

Years Employer Title Department Responsibilities
Years: 1981 to Present Employer: Undisclosed Title: CEO Department: Responsibilities:

Government Experience

Years Agency Role Description
Years: 1995 to 2010 Agency: California County governments Role: Information Technology Consultant Description: Designed and installed electric records and document management systems.

Career Accomplishments

Associations / Societies
Formerly: American Association of Public Relations, American Marketing Association, Healthcare Information and Management Systems Society, Associate Member California Assessors Association, Associate Member California Tax-Collectors Association,

Additional Experience

Expert Witness Experience
Consultant to Grant Street Group. Online Bond Auctions: $12.7 Trillion, New Business Development
Consultant to Information Technology Department, County of Merced
Consultant to Fortune 500 healthcare service corporations, their hundreds of hospitals and thousands of medical staff physicians
Marketing Experience

Other Relevant Experience
Research and case strategy for attorney Thornton Davidson.

Fields of Expertise

Request Expert

Dev Tool:

Request: expert/marketing-3
Matched Rewrite Rule: expert/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: experts=marketing-3&page=
Loaded Template: single-experts.php