Expert Details

Expert in Telecommunications, Video Technology, IT, Software, Media Distribution, Human/Computer Interface, Streaming Video, OTT, ATSC 3.0, Dynamic Advertising Insertion (DAI), Advertising Technology

Expert ID: 734880 Washington, USA

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Expert has been an independent consultant for major media firms for over 20 years and collaborated on the research, design and deployment of every major media distribution technology over that time, from early multimedia products (e.g., CD-ROM, videodiscs) to video-on-demand, digital recording, high-definition delivery and current streaming efforts. His engineering and integration expertise has encompassed everything from large scale media network delivery to the details of video compression algorithms. He has additional expert knowledge in the networking, processing and storage details of a wide range of digital platforms receiving said media, e.g., desktop computers, set-top boxes, game consoles and mobile devices.

Through extensive research and deployment efforts, Expert has become an acknowledged expert in interactive design, applying this expertise to a lengthy list of consumer efforts. His pioneering work in interactive television -- from full-scale design to supporting consumer research -- has resulted in millions of consumers using video-on-demand, electronic program guide, advanced advertising, and high definition products. He has filed multiple patents in human-computer design and used his complementing technical knowledge in software development and network architectures to streamline commercial feasibility of dozens of applications.

General consulting in digital media distribution, advertising technology, video engineering, Business Analysis, specifically in software development for consumer platforms, Consumer research, particularly interface (UI/UX) design and HCI

Expert may consult nationally and internationally, and is also local to the following cities: Seattle, Washington - Tacoma, Washington - Bellevue, Washington - Everett, Washington - Federal Way, Washington - Kent, Washington - Bellingham, Washington - Renton, Washington

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Year Degree Subject Institution
Year: 1985 Degree: B.S. Subject: Mathematics / Engineering Systems Institution: University of California, Los Angeles (UCLA)
Year: 1988 Degree: Post-Graduate Studies Subject: Electrical Engineering / Statistics Institution: Loyola Marymount University

Work History

Years Employer Title Department Responsibilities
Years: 2012 to 2018 Employer: General Communication, Inc. (GCI) Title: Senior Technology Analyst (Contract) Department: Engineering Responsibilities: o Created design specifications and consulted on vendor selection
for wide range of broadcast and digital media sales products (Order management, CRM, Analytics & Forecasting, Billing, Reporting, Internal Enterprise Systems)
o Formulated business and technical requirements for next- generation linear/digital Traffic and Order Entry systems
o Designed and detailed use cases for hybrid linear/digital Billing System. Verified technical case details with current operations
o Specified technical architecture for Video On Demand (VOD) telescoping system leading to business requirements and RFP
o Collected and documented complete ad reporting requirements for evolving IP-based cable delivery systems
o Specified and analyzed responses to business requirements for updated online sales processes
o Created workflow architecture for Data Intelligence process, including complete design specification. Incorporated executive feedback and delivered quickly adaptable solutions
Years: 2015 to 2016 Employer: FUEL Global Title: Senior Business Analyst (Contract) Department: Consultant Responsibilities: o Performed system integration analysis and testing (UAT) to
activate live and on-demand programmatic ad services for all
major broadcast networks across digital and linear platforms o Specified VOD/signal metadata requirements for broadcast clients with particular emphasis on cross-platform media IDs
(e.g., EIDR)
o Created detailed procedures/playbook for programmatic ad
technologies for linear, cloud DVR and VOD video platforms
o Specified and tested back-end data systems for major network
digital advertising efforts on legacy linear video and mobile IP
o Formulated and analyzed new advertising models for digital
platforms (mobile and CE settop boxes) in direct collaboration
with agencies and service providers
o Collaborated with major service providers to find synergies in
reusable digital advertising for syndicated streaming content
Years: 1998 to 2014 Employer: Charter Communications (formerly Time Warner Cable) Title: Senior Technical Consultant (Contract) Department: Application Design Responsibilities: o Specified and conducted extensive user research on UX designs
and technical architecture for evolving mobile, tablet and video
platform applications
o Enabled cross-platform design for multi-platform VOD Portal, site, and Remote Access DVR system o Created prototype & development process for currently
deployed on-screen TV Guide, VOD Portal, and DVR systems o Designed and performed technical research for TV-based
Search, VOD Portal, and Multi-platform DVR
o Analyzed recommendation engine design for server software
Years: 2012 to 2013 Employer: Intertek Corporation Title: Patent Analyst/Consultant (Contract) Department: Legal Responsibilities: o Searched and analyzed dozens of patents and prior art
documents relevant to interactive technologies to determine
applicability to current caseload
o Evaluated technical patent claims within infringement case
o Consulted extensively with solicitors building case for multiple
patent infringement cases, including prior art review, analysis of
related casework, and testimony (cross-examination) preparation o Testified in UK Royal Court of Justice for US client on patent
infringement case

International Experience

Years Country / Region Summary
Years: 2012 to 2013 Country / Region: UK, London Summary: Expert witness in case before UK Royal Court, services provided included patent search, consultation, reports, testimony before court

Career Accomplishments

Associations / Societies
Society for cable telecommunications engineers (SCTE / ISBE)
Academy of Television Arts & Sciences (Emmys)
Publications and Patents Summary
• “Your UX, Your Way: What Social Networks Know About You Will Drive Your Viewing Experience”, OTT Executive Magazine
• “Embracing Social: How OTT Can Capture the Elusive ‘Engaged’ Viewer”, OTT Executive Magazine
• "OTT on the Cutting Edge; Maintaining an Integrated UX in a World of Interactive TV, T-Commerce, AR/VR, Gamification, and Enhanced UIs", Over the Top Video Executive Summit
• "TV Everywhere: Update on Recent Deployments and Developments", Digital Hollywood Spring
• "To Drive a Truck Through: Misleading (and Equally Attractive) Myths of Mobile User Research", UXPA Conference
• "Search and Discovery and User Experience in the Age of Disintegration", OTT Video Executive Summit
• "TV Everywhere: The Content & Commerce Opportunity - From Live Streaming & Video Syndication to Video Ad Insertion", Digital Hollywood
• “Forcing It: Square Content On Round Devices?” OTT Executive Magazine
• “State of the OTT industry: What is OTT, what is shaping it, and where is it going?” OTT Executive Summit

Language Skills

Language Proficiency
English Native speaker
French Proficient

Fields of Expertise

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