Expert Details
Semiconductor Market in Greater China, IC Testing Solutions and Market
ID: 731467
Taiwan
Expert knows the semiconductor market and major players of the world, from his experience as a sales person, RSM (Regional Sales Manager), and VP of global business. He has a wealth of experinece selling and promoting products to customers. He led the team of more than 100 sales people. He had contracts valued at more than US$100M. He successfully developed the ATE business in the Greater China region, and also successfully helped customers integrate testing cells.
Expert graduated in Electrical Engineering at university in Taiwan and also has an MBA degree from US university. In his past experience, Expert has trained sales forces successfully and led sales teams to reach company goals. He has a good understand of foundry, OSAT and fabless manufacturing in the Greater China region and has developed contacts within each semiconductor companies in the region.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2004 | Degree: MBA | Subject: MBA | Institution: Ottawa University, USA |
| Year: 1984 | Degree: BS | Subject: Electronic Engineering | Institution: National Taipei technology university |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2012 to 2013 | Employer: AFL | Title: GM | Department: NOYES |
Responsibilities:Selling, promoting the Tester for fiber optic in Greater China |
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| Years | Employer | Title | Department |
| Years: 2009 to 2012 | Employer: Winway | Title: Chairman | Department: |
Responsibilities:Expert was runing Global business and marketing, led the sales team, manage the exclusive reps worldwide, led RD team, FAE, and Customer Service team |
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| Years | Employer | Title | Department |
| Years: 1996 to 2008 | Employer: Teradyne Taiwan (Greater China) | Title: FOM (Field Operation Manager), VP of Teradyne corporate | Department: |
Responsibilities:Expert was responsible for 1/3 of Taiwan territory and 95% of China business as a RSM |
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| Years | Employer | Title | Department |
| Years: 1993 to 1996 | Employer: Fisher - Rosemount of Emerson | Title: Sales / Marketing Manager Taiwan | Department: |
Responsibilities:Expert was the sales / marketing manager for selling / promoting products in Taiwan |
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| Years | Employer | Title | Department |
| Years: 1989 to 1993 | Employer: Texas Instrument of Taiwan | Title: Sales manager | Department: |
Responsibilities:Expert was an FAE for support DCS system implementation / installation in Taiwan |
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| Years | Employer | Title | Department |
| Years: 1986 to 1989 | Employer: NanYa Plastic corporation | Title: Manager | Department: Instrument design |
Responsibilities:Expert was the Intrument design engineer for implmenting the control system into to plants of Nanya corporation. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2005 to 2008 | Country / Region: China | Summary: Estalbish the support team and sales team to improve Teradyne business in China |
| Years: 2009 to 2012 | Country / Region: China | Summary: Establish the organization in China, for Winway, and bring up the business 8+ times as well as to be profitable from a serious loss. Being the #1 market share in China |
| Years: 2009 to 2011 | Country / Region: US | Summary: To deploy the system for the subsidiary of Winway in US, implement the system, bring up the sales. |
| Years: 2010 to 2012 | Country / Region: South East Asia | Summary: To rebuild the sales channel and improve the sales revenue more than 10 times, the rep located in Singapore |
Additional Experience
| Training / Seminars |
|---|
| conduct sales training for How to deal, PDCA, QIT (Quality Improvement Team prodcess) He has developed the sales strategy training (modified from CSS traning) Developed mulitple testing cost (COT) modeling training. |
| Vendor Selection |
|---|
| He has experienced to sourcing the burn-in socket supplier in greater China region and the mechanical workshop in the region |
| Marketing Experience |
|---|
| He has good channel and experience in Semiconductor industry, include OSAT, Fabless and Foundry |
| Other Relevant Experience |
|---|
| He has experienced to set up and manage the subsidiary, the sales team management, and to manage a company. |
Language Skills
| Language | Proficiency |
|---|---|
| English | For business purpose |
| Japanese | very limited |
Fields of Expertise
semiconductor device testing, integrated circuit testing, semiconductor device thermal management, semiconductor device package modeling and simulation, semiconductor device packaging material, semiconductor device package reliability, known good die, integrated-circuit package, semiconductor device package, computer memory testing, semiconductor economics, integrated-circuit chip, semiconductor technology, burn-in test, semiconductor device reliability, semiconductor product quality management, semiconductor product quality control, semiconductor assembly engineering, semiconductor device manufacturing, integrated-circuit packaging process, semiconductor die, semiconductor wafer, semiconductor chip, integrated logic circuit, semiconductor growth, built-in self test, automatic test equipment