Expert Details
Marketing, Advertising, and Product Strategy
ID: 739443
Florida, USA
His expertise is primarily within the Marketing and Advertising space. He specializes in performance marketing and brand strategy. Key applications include brand-side, agency-side, and platform-side experience.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2020 | Degree: MBA | Subject: Strategy | Institution: Indiana University (Kelley School of Business) - Bloomington |
| Year: 2020 | Degree: M.S. Business Analytics | Subject: Marketing | Institution: Indiana University (Kelley School of Business) - Bloomington |
| Year: 2015 | Degree: B.S. | Subject: Majors: Marketing and Finance | Minors: Economics and Professional Sales | Institution: University of Alabama - Tuscaloosa |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2022 to Present | Employer: Undisclosed | Title: VP Marketing and Brand Strategy | Department: |
Responsibilities:Current: GT SchoolRun marketing and brand strategy for an EdTech startup within ESW's portfolio. Previous: Aurea Software Ran product marketing for a SaaS company within ESW's portfolio. |
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| Years | Employer | Title | Department |
| Years: 2022 to Present | Employer: Undisclosed | Title: Senior Director of Marketing and Enterprise Client Partnerships | Department: |
Responsibilities:Narrative Ads is a performance video creative agency that works with disruptors to establish and grow their brands within new-age platforms. |
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| Years | Employer | Title | Department |
| Years: 2020 to 2022 | Employer: Meta (formerly Facebook) | Title: Global Client Lead | Department: |
Responsibilities:In charge of marketing relationship for a handful of Facebook's largest enterprise clients, consulting with their CEO's and CMO's on marketing and advertising strategy. |
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| Years | Employer | Title | Department |
| Years: 2019 to 2020 | Employer: Amazon | Title: Senior Category Manager | Department: |
Responsibilities:Ran the global security camera business for Amazon -- all cameras that were sold through Amazon's security camera category in their flagship online retail marketplace.Expert owned the entire category ($200 million) and was responsible for profitability. |
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| Years | Employer | Title | Department |
| Years: 2018 to 2019 | Employer: PayPal | Title: Senior Commercial Analyst | Department: |
Responsibilities:Ran the team responsible for evaluating the risk profile of enterprise partners. |
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| Years | Employer | Title | Department |
| Years: 2015 to 2018 | Employer: BBVA | Title: Senior Commercial Analyst | Department: |
Responsibilities:Following matriculation from BBVA's management development program (LEAP), Expert was placed in their Commercial Real Estate division to build marketing strategy for in-region expansion and development of the multi-family sector. |
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Language Skills
| Language | Proficiency |
|---|---|
| English | Native |
| Spanish | Advanced |
Fields of Expertise
Accounts Based Marketing, B2B marketing, B2C marketing, brand marketing, brand strategy, brand positioning, brand repositioning, brand storytelling, branding, rebranding, performance marketing, advertising, digital advertising, Internet advertising, consumer product marketing, product marketing, business strategy, content strategy, creative strategic marketing, creative concept, creative concept development, creative content development