Expert Details

Expert in Shrink Sleeve Technology, Returnable Transit Packaging, Barrier Shrink Film

Expert ID: 729775 Canada

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Expert has been the top North American executive for the past 4 years at the most innovative vertically integrated shrink sleeve manufacturer ( film, printing, converting, application equipment, contract sleeving). His primary contribution has been to develop the North American market by introducing Innovation to the Global Consumer Packaged Good (CPG) Companies and their Copackers. Expertise in Dairy, Beverages, Home Care, Personal Care, Alcohols and Spirits, Pharmaceuticals, He established the company as a key strategic partner to most global Brands in North America by introducing creative and sustainable ideas with shrink sleeve as a Decoration, Tamper evidence and Multi-Pack solution.

Prior to that Expert has worked 5 years at Schoeller Arca Systems as a key contibutor in establishing the European leading foldable returnable container to Retailers as a way to replace one way transit packaging and a better sustainable solution. The upper rim was manufactured by using gas-assisted injection molding which helped turning the crate more resistant and easier to wash together with the lowest possible weight.


Year Degree Subject Institution
Year: 1986 Degree: BSc Subject: Chemical Engineering Institution: University College London
Year: 1988 Degree: Masters Subject: Management Institution: ESCP Europe

Work History

Years Employer Title Department Responsibilities
Years: 2006 to 2011 Employer: Sleever International Title: Managing Sales Director North America Department: Responsibilities: Established the Sleever International footprint as a strategic supplier across North America, devising and deploying sales and business development strategies to propel sales with an additional $15 million dollar / year in 4 years. Ready to double this result within a year.
Penetrated over 15 key accounts representing an additional $15 million in annual revenue over an average 1 – 3 year sales cycle for shrink sleeves, contract sleeving and machinery.
Years: 2004 to 2005 Employer: Rexel Title: General Manager Brazil Department: Responsibilities: Parachuted in to realign and resurrect a 15 year $40 million unprofitable business facing stiff competition and a lack of direct and inspirational leadership.
Identified strategic drivers for growth and established specific goals for success. Repositioned the brand focus on high profit items aimed at the Industrial Contractor level.
Successfully sold the Brazilian subsidiary to the competition as Rexel divested from Brazil with no loss to customer service.
Years: 2000 to 2004 Employer: Schoeller Arca Systems Title: Retail Business Director Department: Responsibilities: Advanced society’s emerging sensitivity to recycling and the environment, initiating compelling strategies to entice procurement of reusable plastic containers designed to replace one-way corrugated containers.
Catapulted revenue from a zero base to €15 million for the returnable transit RFID packaging manufacturing company securing leading European grocery chains, Carrefour, Casino, Auchan and Leclerc and non food retailers including Boots and H&M.
Years: 1998 to 1999 Employer: Smurfit Kappa Group Title: Sales Manager Smurfit Display Department: Responsibilities: Recruited to set-up the sales infrastructure for a point of sale paperboard display design and manufacturing business.
Worked with staff located at 60 plants across France to provide client specific, sophisticated design and printing services.
Devised business development and sales strategies boosting overall revenue from €6 million to €9 million.
Years: 1993 to 1997 Employer: Sealed Air Cryovac Title: Project Manager Department: Responsibilities: Deployed a new barrier shrink film packaging process as a standard for the prepared food industry becoming a reference for the market. New packaging elevated sales from €0 to €1.5 million in first year and €5 million in year two.
Assigned a further high profile project to manage a rejuvenation of a premium, skin packaging system.
Years: 1991 to 1993 Employer: Procter & Gamble Title: Sales Officer Department: Responsibilities: Gained a depth of sales knowledge using the renowned P&G persuasive selling techniques.
Applauded for creativity, planning and managing a unique, 150 pallet “Pampers Display World Record” selling 5 truckloads in one week in one store.
Years: 1989 to 1991 Employer: Pains Jacquet USA Title: Sales Officer Department: Responsibilities: Sold premium imported bakery products to grocery stores and delicatessens in Manhattan.

International Experience

Years Country / Region Summary
Years: 2006 to 2011 Country / Region: Ontario, Canada Summary: He was in charge of the North American market at Sleever International until Jan 2011 and still resides in Canada.
Years: 2004 to 2005 Country / Region: Brazil Summary: He turned around a company in Brazil in one year.
Years: 1991 to 2004 Country / Region: France Summary: He held various Business Development positions in the Packaging Industry.
Years: 1989 to 1991 Country / Region: United States Summary: He spent 2 years in New York City as a Sales Officer.
Years: 1983 to 1986 Country / Region: England Summary: Studying in England.

Language Skills

Language Proficiency
French He is a native from France
Portuguese He worked and lived there for a year and a half

Fields of Expertise

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