Expert Details
Online Media and Advertising Expert worked at Facebook/Instagram and Yahoo with insider perspective
ID: 732102
California, USA
His experience working at Facebook, Instagram and Yahoo helps provide unique, insider perspective on the latest strategies and trends in the online marketing space. He has specific expertise in monetization and revenue generation strategies as well.
Currently consulting on projects including: Facebook advertising, Instagram strategy, Yahoo search, SnapChat Discovery platform
Consulted with a major hedge fund to help identify trends in the online advertising industry. Discussion included current market status, future state possibilities and areas of opportunity.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1992 | Degree: BSBA | Subject: Finance, Marketing | Institution: Washington University, St Louis |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2010 to 2014 | Employer: Facebook / Instagram | Title: Director | Department: Market Development |
Responsibilities:Led teams working with clients across a wide variety of industries (consumer products, finance, online, direct response, auto, retail, restaurant, etc.)Helped launch Instagram and contributed to the monetization/rollout strategy of advertising for both Facebook and Instagram. |
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| Years | Employer | Title | Department |
| Years: 2006 to 2010 | Employer: Yahoo | Title: Director | Department: Market Development |
Responsibilities:n/a |
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| Years | Employer | Title | Department |
| Years: 2001 to 2006 | Employer: Nissan | Title: Manager | Department: Marketing |
Responsibilities:n/a |
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Fields of Expertise
advertising, automotive advertising, digital media, entertainment industry, Facebook, Internet, Internet advertising, Internet commerce, Internet marketing, Linkedin, marketing, marketing communications, media, mobile marketing, multimedia, multimedia display, social media, social networking, strategic market planning, streaming media, Twitter, sponsorship marketing, music & entertainment, music industry, retail, market segmentation, telecommunications marketing, strategic marketing, restaurant marketing, industrial marketing, hotel marketing, entertainment marketing, affiliate marketing, search engine optimization, broadband radio service, business development, e-tailing, retailing, market positioning, ecommerce, business strategy, search engine, marketing brand management, promotion, digital convergence, online publishing, consumer product marketing, international marketing, market research