Nine in ten transformation efforts fail. Learn how to be the one that succeeds. The stakes are high, and if organizations do not transform, survival is questionable. Yet, with so few successfully completing digital transformation efforts, determining the path forward […]
The Situation: In one recent case, our client, a b2b marketing firm, was preparing to develop, pitch, and sell a marketing campaign to a leading telecommunications company. Their client creates accessories for cell towers and 5G antennae. The […]
Companies like yours need to research customers and markets to identify a need. Then you create an innovative solution. Now you need help analyzing how you and your product might fit into the complicated modern landscape for your business. In […]
There are many growth strategies a company can pursue with some being more successful than others. One of the most common strategies companies pursue is trying to grow their core market. The thinking goes that it’s easier to get your […]
How do you evolve from a young, “one and done” brand to a multi-dimensional brand with a diversified portfolio fueled up for growth? It’s the challenge so many face, and a challenge that leads to ‘the ultimate reward. Recently, Engine […]
Trends impact every aspect of our lives, not least of which includes our home life. Engine’s trends experts have explored how trends are impacting one of the places where Americans spend most of their time at home – in the kitchen. We have highlighted trends that shape how we will consume food, how we will prepare it, and how it will impact our purchase decisions around kitchen appliances as exciting technologies continue to evolve.