Expert Details

Expert in Search Engine Optimization (SEO)

Expert ID: 738868 Florida, USA

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Expert is the Founder & CTO of a software-based search marketing agency based in Miami Beach. He has over two decades of experience in organic search (SEO) strategy, the vast majority spent architecting marketing automation platforms for enterprise e-commerce retailers (via computational ontologies/NLP). As founder and CTO, he leads SEO strategy for all enterprise accounts and work to create innovative software solutions to assist retailers in tackling their search marketing challenges. Leading brands rely on this technology to manage their organic search presence, allowing them to extend their catalog and improve their visibility online. The results are clear: higher rankings, more traffic, and ultimately — more revenue.

Brands he's worked with:
Ace Cash Express, Athleta, Banana Republic, Belk, Blackhawk Network, Blockbuster, Buckle, Censys, CheapCaribbean, CheckPast, DashFly, Diesel, DistroMex, Ebates, Eddie Bauer, Fossil, Gap, GiftCardMall, Gold's Gym, GUESS, Horchow, JCPenney, Livingston Lures, Marciano, Mavis Tire, Mavor Lane, Mordor Intelligence, Old Navy, Orbitz, Oriental Trading Company, PacSun, Piperlime, RedEnvelope, ResumeSpice, Ritter Dental, Sacha Cosmetics, ShearComfort, SmartBargains, SPFM LP, Swanson Health, Williams-Sonoma

Areas of Expertise:
Artificial Intelligence (AI), Data Science, eCommerce, Growth Hacking, Marketing Automation, Natural Language Processing (NLP), Python, Ruby, SaaS, Search Engine Optimization (SEO), Software Engineering, Technical SEO

Education

Year Degree Subject Institution
Year: 2008 Degree: BS Subject: Computer Science Institution: University of Texas

Work History

Years Employer Title Department
Years: 2011 to Present Employer: Undisclosed Title: Founder & CTO | SEO Expert Department:
Responsibilities:
As founder and CTO, he leads SEO strategy for all enterprise accounts and work to create innovative software solutions to assist retailers in tackling their search marketing challenges. Leading brands rely on this technology to manage their organic search presence, allowing them to extend their catalog and improve their visibility online. The results are clear: higher rankings, more traffic, and ultimately — more revenue.

Brands he's worked with:
Ace Cash Express, Athleta, Banana Republic, Belk, Blackhawk Network, Blockbuster, Buckle, Censys, CheapCaribbean, CheckPast, DashFly, Diesel, DistroMex, Ebates, Eddie Bauer, Fossil, Gap, GiftCardMall, Gold's Gym, GUESS, Horchow, JCPenney, Livingston Lures, Marciano, Mavis Tire, Mavor Lane, Mordor Intelligence, Old Navy, Orbitz, Oriental Trading Company, PacSun, Piperlime, RedEnvelope, ResumeSpice, Ritter Dental, Sacha Cosmetics, ShearComfort, SmartBargains, SPFM LP, Swanson Health, Williams-Sonoma

Areas of Expertise
Artificial Intelligence (AI), Data Science, eCommerce, Growth Hacking, Marketing Automation, Natural Language Processing (NLP), Python, Ruby, SaaS, Search Engine Optimization (SEO), Software Engineering, Technical SEO
Years Employer Title Department
Years: 2022 to Present Employer: Undisclosed Title: Official Member & Contributor Department:
Responsibilities:
Collaborator, advisor, and occasional author on topics including artificial intelligence, search engine optimization, technical SEO, search marketing technology, and the future of business for the Forbes Technology Council.
Years Employer Title Department
Years: 2022 to Present Employer: Undisclosed Title: Executive Board Member & Contributor Department:
Responsibilities:
Collaborator, advisor, and occasional author on topics including innovation, organic search strategy, search marketing technology, and the future of business for The Fast Company Executive Board.
Years Employer Title Department
Years: 2022 to Present Employer: Undisclosed Title: Council Member & Contributor Department:
Responsibilities:
Collaborator, advisor, and occasional author on topics including natural language processing (NLP), search engine optimization (SEO), eCommerce, search marketing automation, and the future of business for the Young Entrepreneur Council.
Years Employer Title Department
Years: 2008 to 2011 Employer: SearchDex Title: VP, Organic Search Strategy (SEO) Department:
Responsibilities:
Served as lead for organic search (SEO) strategy and business development for key enterprise accounts.

Notable clients: Ace Cash Express, Athleta, Banana Republic, Blockbuster, Buckle, CheapCaribbean, Diesel, Ebates, Fossil, Gap, Horchow, JCPenney, Old Navy, Oriental Trading Company, Piperlime, Red Envelope, Sacha Cosmetics, Smart Bargains, Williams-Sonoma

• Served as lead for organic search strategy for key enterprise accounts.
• Generated over $150M annually for clients directly via implementation of organic search strategies.
• Generated over $5M in new annual revenues for SearchDex through program expansion and client acquisition.
Years Employer Title Department
Years: 2007 to 2008 Employer: SearchDex Title: Analyst, Organic Search Strategy (SEO) Department:
Responsibilities:
Served as lead for organic search strategy on the JCPenney account.

• Negotiated a 300% increase in annual client billings for SearchDex.
• Architected a virtual taxonomy publishing strategy that allowed for algorithmic expansion (40X) of indexable, content-centric category pages
• Increased annual revenue directly attributable to organic search from $20M to $100M.
Years Employer Title Department
Years: 2004 to 2006 Employer: Intertropolis Title: Director, Organic Search Strategy (SEO) Department:
Responsibilities:
Architected software solution to automate publishing of niche content monetized through Google AdSense.

Upon selection of seed topic and query, our solution was capable of rapid assembly (research, optimize, generate, and deploy) of search optimized web properties with contextually relevant content.

• Generated over $2M annually in AdSense revenue.

International Experience

Years Country / Region Summary
Years: 2004 to 2006 Country / Region: Ireland Summary: Architected software solution to automate publishing of niche content monetized through Google AdSense.

Upon selection of seed topic and query, our solution was capable of rapid assembly (research, optimize, generate, and deploy) of search optimized web properties with contextually relevant content.

• Generated over $2M annually in AdSense revenue

Career Accomplishments

Publications and Patents Summary
2 publications

Language Skills

Language Proficiency
English Native
Spanish Conversational

Fields of Expertise

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