Expert Details
Industrial Market Expert, IoT, Automation, AI, Process and Manufacturing Automation and Control, Sensors, Valves, and Pumps
ID: 739198
Illinois, USA
With more than 20 years of experience creating and marketing industrial products, Expert has been the engine behind accelerated business growth, innovation, breakthrough products, multiple acquisitions and great global organizations that generated millions of dollars around the world. Expert held executive business management positions with the most prestigious corporations, like Honeywell, Danaher, General Electric, Spectris, Rexnord, IMI and IDEX, in six countries in North America, Europe and Latin America with a strong record of producing results.
Today, as an Industry Expert, Consultant and Executive Coach, Expert helps private investors identify and qualify promising companies in the areas of IIoT, AI, Machine Learning, Predictive Maintenance, Robotics, Smart Factory, SaaS, Renewables, and associated services. He is also an expert in M&A Due Diligence, post-merger integration, and value creation through business transformation, lean processes and talent retention. In the area of innovation, Expert helps businesses develop and commercialize innovative products by helping product marketers and engineers translate customer needs into robust product requirements to create breakthrough products that deliver greater value using IoT, AI and ML.
Expert also provides strategic guidance plus organizational and lean processes expertise. Expert was part of the Board of Advisors of the CUBE incubator in Reno, NV, and a mentor at the Chicago chapter of the mHUB incubator. He is currently a mentor at the Chicago Bosch Connectory incubator. His vision is “to be a valuable resource to companies that are committed to accelerated growth based on strong customer focus, great products and services, best practices, and that are committed to a positive impact on the community and the environment."
Expert's approach aims at collaboration, best practices and value creation to help his clients work through intricate issues and find workable solutions. Among some of Expert’s past clients are tech market giants like Microsoft. He was featured on several online and printed publications like InTech and Manufacturing Insights magazines, and on TV on the Discovery Channel. He also appeared on several online business shows, and is followed by 1,700+ people on LinkedIn, where he regularly posts on Ethical AI, Innovation, ESG, Digitalization, Startups and other business-related topics. Expert has a BS in Electrical Engineering, and an MBA, and he is certified in Six Sigma and Hoshin Kanri. He consults in English, Spanish, Italian, French and Portuguese, and lives in Chicago, IL.
Skills: Revenue and Profit Growth · Working with Investors · Marketing Strategy · Product Development · International Sales · Strategic Planning · Executive Management · General Manager · Strategy
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1998 | Degree: MBA | Subject: Economy | Institution: IAE France |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2020 to 2022 | Employer: IDEX | Title: Chief Product Officer | Department: |
Responsibilities:- Created and launched world-wide the most advanced IoT and cloud-based B2B Digitalization project for this industry. Developed a state-of-the-art UX and UI project for Digitalization process involving 100,000 devices worldwide.- Led global organization with direct and indirect effective teams in USA, EMEA and APAC. Managed and coordinated Global Product Management and Marcom, working with Sales, Engineering and Manufacturing to develop the products of the future today. - Developed and commercialized industrial digitalization solutions based on IoT, remote monitoring and specialized software and smart equipment and intelligent sensors - Led Disruptive Innovation applying IoT, IIoT, Cloud Solutions and Machine Learning - Defined blueprint for Digital Marketing, Marcom platforms and materials relevant to all regions while maintaining effective communications for the transfer and adoption of best practices- Created and launched world-wide the most advanced IoT and cloud-based B2B Digitalization project for this industry. During this time, Expert developed a state-of-the-art UX and UI project for Digitalization process involving 100,000 devices worldwide. - Led global organization with direct and indirect effective teams in USA, EMEA and APAC. Managed and coordinated Global Product Management and Marcom, working with Sales, Engineering and Manufacturing to develop the products of the future today. - Developed and commercialized industrial digitalization solutions based on IoT, remote monitoring and specialized software and smart equipment and intelligent sensors - Led Disruptive Innovation applying IoT, IIoT, Cloud Solutions and Machine Learning - Defined blueprint for Digital Marketing, Marcom platforms and materials relevant to all regions while maintaining effective communications for the transfer and adoption of best practices. Skills: Revenue and Profit Growth · Working with Investors · Marketing Strategy · Product Development · International Sales · Strategic Planning · Executive Management · General Manager · Strategy |
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| Years | Employer | Title | Department |
| Years: 2017 to 2019 | Employer: IMI, PLC | Title: VP of Product Management | Department: Product Marketing |
Responsibilities:Responsible for Product Strategy and Management, Pricing, and Strategic Planning. Leadership of 17 employees in 3 countries, reporting to General Manager – Selling Smart Factory Automation Equipment and Software• Transformed the Product Management organization. Created a Global Customer Centric, Innovation Focused Product Management, team. Increased customer face-to-face VOC by 45% • Revitalized the product road map with 20+ differentiated new products to support IoT, AI, ML portfolio • Improved Go-to-Market, Product Launches and Pricing processes, increasing profitability by 8% • Launched brand new line of IIoT ready Electric Actuators to compete effectively in the smart factory market • Developed and launched the 5-Year Strategic Plan with new products, digitalization, IoT, and M&A strategy • Created and deployed New product Ideation process to increase Product Vitality by 25% • Established a full set of KPI's and Dashboard with lagging and leading indicators for effective Product Mgmt. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2017 | Employer: Spectris, PLC - Bruel and Kjaer Vibro | Title: Global Product Marketing Director | Department: Product Management |
Responsibilities:Responsible for Global Product Management and Strategic Planning. Selling Condition-Monitoring and Predictive Maintenance Solutions and Services for multiple industrial markets. Leadership of 12 employees in 4 countries. Reported to the President.• Designed and deployed strategic plan to penetrate the global Wind Energy market via IoT based product and service roadmaps (including Predictive Maintenance), IIoT / AI initiatives, branding, and MandA • Created the Uptime as a Service (UTaaS) business, selling product and equipment as a service. Grew revenue 23% • Transformed New Product Development and Introduction processes. Introduced Customer Centric approach via “Outcome Driven Innovation” (ODI) process, reducing product development cycle by average 33% • Established Commercial Excellence KPI to improve product performance tracking. Increased sales by 7.3% • Created and drove customer-centric segmentation structure (industry, region, persona). • Created the “Customer Satisfaction Mgr.” role. Obtained $8M order from large Power Generation company • Identified new high potential markets. Structured best channels by segment and geography. Exceeded 2016 sales plan by 11% • Led and completed Setpoint’s company acquisition and integration. Delivered committed revenue increase of 50% |
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| Years | Employer | Title | Department |
| Years: 2008 to 2010 | Employer: General Electric | Title: Product Marketing Director | Department: Marketing |
Responsibilities:Led Product Management after merge of 3 companies. Selling Turbine Control and Condition Monitoring ML solutions (data analysis and prognosis, including SaaS) in the Power Gen. and Chemical market. Reported to CMOLeadership of global marketing team of 10 product managers with dotted-line responsibility for 5 regional business development directors in NA, Europe, China, India/Middle East, and Brazil. Revenue of $1.2B. • Integrated after merge and re-organized the Product Management team. Accelerated NPI by avg 9% • Established new Product Launch process including Targeted Segmentation, Demand Generation, Price Testing, “champion customers” + testimonials, digital collateral, white papers, shows and ads • Streamlined NPD process. Launched brand new Wind Turbine monitoring system and Wireless Vibration sensors • Deployed market-intelligence systems, including an online forum to define with laser accuracy and precision the customers’ needs and drive new products ideas. Added 39 brand new product ideas to pipeline • Led Global Pricing process to deliver 6% year-over-year price gains in coordination with global sales leaders |
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| Years | Employer | Title | Department |
| Years: 2005 to 2008 | Employer: Danaher | Title: Product Management | Department: |
Responsibilities:Responsible for global product and strategic marketing, Marcom. Selling Water analyzers in the industrial (Power Generation, Oil and Gas, and Chemicals) and municipal markets. Reported to VP of Marketing. Leadership of 8 employees in the US and Germany. Policy Deployment lead. Revenue of $150M• Developed and launched 3 new Water Analyzers for multiple industrial segments for a 5-year revenue of $39M • Expanded company presence into industrial water (Utilities and Refineries) market through acquisition and new product development. Increased revenue by $40M • Expanded presence in municipal (drinking and waste) water treatment plants with brand new “Laser” and “LED” based analyzers • Created new outbound/inbound marketing process. Improved follow up by 39% and conversion by 26% • Developed and Launched the “Water IIM” (Intelligent Information Management) data management platform and services. Predecessor to the current “Big Data” management and reporting systems. |
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| Years | Employer | Title | Department |
| Years: 1989 to 2004 | Employer: Honeywell International | Title: Business Unit Manager - Wireless Sensors | Department: Marketing |
Responsibilities:• Developed and launched the first range of industrial wireless sensors in the industry (XYR-5000) in record 18 months; transforming a 20%/yr. declining business into 10%/yr. growth business. Received two Innovation awards. Gave origin to the current Honeywell OneWireless line.• Created the Honeywell Application Center of Excellence (ACE) • Developed one of the very first Honeywell e-stores for industrial sensors/transmitters • Expanded Honeywell channels in Europe • Launched the Honeywell Series 9000 control system in Europe |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 1989 to 1997 | Country / Region: Italy, France, Belgium | Summary: Expert has held multiple International Market roles in Italy, France and Belgium. |
Career Accomplishments
| Licenses / Certifications |
|---|
| Six Sigma Hoshin Kanri |
| Awards / Recognition |
|---|
| - Two-time Innovation award winner - Appeared on Discovery Channel discussing the importance of uptime in wind turbines and how to accomplish it. |
Additional Experience
| Training / Seminars |
|---|
| - Six Sigma - Hoshin Kanri - Kaizen |
| Vendor Selection |
|---|
| Specialized in vendor selection of industrial equipment and machinery |
| Marketing Experience |
|---|
| Specialized in Product launches, Go-to-Market, Pricing, Value Proposition, Product Positioning, Account Based Marketing, New Product Development and Commercialization, Voice of the Customer, Product Life Cycle Management. |
| Other Relevant Experience |
|---|
| Mergers and Acquisitions and post-merger integration |
Language Skills
| Language | Proficiency |
|---|---|
| English | Fluent |
| Spanish | Native |
| French | Fluent |
| Italian | fluent |
| Portuguese | Fluent |
| German | Beginner |
Fields of Expertise
Electrical Industrial, IoT, AI, ML, IIoT, mass flow controller, flow control valve, flow sensor, centrifugal pump, automatic control valve, control system, Photonics, vibration modeling, pressure measurement, compressor (machine), wind turbine, analytical test, acceleration measurement, chemical analyzer, process analysis