Expert in Design and Analysis of Surveys to Substantiate Advertising Claims
The expert can offer services in the following areas: Legal Research & Services, Claims Substantiation and Trademark Infringement Analysis, Intellectual Property identification and analysis, Litigation Expert Advice, Product Testing Designs / Products Optimization, Food, Beverage & Nutrition, External Concept Review, Gap Analysis, Key Driver (Regression) Analysis, Market / Customer Segmentation, Mystery Shopping, Business Research, Competitive Product/Feature/Benefit Assessments, Marketing, Advertising & Marketing, Consumer Packaged Goods, Demographics, Financial Services, Health & Beauty Aids (HBA), Market Sizing (primary research), and Preliminary Market Assessments. He can also develop custom market research projects based on specific client needs.
The consultant has designed and conducted hundreds of product tests, written manuals and lectured in field of product testing, especially regarding foods, beverages.
Expert conducted a study that measured the volume of use of an OTC product among residents of California, the results of which figured importantly in a court decision favorable to the client, the manufacturer of the product. Expert conducted a study of three TV commercials to determine if concerns expressed by the FTC that the commercials were misleading were in fact warranted. Expert conducted a study of label claims to determine if concerns expressed by the FTC that consumers would perceive the product as completely safe were in fact warranted.
Expert may consult nationally and internationally, and is also local to the following cities: New York, New York - Yonkers, New York - Bridgeport, Connecticut - New Haven, Connecticut - Hartford, Connecticut - Newark, New Jersey - Jersey City, New Jersey - Paterson, New Jersey - Springfield, Massachusetts - Philadelphia, Pennsylvania
|Year: 1959||Degree: B.A.||Subject: Philosophy||Institution: Yale College|
|Year: 1962||Degree: M.I.A.||Subject: Industrial Administration||Institution: Yale School of Engineering|
|Years: 1990 to 2015||Employer: ORC International, formerly Guideline||Title: Sr Vice President||Department:||Responsibilities: Expert is in charge of surveys for court cases or NAD. Design and supervise studies that may be subjected to adversarial scrutiny at a Federal or State court, at a government agency, or the advertising industry self-regulatory agency, the NAD.
|Years: 1968 to 1990||Employer: Wilkins & Associates, Inc.||Title: President||Department:||Responsibilities: He ran the market research company. Market research supplier with approximately 10 employees serving companies in the food, beverage, fashion and travel industries with research planning and survey services|
|Years: 1967 to 1968||Employer: Land-Reitter Associates||Title: Associate||Department:||Responsibilities: Expert was a consultant.|
|Years: 1966 to 1967||Employer: PKL Advertising||Title: Assistant Director of Research||Department:||Responsibilities: He designed and analyzed survey research. Designed advertising research programs.
|Years: 1963 to 1966||Employer: General Foods Corporation||Title: Product Research Assistant||Department:||Responsibilities: Expert designed and analyzed survey research. Planned and analyzed the results of product tests and marketing surveys. Analyzed sales data.
|Expert Witness Experience|
|Expert testified at trial or by deposition in 16 cases in Federal and State courts and before the TTAB. He has appeared numerous times at the NAD.|
|Custom Market Research experience|