Expert Details

Expert in Pharmaceutical Marketing, Branding

Expert ID: 732774 Canada

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Expert is a Full Professor in the Department of Marketing at in Montreal. Prior to joining, she obtained significant marketing management experience in the pharmaceutical industry and held various positions in market research, sales, product management, strategic planning, and licensing and acquisition for three major US and European corporations. She earned an BA from Vassar College, an MBA from New York University and a PhD from George Washington University.

Her research focuses on three areas of the marketing discipline: pharmaceutical marketing and advertising, branding and brand management; and social marketing/public policy.She has written numerous articles in publications including, Health Marketing Quarterly, and the Journal of Pharmaceutical Marketing and Management, She is on the Editorial Boards for the Journal of Consumer Marketing and the Journal of Product and Brand Management, and a reviewer for the International Journal of Pharmaceutical and Healthcare Marketing. She is the author of the book published in 2016. The book was an Amazon "hot new read" when it was launched.

She has also served the University in two key administrative capacities: MBA Director and Chair, Department of Marketing and served as a member of the University Senate.

She appears frequently in the media representing the University as an expert in marketing. She provides marketing and branding expertise to pharmaceutical, food and retail firms. She also acts as an expert in the areas of trademarks and patents for the Canadian courts.

Marketing academic with significant university teaching, research, and administrative experience. Teaching and research interests include healthcare and pharmaceutical marketing, branding and brand management, advertising, social marketing, personal selling and sales management. Administrative responsibilities included Director, MBA Program and two full terms as Chair, Department of Marketing. Formerly a marketer in the domestic, international, and subsidiary divisions of leading Fortune 500 and European corporations with extensive experience in Market Research, Sales, Strategic Planning, Product Management, Product Licensing and Development, and Marketing/Sales Training. Consultant to the pharmaceutical, food and retail industries in the areas of branding, advertising, sales, and intellectual property (patents and trademarks). Appears frequently in the media, at industry and governmental events as a marketing expert.

Education

Year Degree Subject Institution
Year: 1992 Degree: Ph.D. Subject: Business Administration Institution: The George Washington University
Year: 1979 Degree: M.B.A. Subject: Management Institution: New York University
Year: 1979 Degree: N/A Subject: International Management Program Institution: London Business School
Year: 1976 Degree: B.A. Subject: Economics Institution: Vassar College

Work History

Years Employer Title Department Responsibilities
Years: 2012 to Present Employer: Undisclosed Title: Professor Department: Department of Marketing Responsibilities: Professor, Department of Marketing, 2012-present
Associate Professor, Department of Marketing, 1998-2011
Assistant Professor, Department of Marketing, 1992-1997

Teaching experience in Advertising, Marketing Policy, Pharmaceutical Marketing, Personal Selling, and Sales Management at the undergraduate and graduate levels. Supervise both MBA and MSc students on research papers and theses; students under my supervision have received awards for their research. Receive excellent evaluations for all courses taught and received multiple nominations for the Distinguished Teaching Award. Research topics currently include: brand equity, brand cueing, brand management; brand strategy, social marketing, advertising and brand image; and pharmaceutical marketing. Publications appear in major scholarly journals and international conferences. Featured in major media and before industry groups on a regular basis as a marketing expert on the topics of the pharmaceutical industry, advertising and general marketing topics. Initiated and developed a Diploma program in partnership with the Canadian pharmaceutical industry for the Faculty.
Years: 2006 to 2012 Employer: John Molson School of Business, Concordia University Title: Chari Department: Department of Marketing Responsibilities: Provided leadership for the Department (included full and part time personnel) with respect to research and teaching activity. Supervised extensive hiring program and successfully hired five faculty members. Responsible for all administrative matters pertaining to faculty. Assisted in the both the development of a Retail Marketing Center as well as the creation and launch of the Luc Beauregard Center of Excellence in Communications Research in April, 2012.
Years: 1996 to 2000 Employer: John Molson School of Business, Concordia University Title: Director Department: Responsibilities: Director, MBA Program, 1998-2000
Core MBA Faculty, 1996-1999

Provided leadership for a flagship program; improved quality of applicant pool; increased ranking of program in Canada and internationally; developed new advertising campaign for program; assured academic excellence; supervised curriculum changes which resulted in program improvement and expansion.
Years: 1991 to 1992 Employer: LOYOLA COLLEGE IN MARYLAND Title: Department: Responsibilities: The Joseph A. Sellinger School of Business and Management, Baltimore, Maryland
Visiting Assistant Professor, Marketing, 1991-1992

Teaching experience in Marketing Strategy and Personal Selling while completing doctoral dissertation. Received excellent evaluation for all courses taught. Served as faculty advisor for award wining AMA Marketing Club collegiate chapter. Maintained contact with industry executives and arranged for their on-site visits for presentations and recruiting to enhance student learning.
Years: 1987 to 1991 Employer: THE GEORGE WASHINGTON UNIVERSITY Title: Doctoral Fellow Department: School of Business and Public Management, Marketing Responsibilities: School of Business and Public Management, Washington, D.C.
Doctoral Fellow, Marketing, 1987-1991

Teaching experience at the rank of Assistant Professor in Basic Marketing Management, Retailing
Management, and Advertising at the undergraduate level; and Marketing Management at the graduate level.
Received outstanding scores on student evaluation for the following attributes: presentation style, command
of subject, preparation, enthusiasm, and attitude toward students. Active in university service activities:
faculty profile appeared in two major University promotional publications; faculty speaker for `Colonial
Ambassador’, a program for incoming freshmen; maintained contact with industry executives and arranged
for on-campus visits. Completed two publications and generated four working papers during 1990.
Years: 1985 to 1986 Employer: RHONE-POULENC PHARMACEUTICALS Title: Project Manager Department: Responsibilities: Developed new positioning strategy for ORUDIS and once-daily formulation (flagship brand) which resulted in 41% sales growth; created ORUDIS advertising campaign which won Bronze Award in national
advertising competition; invited to company headquarters in France to train other subsidiaries in ORUDIS SR marketing strategies. Developed new promotional strategy for NITRONG SR that resulted in 65%
sales growth. Developed new promotional program for PIPORTIL, an antipsychotic drug. Improved profitability for all managed brands through control of promotional budgets. Worked with Strategic
Planning Department to develop new marketing planning model.
Years: 1982 to 1984 Employer: THE SCHERING PLOUGH CORPORATION Title: Product Manager Department: Responsibilities: Appointed to international Canadian subsidiary in a line capacity. Developed new packaging and promotional strategies for dermatological products that resulted in 17% sales growth; successfully launched new dermatological entry that attained 15% market share within nine months. Assisted in securing marketing rights for ZYDERM COLLAGEN IMPLANT; generated ZYDERM sales of 30% over original
estimates in first year; selected by international headquarters management to train subsidiaries on ZYDERM marketing techniques in the Philippines, Malaysia, Hong Kong, Singapore, and Australia.
Revitalized ophthalmic product line that resulted in 25% sales growth; successfully launched two new ophthalmic entries that captured 8% and 10% new prescription shares in first year. Generated 18% sales
growth in the mature antidepressant line. Supervised and trained Assistant Product Manager who achieved full Product Manager status within nine months.
Years: 1980 to 1981 Employer: THE MERCK CORPORATION Title: Associate Product Manager Department: Ophthalmics Responsibilities: Merck Sharp and Dohme International, Rahway, New Jersey
Associate Product Manager, Ophthalmics, 1980-1981
Assisted in establishing new Ophthalmic division. Developed product profiles for new vaccine products to create new marketing opportunities.
Senior Product Specialist, Cardiovasculars, 1979-1980
Created competitive marketing studies for subsidiaries abroad to improve product performance. Selected to participate in Canadian sales training program.
Analyst, Market Research, 1979
Conducted focus groups in Europe for new product launch. Developed strategic marketing studies of major competitors as well as country analyses to identify profitable marketing opportunities.
Years: 1976 to 1977 Employer: R. H. MACY & COMPANY Title: Sales Manager Department: Responsibilities: Increased sales volume for women’s accessories department. Trained and developed sales personnel.

Career Accomplishments

Awards / Recognition
Recognition Award, Hellenic Scholarships Foundation,
Newsmaker of the Week, Concordia University
Newsmaker of the Week, Concordia University
Newsmaker of the Week, Concordia University
Newsmaker of the Week, Concordia University
Listing, Who’s Who in Canada
Listing, Who’s Who in Canadian Women
Award for Special Service, Beta Gamma Sigma Honor Society
Nomination, Distinguished Teaching Award, Concordia University
Juror, Personnalité Marketing, American Marketing Association.
Doctoral Fellowship Award, Marketing, the George Washington University
Participant, Educational Foundation for Professors, The Direct Marketing Association
Consortium Fellow, 25th Annual AMA Doctoral Consortium, University of Florida
Member, National Advisory Committee, American Red Cross, National Headquarters
Secretary and Board Member, Pharmaceutical Marketing Club of Quebec
Publications and Patents Summary
Numerous books, publications, academic editorials, etc. available upon request.

Publications Under Review: 1 (As of 2020)
Publications in Refereed Scholarly Journals: 22
Refereed Published Conference Proceedings: 17
Books: 1
Refereed Conference Presentations: 9
Conference Workshops 2
Case Studies: 2
Academic Editorials: 1
Published Abstracts: 2
Other Publications: 4
Book Chapters: 4
Working Papers: 1
Invited Papers and Seminars: 22
Completed Manuscripts: 3
Research in Progress-- Brand/ Product Management Research: 1; Pharmaceutical Marketing Research: 3

Fields of Expertise

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