Expert Details
International Consumer Brand Management/ Automotive OEM
ID: 731735
Florida, USA
Self-motivated, persuasive, and results-driven professional with extensive experience in International Sales, Management, Strategic Planning, and Marketing; very strong ability for maintaining productive relationships with professionals at all levels. Travel to more than 60 countries, providing cultural awareness of Asian, European, Middle Eastern, African, and Latin American work styles at end user, distributor, and retailers.
Successfully negotiated distribution for Black and Decker and Stanley’s Automotive Group (manufactured by Baccus Global) Distribution structure across Europe, Middle East, and Africa within a seven month provided time-frame. Rock solid ability to develop new products depending on consumer necessities and bring out to market, increase revenue while reducing operational costs, and known for constantly cutting through red tape in order to negotiate win-win outcomes.
Extensive experience with automotive manufacturers, international/ domestic distributors, and retailers such as Wal-Mart, AutoZone, Home Depot, Carrefour, CENCOSUD, Feuvert, Halfords. Create partnerships to enhance communication and maximize business opportunities. Research industry trends and developments to recommend new products and product lines to management. Assess and restructure administrative personnel, inventory, and marketing procedures employing standardized computer systems to achieve greater efficiency.
Building client/customer relationship, Contract Negotiations, Project Development and Implementation, New Product Planning, Define sale strategies and put them in action, Ability to negotiate across a wide range of cultures, Strategic Marketing, Extensive Toyota Way Inventory Control Training, Strategic, policy and procedure development, Sales Training and Leadership, Microsoft Office Applications, AS400, JD Edwards, SAP, Multilingual: English.- Spanish. Knowledge of Portuguese.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2003 | Degree: BS | Subject: Business | Institution: University of Florida |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2013 to 2014 | Employer: UAC School of Global Management | Title: Interim Executive Director | Department: Administration |
Responsibilities:University based in South America with 15,000 students and 50,000. Institution established a campus in Miami, FL.Initiated efforts as strategic consultant which lead to Interim Executive Director. Implemented crisis management turnaround plan given University’s situation. Engaged a proactive Public Relations and Marketing Strategy in order to renew University’s identity. Executed cost saving initiatives which lead to an immediate 20% reduction in expenses. Developed strategic and financial plan for years 2014 to 2019. Applied a change in management plan (60% staff 20% faculty) which resulted in ensuring the University’s future success by adapting to local market conditions. Dramatically increased faculty, staff, and student diversity within a short time span. Decreased ROI on capital investment for parent institution by 5 years. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2014 | Employer: A1 Associates Group LLC | Title: Vice President | Department: Management |
Responsibilities:International Strategy and Growth Consultancy firm primarily in focused in growing retail oriented brands of US and Japan origin. A1 acts as the international sales force for companies such as Stanley Black & Decker products manufactured by Baccus Global, SLiME, Fix-A-Flat, KRACO, Scrubblade, and Automotive Expressions, and MOTOGP Race Care. Manage and establish relationships with International distributors and retailers such as Wal-Mart, Carrefour, AutoZone, CENCOSUD, Grupo Pao de Azucar, Halfords, Feuvert, METRO, and Mass Mart, among many others in order to establish managed brands. Successfully opened international regional sales management operations across Europe, Middle East, Africa, and Latin America whom in turn, work in local regions with distributors and retailers put in place through the A1 organization for manufacturers. Lead team which introduced Black and Decker and Stanley to Europe, the Middle East, and Africa all within a seven month provided time frame. Travel nationally and internationally for sales calls and tradeshows and provide summary of customer needs, market competition, and product performance. Negotiate, sign-off and make recommendations to manufacturers on all contractual, relationship management, sales agreements, and marketing contributions with distributors and retailers. Create and manage sales forecasts, business plans, profit and loss sheets, and company budgets. Communicate with Demand continuously to adjust your customer's forecast as it relates to new customers, promotional opportunities, additional product placement, tradeshow spikes, seasonality and mergers and acquisitions. Lead consultancy for UAC School of Global Management (South American University which opened a campus in the United States). Lead development of strategic plan, change in management plan, audit report for University’s headquarters in Latin America, and lead recruiting efforts of new personnel capable of managing University adequately. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2013 | Employer: ITW | Title: Vice President | Department: SLiME/ FIx-A-Flat |
Responsibilities:As part of an arrangement between A1 Associates and ITW in order to assist the company’s OEM and Latin America business, ITW brought me on board as their VP of Sales in order to provide special attention to such brand and ensure expedited growth.• Took sales in Latin America from thirty thousand dollars a year to over $12 million dollars annually. • Directly managed important retailer accounts. • Managed OEM sales of tire repair kits which replace the spare tire in cars at the point of manufacturing. Such initiatives involved sales and pitching products to car manufacturers such as General Motors, Nissan, Toyota, Ford, Fisker, TESLA, and Chrysler. • Worked numerous shows across Latin America. • Directly negotiated and assigned distributors across all of the America’s. • Created new products in conjunction with NPD team pending necessities within the region and followed through on market launch through distributors once ready product conceptualized. • Worked with A1 Associates Regional offices and distributors in Latin America to aggressively push the introduction of the brand. |
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| Years | Employer | Title | Department |
| Years: 2003 to 2008 | Employer: Toyota Tsusho America | Title: International Account Representative | Department: Latin America |
Responsibilities:04/2007 – 05/2008 Oversaw and managed Merger and Acquisition process between Toyota Tsusho America and a Brazilian insurance company. Located profitable opportunity in establishing a concept of extended warranties for automobile business in Brazil. Given a lack of culture for such product at the time and a change in market conditions, acquisition provided a 3 year ROI on investment. Identified acquisition target, which eventually lead to a merge. Created business plan and merger timeline. Hired consulting firm in order to perform feasibility study. Performed due diligence on Brazilian Company and oversaw M&A.03/2003 – 04/2007 Management of Toyota Distributors and various Toyota owned aftermarket brands for Latin America and the Caribbean Regions (Yokohama Tires, DENSO, ALPINE Electronics, Tokico Shock Absorbers, Yuasa GS Batteries) In charge of overseeing Central American and Colombian Toyota Genuine Parts and Accessory Distribution. Train distributors on inventory control, ordering parameters, initial ordering of parts for new vehicles, and held cross training and good practice seminars among distributors. Train parts managers and distributor owners on Toyota Way and visions. Train sales staff as well on vehicle features and sales techniques. Work with manufacturers to coordinate regional campaigns and implement in Latin America. Manage aftermarket lines through non-Toyota distributors assigned throughout the region. Travel to Latin America to support brand development around 50% of time. Actively work with advertising firms to produce press releases, ads, articles, and technical manuals in various languages. Opened new parts distribution center in Ft. Lauderdale, Florida. Created budget and forecasting on annual, quarterly, and monthly basis. Report to Vice President. Started and expanded aftermarket group that managed certain Japanese brands in the region. Created business plan, requested loan from board of directors, hired staff, and oversaw sales. Supervise sales and administrative staff on meeting sales goals. |
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Additional Experience
| Training / Seminars |
|---|
| Toyota Way in Sales and Marketing - Latin America Toyota Distributors |
| Vendor Selection |
|---|
| A1 Associates Group through its sourcing offices in the United States and Asia, has actively sourced numerous consumer good items within diverse industries. |
| Marketing Experience |
|---|
| Deep understanding of profit margin structure in retail and distribution global and domestic structures. Sales and Marketing Plans for Consumer and Retail branded items. International Acquisition Strategic turnarounds Developing products and negotiating with automotive OEM's. Domestic and International Sales force development. |
| Other Relevant Experience |
|---|
| Trained in: Kaizen Practices ITW: 80/20 Toyota Way in Sales and Marketing |
Language Skills
| Language | Proficiency |
|---|---|
| Spanish | Expert is fully fluent in Spanish. |
| Portuguese | Expert has proficient knowledge of the Portuguese language. |