Expert Details
Social Media Marketing and Media Buying
ID: 739701
France
In her previous role, Expert managed and optimized social campaigns for multiple client accounts in various industries -- such as beauty, luxury, publishing, real estate, and gaming. She leveraged data, insights, and A/B testing to achieve maximum return on ad spend and meet key performance indicators. Reporting and communicating with stakeholders on the success of campaigns, she provided recommendations for improvement.
Expert is passionate about helping brands reach their target audiences and grow their businesses through effective and innovative social media strategies.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2013 | Degree: Master of Science | Subject: Business | Institution: CUNY |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2020 to Present | Employer: Undisclosed | Title: Social Senior Manager | Department: |
Responsibilities:In her role as Social Senior Manager at this New York-based performance digital marketing agency, Expert managed paid social expertise within the U.S. office from strategies, operations, and employees upskilling by creating innovative solutions and standardizing work methods.Achievements: Managed the junior Paid Social team and oversee performances and operations across more than 20accounts -Luxury, Beauty & Fashion, Publishers, Gaming, Real Estate -- with a yearly budget of over $10 million. Developed brand awareness and DTC strategies for B2C eCommerce, Retail and B2B Brands with a full-funnel consumer-driven approach based on client’s objectives. Collaborated with the Search, Affiliate and Retail teams to deliver and implement robust and effective 360 Digital Strategies in alignment with client’s business goals. Led conversations with partners --- Facebook, Instagram, Tiktok, Snapchat, Pinterest, and others -- and created a strong relationship with them to innovate and participate in beta tests. Developed new innovative solutions, A/B tests, and optimizations using Artificial Intelligence and Marketing Analytics tools to improve client’s performance and enhance team efficiency. Built strong content and audience strategies using Marketing Intelligence and Data tools Hired, mentored, and trained a team of three effectively manage and optimize campaigns to meet client’s goals and deliver data-driven performance. Created and participated in client pitches with the Business Development team to expand Paid Social Business in the U.S. market. Implemented new products -- e.g., Social Commerce -- to answer market needs and recent industry trends. Prior to this time, Expert was Paid Social Manager (2020-21), where she: Managed and implemented both paid social and programmatic campaigns across 10+ brands - Luxury, Beauty & Fashion, Publishers, Gaming, Real Estate -- with a yearly budget of over $5 million. Crafted all Paid Social & Programmatic strategic recommendations, including planning, tactics, and budget proposal. Performed reporting to analyze performance, optimize campaigns and ensure campaign delivery. Assisted in training and worked closely with coordinators to establish priorities and manage workload. |
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| Years | Employer | Title | Department |
| Years: 2018 to 2019 | Employer: LinkedIn | Title: Activation Consultant | Department: Elevate |
Responsibilities:During her consultative role with LinkedIn, Expert did the following:Onboard and educate U.S. and EMEA clients on Elevate -- LinkedIn’ employee advocacy platform. Partner with a team of 15 sales representatives to understand the client’s objectives / KPI’s and optimize program performance. Train curators on using the platform, sourcing content, and curating to employees. Leverage unique LinkedIn insights to identify the right employees to launch the program and share best practices. Demonstrate ROI and build out employee advocacy business case. Collaborate with product and engineering team to improve Elevate features and troubleshoot bugs. Assume responsibility for $600K in clients’ renewals. |
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| Years | Employer | Title | Department |
| Years: 2018 to Present | Employer: Undisclosed | Title: Client Solutions Manager | Department: New Business |
Responsibilities:Expert served LinkedIn, Dublin, as Client Solutions Manager of New Business from 2017-18. During this time, she did the following:Build strong relationships with new clients by providing a best-in-class customer experience and proactively identifying and solving customer problems. Partner with sales support teams across Insights, Creative and Billing teams to troubleshoot campaigns and ensure error-free execution on a book of 40 clients. Proactively analyze and optimize customers’ advertising campaigns to make strategic recommendations to ensure client’s Key Performance Indicators were met. Consult and own all aspects of the client’s media campaigns, including targeting, implementation, optimization, and reporting. Advise on creative and content quality and leveraging marketing expertise to maximize performance and exceed quota delivery (Q4 2017 quota 822K€ - achievement 1.263K€ - 154% target) Support customer communication and education including via a personalized onboarding experience and at scale with webinars organization/presentation and on-site masterclasses in Paris. Collaborate with product teams to improve service offerings and campaign management tools and ensure our customer needs are met. Prior this time, Expert served the France Enterprise branch of the business as Campaign Manager from 2015 to 2017, during which time she: Specialized in the High Technology and Telecommunication sector -- working with 15 global brands, including IBM, Microsoft, Samsung, Dassault, Orange -- and agencies like Havas, Starcom, Ogilvy and others. Handled pre-sales and post-sales to achieve their key performance indicators on LinkedIn. Was responsible for the management of international advertising campaigns on LinkedIn: InMail, Sponsored Content, Display On-site, and Off-site. Monitored optimized campaigns by tracking their performances on multiple platforms -- Salesforce, DoubleClick, and internal ad management platform Campaign Manager. Ensured maximum return on investment according to client / Agency KPI's via reporting and delivery of sales booking (> 1 million € in H1 2017 for her pod). Collaborated with Account Managers & Directors based in Paris & forge close relationships with clients and agencies. Worked on multiple verticals: Finance, Auto, Luxury, and Retail. Updated campaigns' status to management based on a weekly revenue risk report. Trafficked campaigns, upload creatives and tracking pixels to ad serving platform. Trained agencies/clients on best practices, masterclasses on content and lead generation. Mentored three new campaign managers in the team. |
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| Years | Employer | Title | Department |
| Years: 2011 to 2013 | Employer: Sales, Marketing, and Business Development Roles | Title: Sales, Marketing, and Business Development Roles | Department: |
Responsibilities:Expert's roles during this time included a Business Development Associate internship in 2013 for a worldwide branding agency, during which time she created brand names and corporate identities for Garnier, Heineken, Japan Pulp, and Bed Bath and Beyond; conducted research on companies to identify future sales development opportunities; and developed first touch contact with key business stakeholders.She was also a Marketing Assistant (internship) in 2012 for a 5-star hotel's spa institution, during which time she created brand names and corporate identities; conducted research on companies to identify future sales development opportunities; and developed keystone stakeholder communications. • Creation of emailing to create first touch contact with key business stakeholders. In a previous internship as Account Manager with a marketing agency in 2011, Expert created and increased the company's customer database by 200 warm sale contacts; developed tailored marketing campaigns for local clients on the French Riviera; and was responsible for book of business of 10 customers and for expanding the agency’s network through partnerships with 6 local agencies. As an intern, Expert was also Marketing and Sales Assistant in 2011 for a gourmet restaurant. During this time, she managed Search Engine Optimization; built out the customer database; created a customer satisfaction survey and analyzed results to improve customer loyalty; and conducted market research to plan events aimed at boosting the bookings at a >30% increase. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: to Present | Country / Region: U.S., Canada, Europe | Summary: |
| Years: to Present | Country / Region: | Summary: |
Career Accomplishments
| Licenses / Certifications |
|---|
| Facebook Certified Media Buying Professional |