Expert Details
Marketing and Strategy
ID: 739582
Arizona, USA
Acclaimed for creativity, digital prowess, and strong business acumen. Expert in Demand Generation, Digital Marketing, Paid Media, Marketing Automation, E-Commerce, Analytics, AI, and Emerging Technologies.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1994 | Degree: BS | Subject: Marketing | Institution: Pennsylvania State University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2022 to Present | Employer: Undisclosed | Title: Marketer and Strategist | Department: |
Responsibilities:Spearheaded the expansion of performance marketing strategies. Growth responsibilities and creative work included business casing and forecasting.Executed and managed email, social media, in-app, push campaigns, and other marketing programs through automation technologies. Provided hands-on implementation and management of E-Commerce, CRM, CMS, Marketing Automation, and Web Development. Customized and managed digital systems including Google, Amazon, Wordpress, Shopify, Adobe, Salesforce, Marketo, and Hubspot. Key Clients: Facebook, Symantec, Fidelity, Pennwell, Mortenson, Dyno Nobel, ShipEx, The Wrench Group, FireEye, IQZone, SIMVISR, Willow.ai, Vitamist, Refrigiwear, Macquarium, Medicine360, Buzzmouth, ConnectPR, Veridus, Stratera, ApexIT, and others. |
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| Years | Employer | Title | Department |
| Years: 2018 to 2021 | Employer: Bolste | Title: Head of Marketing | Department: |
Responsibilities:Led marketing, demand generation, and product marketing for this leading all-in-one business collaboration platform.Implemented, managed, and optimized numerous successful demand generation campaigns and grew the brand into an industry leader. Developed the company strategy, branding, software product, go-to-market programs, and all offline and online marketing campaigns. Created and managed integrated marketing campaigns including telemarketing, print, billboards, public relations, and field marketing. Implemented a lead qualification scoring process to prioritize and route inbound sales leads based on their fit and engagement level. Worked directly with senior leadership, middle managers, outside Agencies, and other key stakeholders in order to drive profitability. |
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| Years | Employer | Title | Department |
| Years: 2014 to 2017 | Employer: VZillion | Title: Head of Marketing | Department: |
Responsibilities:Led marketing and demand generation for this leading publicly traded metaverse platform company.Conducted research on key markets, audiences, programs, and competitors, and surveyed customers and partners to drive strategies. Developed all Account-Based Management (ABM) programs, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs). Designed and executed demand generation through SEO, SEM, PPC, mobile advertising, influencer marketing, webinars, and events. Provided analysis and insights reporting for key marketing metrics (KPIs), return-on-investment (ROI), return-on-ad-spend (ROAS). Key Customers: PizzaHut, ESPN, NASCAR, and the New York Knicks. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2013 | Employer: iLine | Title: Head of Global Marketing | Department: |
Responsibilities:Led worldwide marketing for this publicly traded corporation specializing in unified communications.Developed the company growth strategy, managed all digital systems, and implemented all the demand and lead generation programs. Audited the current marketing and product efforts including messaging, prospect targets, channels being used, and product features. Performed data-driven media planning, buying, and measurement for media buys across all online and offline marketing channels. Analyzed lifecycle campaign results and determined actionable next steps for optimizing results and enhancing the entire user journey. This corporation was acquired and then sold for $1.9 billion. |
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| Years | Employer | Title | Department |
| Years: 2006 to 2009 | Employer: eFunds | Title: Head of Worldwide Digital Marketing | Department: |
Responsibilities:For this publicly traded ePayments company: Planned, executed and optimized organic and paid media campaigns including Google, BING, Facebook, Twitter, YouTube, LinkedIn.Managed all of the company websites, intranet, databases, communications, content management systems, and other digital platforms. Created and managed online and integrated marketing programs including programmatic, television, radio, and airport advertising. Company acquired for $1.8 billion. |
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| Years | Employer | Title | Department |
| Years: 2002 to 2005 | Employer: AVIComm | Title: Head of Marketing and Operations | Department: |
Responsibilities:Led marketing and operations for this leading audio, video, interactive (AVI) digital agency and SaaS company.Developed and licensed a suite of proprietary rich media technologies: AVIBrowser, AVIDirect, AVIMail, AVIConnect, and others. Conducted valuable market research, sales forecasting, and strategic planning to assess and insure the sale and profitability of products. Headed the business strategy for the company and client strategies. Managed a skilled team of digital, eCommerce, and graphic specialists. Key Clients: Avnet, Del Webb, Discount Tire, MarketWire, Hypercom, Land America, Six Sigma Academy, Arthritis Foundation,YMCA, AmberAlert, ActiveForever, Arizona State University, City of Phoenix, Genesta, TIER, Cramer Krasselt, and the Direct Marketing Association. |
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| Years | Employer | Title | Department |
| Years: 1998 to 2001 | Employer: Move, Inc. | Title: Head of Marketing and Digital | Department: |
Responsibilities:Led marketing and digital for this leading publicly traded home and moving portal.Played a major role in growing the company from a startup to the #1 Home and Moving online network, attracting over 100 million monthly unique visitors. Created and marketed industry leading sites, including REALTOR.com, Move.com, iPlaces.com, Remodel.com, and WelcomeWagon.com. Secured multi-million-dollar alliances in order to build the company including traffic, content, advertising, analytics, and acquisitions. Key Clients included Chase, UHaul, Visa, Wells Fargo, Sylvan Learning Centers, Home Depot, DirecTV, United Van Lines, Lowe's, and Bekins. Company acquired for $950 million. |
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| Years | Employer | Title | Department |
| Years: 1995 to 1997 | Employer: HomeFair | Title: Head of Marketing and Digital | Department: |
Responsibilities:Led marketing and digital for the #1 moving and relocation company and portal.Played a critical role in growing the business from a startup to a leading Internet destination, attracting over 10 million unique monthly visitors. Created and marketed industry leading digital products, including The School Report™, City Profiles, Move Planner, and Salary Calculator. Key Clients: AOL, Yahoo, CORT Furniture, Quicken, DoubleClick, Monster.com, North American Van Lines, Mortgage.com, and Lycos. Company was acquired by the #1 real estate portal for $85 million. |
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Career Accomplishments
| Associations / Societies |
|---|
| DMA, BMA, SBA, AMA, AAF, IMA, eMA, WMA, MMA, OMMA, AOM, PAMP, AZIPA, AZ Tech Council |
| Licenses / Certifications |
|---|
| Small Business Association (1998): Entrepreneurial Graduate, Management Management Action Programs (1996): Executive Graduate, Management |
| Awards / Recognition |
|---|
| Winner, U.S. Commerce Award: Best Interactive Marketing Winner, Horizon Interactive Award: Best B2B Online Marketing Winner, Summit Creative Award: Best Business Web Advertising Winner, Pollie Award: Best Political Email Campaign |
Language Skills
| Language | Proficiency |
|---|---|
| English | Fluent |