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Market Research & Product/Service Development
He has over 15 years of market research experience. Most of it related to new product/service development. He specializes in uncovering the marketplace drivers for success. This is typically accomplished through in-depth marketplace analysis combined with customer research and operational…
Marketing Governance, Strategic Marketing Management, New Product Development and Launch, Pricing Strategy
Author and experienced corporate trainer of senior executives for multi-national corporations, Expert is a respected world authority on brand management, product development & launch and marketing governance. Expert spent 13 years studying part-time at Australia's leading marketing school, the University…
Cold Process Soapmaking: Developing Countries, Workshop Design to Product Formulation
Safeway UK once threw Expert the challenge of creating concepts for 30 new varieties of soap in 24 hours. These soaps were in their stores within 3 months of that conversation. As the author of 26 books, 'creative origination' is…
Food Product Research and Development for Manufacturing and Food Service Companies
FAST-FOOD OPERATIONS. Expert has been intimately involved with the food service industry since 1979 as Director of R&D with Long John Silver's Seafood Shoppes and Hardee's restaurants. Since 1991 he has provided hands-on consulting for America's Favorite Chicken, Rally's, Golden…