Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at info@intellex.com.

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Expert Details

QSR/Restaurant Development, Strategy, Real Estate; International

ID: 737021 California, USA

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Expert, as Chief Development Officer of a well-known Mexican inspired QSR, oversees the restaurant development department, which has been a driving force behind the expansion of innovative formats, which was named one of ‘The Most Innovative Architecture Projects of 2020’ by Fast Company.

Before joining this QSR, Ms. Expert spent over seven years at Panda Restaurant Group as Chief Development Officer and Vice President of Development overseeing Real Estate, Design, Construction, Facilities, and Strategic Sourcing. Before joining Panda Restaurant Group, Ms. Expert spent over ten years with Arby’s and Wendy’s Arby’s Group in various leadership positions in Development. Ms. Expert started her career in luxury hospitality, designing high-profile palaces & mosques in Muscat, Sultanate of Oman.

Ms. Expert has experience leading initiatives for various fast-casual, full-service, and quick-service brands operating in major markets worldwide. Her background uniquely combines experience in interior design, architecture, real estate, construction, facilities, sourcing, and asset management. This allows her to craft winning strategic plans, right geographic and market development plans to deliver the results to shareholders.

Ms. Expert holds a Bachelor’s in Fine Arts degree in Interior design from the School of Planning & Architecture, American Intercontinental University and is a LEED Accredited Professional. In 2018, Ms. Expert completed the Harvard Business School Advanced Management Program, an intensive program that creates transformational leaders capable of tackling an organization’s toughest challenges. Ms. Expert was honored with the Exceptional Women Awardee award; serves on the International Council of Shopping Centers (ICSC) Board of Trustees. Ms. Expert also serves on the Board of Directors of Diamond Rock Hospitality Company, a publicly-traded self-advised Real Estate Investment Trust (REIT), and is involved in non-profit work with GLEAM Network. GLEAM is a Global Leadership Enhancement and Mentorship Network serving underrepresented and underserved professionals in the foodservice industry.

As a globally versed executive, Ms. Expert is active with The National Association of Corporate Directors (NACD) and currently pursuing certification as a corporate director.

Education

Year Degree Subject Institution
Year: 2018 Degree: Advanced Management Program Subject: Business Institution: Harvard Business School
Year: 2002 Degree: Master of Fine Art Subject: Architecture Institution: Savannah College of Art and Design
Year: 1999 Degree: Bachelor of Fine Arts Subject: Interior Design Institution: American Intercontinental University

Work History

Years Employer Title Department
Years: 2018 to Present Employer: Undisclosed Title: Chief Development Officer Department: Development
Responsibilities:
▪ Brought on board to play a key role in turnaround strategy and restore dedication to innovation and customer confidence in the brand. Oversee global real estate, construction, design, and contract administration functions to support the financial and brand performance of restaurants worldwide.
▪ Develop a holistic restaurant portfolio strategy for the U.S & Canada Develop systems and processes to optimize existing restaurant portfolio by executing digital forward conversions and drive the brand's growth by
innovating on flexible restaurant footprints.
▪ Direct all aspects of real estate development strategy and contract administration, including site selection, leasing, lease administration and property management.
▪ Strategize and lead global execution of digital revenue-generating initiatives in existing and new restaurants and grow the digital business.
▪ Oversee the Center (undisclosed) to ensure the restaurants reflect the renowned brand image and provide a convenient and welcoming environment. Collaborate with Customer experience, Digital
and Brand and Restaurant Operations on continual innovation.
Years Employer Title Department
Years: 2011 to 2018 Employer: Panda Restaurant Group Title: Chief Development Officer Department: Development
Responsibilities:
▪ Earned rapid promotions as the company went through a period of significant change and growth. Handpicked and groomed by CFO for CDO role to lead real estate, asset management, architecture and design, global FFE sourcing, facilities, and construction for all PRG concepts in markets worldwide.
▪ As part of the corporate “2020 Vision” strategy, catalyzed a fundamental shift around innovation and brand development. Championed a proactive approach to ensure portfolio stays relevant to drive growth.
▪ Managed 110-employee team with multiple direct reports earning promotions to Director level and above.
▪ Delivered 15% savings for overall restaurant package by establishing a global sourcing network, including a reliable vendor network in Asia to source 50% of the total FFE package for Panda Express restaurants.
▪ Transformed the Panda Express building prototype to spur 23% growth in average unit volume and developed a phased remodel program to update 100 stores annually.
▪ Maximized success of expansion by developing multi-tier business model strategy with different concepts for different markets. Notably, it implemented Innovation Kitchen, a showcase store that tests new ideas.
▪ Led development of 14 new domestic DMAs in 4 years by implementing a real estate long-range planning process.
▪ Qualified franchisee partners and produced brand guidelines and development processes to support global expansion in Mexico, South Korea, Guatemala, Canada, Japan, UAE, Saudi Arabia, and the Philippines.
▪ Led real estate, design, and construction for full-service and fast-casual brands and new concept joint ventures, including Panda Express, Panda Inn, Hibachi Inn, Raising Canes, Ippudo, Uncle Tetsu, Yaki Yan, and Pieology.
Years Employer Title Department
Years: 2009 to 2011 Employer: Arby's Restaurant Group Title: Senior Director, Store Planning Department: Development
Responsibilities:
▪ Promoted to lead the team through all aspects of store development and franchisee support. Took on additional responsibility to drive the international growth of Wendy’s brand.
▪ Heightened ROI for remodeling program by reducing investment by 50% and increasing positive comp sales by 15%. Value-engineered remodel designs and tested concepts in the first year, achieving higher ROI in all markets.
▪ Led project to increase the number of franchisee-owned stores and exceeded the goal by 25%. With <40 stores under development at
mid-year, revitalized program to drive 100 stores to completion (against a plan of 80) by year’s end.
▪ Instrumental in clinching 100-store development deal with Al Jammaz Group to drive expansion in the Middle East. Leveraged design experience in the region to create four dual-brand concepts for free-standing buildings.
▪ Enabled expansion into new international markets—Singapore, Russia, Japan, Latin America, and South America—by developing design standards-aligned with geographically unique consumer/brand voice.
▪ Achieved Silver LEED Certification by internally championing a sustainability program and overseeing the implementation of the company’s first green building. Won Maverick Award for successes.

International Experience

Years Country / Region Summary
Years: 1993 to 1999 Country / Region: Oman and Zanzibar Summary: Rana Vision, Design and Engineering and Qurum Design (1993–1999)

Served as Senior Interior Designer for ultra-high-end projects in the Middle East, including the Grand Mosque and Guest Palaces of Sultan Qaboos (Oman) and the Presidential Hotel and Airport Terminal (Zanzibar).

Career Accomplishments

Associations / Societies
The National Association of Corporate Directors (NACD)
Licenses / Certifications
▪ Certified LEED Accredited Professional – U.S. Green Building Council (USGBC)
▪ CFI-Customer Focused Innovation certification- Stanford University, Graduate School of Education
▪ Certified Interior Designer – Council for Interior Design Qualification (NCIDQ)
▪ Master Executive Coach – The Hudson Institute
Professional Appointments
Serves on the International Council of Shopping Centers (ICSC) Board of Trustees.
Serves on the Board of Directors of Diamond Rock Hospitality Company, a publicly-traded self-advised Real Estate Investment Trust (REIT), and is involved in non-profit work with GLEAM Network. GLEAM is a Global Leadership Enhancement and Mentorship Network serving underrepresented and underserved professionals in the foodservice industry.
Awards / Recognition
Exceptional Women Awardee Award

Fields of Expertise

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