Expert Details

Expert in Seafood: Sales, Distribution, Import/Export, and Processing

Expert ID: 738922 California, USA

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Expert has ten years of experience in the fast moving consumer goods sector - including marketing, sales and customer service. He is a seasoned professional, and is highly skilled in relationship-building with customer and business partners. He has proven performance through growth of accounts and product category portfolio expansion.

In his current role, Expert is the VP of Sales for one of California's highest quality, best priced and largest selection of seafood manufacturers. This company offers services such as importing, exporting, processing and distribution of seafood. His company sources directly from fishing vessels, aquaculture farmers, and processing plants throughout the world to offer a wide variety of products. With their top-notch facilities, they can distribute millions of pounds of seafood each week. Their facilities are also equipped to handle a wide variety of value-added processing techniques such as handle filleting, portion cutting, marinating, grilling, and skin packing.

Expert also has experience as an Export Officer in the Philippines. He has acted as a Category Manager for several traded consumer goods products globally, such as Dole, Ejhe's Penut Butter, Kornados etc.


Year Degree Subject Institution
Year: 2013 Degree: BS Subject: Business Administration, Marketing Management Institution: University of Santo Tomas

Work History

Years Employer Title Department
Years: 2016 to Present Employer: Undisclosed Title: Regional Vice President of Sales Department:
Key Accounts:
- Grew accounts in both volume and dollar value through efficient and timely product supply and promotions. (California, Nevada, Washington, Illinois and Hawaii)
- Expanded client’s product portfolio in both fresh and frozen retail seafood items.

Trade Marketing and Merchandising:
- Coordinated ideas to team and tailored marketing programs for the clients.
- In charge of keeping the team updated in terms of competitor products and pricing.
- Successfully created a customized product schematic for each store.

Category Management:
- Effectively and efficiently addressed all Fresh and Frozen product issues and coordinated market needs and changes to R&D and buying team.
- Successfully gave clients competitive pricing while maintaining good profit margins for the company.

Food Demonstration and Product Promotions:
- Manages cost and schedules for in-house employees and third party food demonstrators.
- Creates weekly and monthly special product promotions to boost sales and product movement.
Years Employer Title Department
Years: 2013 to 2015 Employer: RFM Corporation Title: Export Officer Department:
Category Manager for RFM's Export Traded Products such as Dole, Ejhe's Penut Butter, Kornados etc.:
- Actively searching and developing new products for export
- In charge of any Categorical Issues and Concerns
- Responsible for Forecasting and Product/Label Development.
- In charge for Marketing and Pricing per SKU.

Category Manager for White King:
- Coordinates any categorical issues and concerns to PPIC and R&D
- In-charge of forecasting and product/label development
- In-carge of marketing and pricing for all White King SKU's

Export Account Manager for USA, Middle East and Europe:
- In charge of territory issues, distribution and pricing
- In charge of Business Development and Territory Expansion

Fields of Expertise

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