Expert Details

Expert in Strategy Marketing Design, Pricing, Business Planning & Development

Expert ID: 723338 France

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Entrepreneurship is "the process of looking at things in such a way that possible solutions to problems and perceived needs may evolve in venturing.” It is also the willingness to take the risks involved in starting and managing a business.
Because it is always difficult to decide alone, Expert helps you to find the best solutions for your particular situation. He helped various entrepreneurs developing new business (CRM software; medical device, card games...). It is a 2 step process: (1) Environment analysis through expert analysis tools (2) innovation and creativity to find out the best solutions.

What is the value of a business or a project? Expert has different tools of valuation a business. As he worked in a venture capital fund specialized in innovation, Expert proposes 2 rare specialties: - a DCF derived method published By Stewart et Al in Nature Biotechnology in 2001 that permits to value correctly the project that include MILESTONES. - a computer software simulation that is useful for businesses that has at least 2 difficultly unpredictable outputs Of course, he also provides the classical methods: -Discount Cash Flow -stock exchange comparison method.

Business Development is the set of efforts for identifying, researching, analyzing and bringing to market new businesses and new products. Business development focuses on implementation of the strategic business plan through equity financing, acquisition/divestiture of technologies, products, and companies, plus the establishment of strategic partnerships where appropriate.
The responses to all these questions lie in a precise and detail analysis. This analysis is called Strategy. What is strategy? Strategy is the method that gives coherence to a company to create value in a competitive environment that forces it to make choices and select priorities.
Thanks to his recognized skills (he is professor in strategy in famous French "Grandes Ecoles" as Euromed, ESC Rennes, ESC La Rochelle, etc.) Expert is capable to help your company in its Business Development decisions.
On the contrary of several consultants that like to emphasize their sole experience ("I know what to do without analysis"), Expert uses a set of tools (developed mainly by McKinsey and BCG) to analyze information and transform it in decisions; and his challenge is to CONVINCE you by arguments. He can coach companies on Corporate Strategy and Business Strategy. Amongst the tools he uses, there are:
- Identity-mission definition (his MBA students experiment that through case studies)
- Strategic segmentation (with organization remodeling implications)
- Definition of industry
- Geographic dimension analysis
- Competitive system typology analysis
- Measure of attractiveness of the industry
- Maturity of the industry
- Strategic maps
- SWOT analysis
- Predictive scenarios

Further, he is capable of managing the project and COACH the managers to the success.

You have a problem with your business management? There is a lack of motivation? Things don't work as they should?
Get an outside point of view. Expert has to manage several people skills in Services & Solutions.
He can help you to answer a question concerning business management.

You have organization problems?
There are problems between different departments?
Are you sure the organization of your company fits with your objectives?
Expert can help you if you have questions about redesigning your organization.
One tool is particularly efficient because it is "client focusing”: strategic segmentation. This tool is well known, but very few are able to apply it in concrete situations.
Expert had to redesigned the organization of a 10 million Euros Publishing Company in France.

What is competitive analysis for? It is to understand the market to understand it and anticipate what to do, when and why. Competitive analysis has to be integrated in a strategic thinking.
There are several powerful tools to analyze competitive environment.
Expert can help you on any question concerning competitive analysis. He has perfectly mastered all these tools (as he teaches their use in MBAs in France). Here are some of these tools:
- Strategic segmentation of an industry
- Definition of industry
- Geographic dimension analysis
- Competitive system typology analysis
- Measure of attractiveness of the industry
- Maturity of the industry
- Strategic maps

What is corporate strategic planning? It is the ability to apply concretely and plan the wills and decisions made for the corporate strategy, i.e. the strategy of the whole company. Corporate strategic planning has to lie on Strategy skills. What is strategy? It is the method that gives coherence to a company to create value in a competitive environment that forces it to make choices and select priorities.
Expert always includes corporate strategic planning in his "strategy audit and propositions" for his French clients. That is why Expert is capable to answer your corporate strategic planning questions.
Expert is recognized in his skills: he is professor in strategy in famous French Business Schools "Grandes Ecoles" as Euromed, ESC Rennes, ESC La Rochelle, ESC Brest, etc.)

Innovation is often defined as the act of starting something for the first time or introducing something new. Because of that definition, a lot of people think it consists in pure creation and creativity. In fact, if creativity is important, innovation has to be supported by a clear view of strategic objectives.
Expert is working as a consultant and has worked in a venture capital fund specialized in innovation. He is an expert of judging the potential of innovation and an expert in proposing innovation axis. For example, he proposed to a GRC software company to develop a new concept of viral marketing to make the product be known very quickly in France. Indeed, the critical success factor was the speed of development and that is why he had to find an innovation to achieve this objective.
He can help you on any question concerning innovation.

Marketing consist in means to make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service.
Expert developed an expertise in marketing content: what are you telling ? What words are you using? What is the structure of the information you provide?
He is professor in "written professional communication applied to marketing" in several French famous business schools (Euromed, ESC Rennes, ESC Brest, ENSAI...) and he wrote a book to be published in France in January 2007.
He can help you to enhance the quality and efficiency of your marketing. Because he is daily prospecting new clients, he can answer your questions concerning the planning of your marketing actions.

What is strategic planning? It is the ability to apply concretely and plan the wills and decisions made for the CORPORATE strategy and BUSINESS strategy. Strategic planning has to lie on Strategy skills. What is strategy? It is the method that gives coherence to a company to create value in a competitive environment that forces it to make choices and select priorities. Expert always includes strategic planning in his "strategy audit and propositions" for his French clients. That is why Expert is capable to answer your strategic planning questions. Expert is recognized in his skills: he is professor in strategy in famous French Business Schools "Grandes Ecoles" as Euromed, ESC Rennes, ESC La Rochelle, ESC Brest, etc.)

Expert has a PhD in immunology. He worked 4 years as researcher at the famous French science institute CNRS. He perfectly knows the scientists and the way to conduct an R&D program. He published in "EMBO Journal" and "Current Biology".
Because he made an MBA, joined a venture capital fund, and works as a consultant, he has a larger view a company's objectives. He can help you answer Research and Development management questions.

His client couldn't find any solution to get out of a dead-end industry sector. He made a strategic audit using the classical tool of strategy (10 of them), and then, innovated to create new development strategies. THe client was then able to reach a new market, multiplying by 3 its sales' potential.And industry had a major problem in packaging soaps. The consultant found an innovative way to pack the soaps in 6-soaps-packs.A software company wanted to develop a CRM soft. But because of the competition, didn't know what strategy to follow. He analysed the market and found a new way of wommercializing the product and innovated in web-marketing the product through viral marketing methods.

Education

Year Degree Subject Institution
Year: 1999 Degree: PhD Subject: Immunology/cell biology Institution: University of Marseille, France
Year: 2000 Degree: MBA Subject: Master of Business and Administration Institution: IAE d'Aix en provence
Year: 1996 Degree: Master Subject: Immunology Institution: University of Marseille, France

Work History

Years Employer Title Department Responsibilities
Years: 2004 to Present Employer: Undisclosed Title: Director Department: Responsibilities: Director
Years: 2003 to Present Employer: Undisclosed Title: Professor in business strategy Department: Responsibilities: giving lectures to students
Years: 2003 to Present Employer: Undisclosed Title: Professor in professional communication Department: Responsibilities: giving lectures to students
Years: 2000 to 2003 Employer: PrimeBioTech Title: Consultant Analyst Department: Responsibilities: Analyst at PrimeBioTech fund, a company specialized in biotech. Technology valuation. Project valuation. Business plans. Economic intelligence. Keeping up with technological innovations. Writing investment notes. Popularization of science. etc
Years: 1995 to 1999 Employer: CNRS Title: Scientist Department: Immunology Responsibilities:

International Experience

Years Country / Region Summary
Years: to Present Country / Region: France Summary: Developed Niels consultant agency, specialized in building competitive advantages.
Years: 2003 to 2003 Country / Region: USA-France Summary: Project manager for an international project of cardiovascular device development

Additional Experience

Training / Seminars
Several "grandes évoles" in France
in french here under:
§ Formation du « service rédaction » d’une maison d’édition juridique. Intitulé : « comment écrire pour les non-juristes ».
§ ENSAI : Techniques de communication écrite et orale (masters)
§ Euromed Marseille : Pharma-biotech development strategies and marketing – MS Healthcare Company Management (cours en langue anglaise, niveau bac+6 ; public international)
§ Euromed Marseille : Finance course for scientists and physicians (Master Healthcare Management), cours en langue anglaise, niveau bac+6 ; public international
§ ESC La Rochelle : Stratégie d’entreprise (cours en langue anglaise ; étudiants ESC 2ème année)
§ ESC Brest : Techniques de communication écrite et orale (ESC 1ère, 2ème et 3ème année)
§ ISTIA Innovation Angers : plan d’affaires (DESS InnovInfo)
§ ISTIA Innovation Angers : stratégie d'entreprise (M2 Innovation Technologique Information Stratégique et Veille Technologique)
§ ISTIA Innovation Angers : stratégie spécifique du domaine AgroBio (M2 Innovation Technologique Agroalimentaire, Biologie et Technologies de l'Information et de la Communication (AGRO-BIO-TIC))
§ ESEO Angers : Initiation à la stratégie d’entreprise (3e années école d’ingénieur).
Vendor Selection
In france, whatever the sector.
Marketing Experience
To make Services&Solutions Niels be known, Expert developed institutional communication, website and commercial prespection dapated techniques.
Other Relevant Experience
Scientific skills

- Biotechnology
- Immunology (cellular therapy, dendritic cells, monoclonal antibodies, xenografts and all other technology coming from immunology)
- Gene Therapy (based on viral vectors AAV, retrovirus, spumavirus, foamy virus, artificial vectors)
- Stem cells
- Proteomics
- Angiogenesis
- Biochemistry
- Cellular Biology
- Molecular Biology
- Cancer research
- RNAi (RNA interference)
- neurotrophic factors
- peptides (thérapeutic)
- epilepsy
- cardiovascular device (stent)
- genetics (rare diseases)

Language Skills

Language Proficiency
French Mother tongue
English Business English
Russian Medium level. Business possible with big efforts

Fields of Expertise

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