Expert Details

Expert in Internet, Ecommerce, Advertising, Search, Data Mgmt, Business Intelligence, Forensics, Mobile Apps

Expert ID: 725124 California, USA

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Expert has over seven years of professional experience in business intelligence, data warehousing and data integration with three patents granted in the areas of data transformation (ETL) and metadata. He has used and is familiar with number of products from Informatica, Business Objects, Cognos, Microstrategy, Oracle, Microsoft and IBM. He was also an expert witness in a patent infringement litigation related to data transformation, metadata and business intelligence.

Over the past 20 years Expert has designed, developed and used several decision support systems for engineering and business applications. His strong analytical background combined with extensive experience in information management and artificial intelligence has provided him a strong foundation for creating innovative decision support systems. He has used a number of commercial decision support systems from Oracle, Business Objects, Cognos, and Autodesk.

Since receiving His PhD degree in information management from Carnegie Mellon University in 1992, Expert has been involved in numerous projects to create distributed, collaborative information management systems. These projects range from computer-aided engineering systems at Exxon and Autodesk to enterprise software applications at Informatica and real-time data tracking for Yahoo's on-line advertising system. He has also taught a number of courses at University of California Berkeley on Information Modeling and Database Management. He has used various products from IBM, Microsoft, Oracle and Informatica for information management.

Expert created and led the product management team responsible for the entire infrastructure for handling all graphical advertisements on Yahoo! and its partner web sites. His areas of expertise include ad serving, user targeting, inventory predictions, yield management, optimization, tracking/logging and reporting. He has filed for five Yahoo! patents related to Internet advertising architecture, behavioral targeting and "smart" advertisements. Expert is currently the VP of advertising technologies at Glam Media leading the creation of their next generation platforms for brand advertisements. He has also done extensive consulting for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) using products from Google and Yahoo!.

Throughout his 20+ years of professional experience Expert has mentored numerous of his direct reports and colleagues. He has also mentored and coached over 200 undergraduate and graduate students throughout his academic and teaching experiences at Cornell, Carnegie Mellon and UC Berkeley. He is also a volunteer in the American Computing Machinery (ACM) mentoring program targeted for students and professional who like to improve their career.

Array

Several consulting engagements in the area of Internet, Web design, search engine optimization, on-line advertising, e-commerce, software architecture, information management and product management.

Expert may consult nationally and internationally, and is also local to the following cities: San Jose, California - San Francisco, California - Sacramento, California - Oakland, California - Stockton, California - Fremont, California - Modesto, California - Salinas, California - Santa Rosa, California - Hayward, California

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Education

Year Degree Subject Institution
Year: 1992 Degree: PhD Subject: Information Management and Artificial Intelligence Institution: Carnegie Mellom University
Year: 1984 Degree: MS Subject: Computer-Aided Engineering Institution: Cornell University
Year: 1982 Degree: BS Subject: Structural Engineering Institution: Michigan State University

Work History

Years Employer Title Department Responsibilities
Years: 2008 to 2008 Employer: Glam Media Title: Vice President of Advertising Technologies Department: Internet Advertising Technologies Responsibilities: Led the definition and creation of the new Glam Evolution ad platform for highly targeted display ads optimized by various user engagement metrics.
Years: 2004 to 2008 Employer: Yahoo! Inc. Title: Director of Product Management Department: Graphical Internet Advertising Responsibilities: Defined the strategies and requirements to extend the existing capabilities and create the next generation of graphical ad platforms at Yahoo! which generate over $500M annual revenue.

Regularly briefed the senior leadership about the state of the products and competition.

Hired, mentored and directed a new team of six senior product managers to collaborate with various stakeholders to define, build and extend Yahoo!’s graphical ad platforms for serving, targeting, tracking, optimizing, reporting, inventory forecasting and yield management.

Evangelized open platforms for graphical ad networks and subsequently led an incubation team to create the first successful instance of serving ads on a third-party web site. Yahoo! has now adopted open ad networks and exchanges as its main business strategy.

Led the cross-functional product management efforts to define and create a new generation of behaviorally targeted graphical ads, resulting in a 30% increase in yearly global ad revenues.

Won the prestigious Yahoo! Super Star award for outstanding product management leadership in cooperating with more than 100 groups worldwide to define, develop and deploy a standards-based, real-time infrastructure for logging and tracking of ad impressions.
Years: 2006 to Present Employer: Undisclosed Title: Adjunct Professor Department: Software Program Management Responsibilities: Taught courses on Software Metrics, Managing Development Processes & Teams, Systems & Requirements, Business of Software and Product Management.
Years: 1996 to 2003 Employer: University of California Berkeley Title: Instructor Department: Extension Responsibilities: Taught courses on Information Modeling & Metadata, Relational Database Management, XML, Web Services & Service-Oriented Architecture.
Years: 1997 to 2004 Employer: Informatica Corporation Title: Director of Product Management Department: Responsibilities: Proposed, created and managed a new, web-based developer network ecosystem (http://devnet.informatica.com). In three years, grew the membership to more than 15,000 individuals from over 100 countries.

Directed a globally distributed team of 32 product managers and engineers from Informatica and its developer partners to define and develop 26 strategic, add-on solutions that significantly contributed to the company revenue and market position.

Spearheaded the object-oriented and XML-based open interfaces and interoperability products for Informatica metadata repository.

Grew the metadata product line from the initial concept to generate over five million dollars in revenue in four years.

Managed a cross-functional team of 10 individuals for four successful releases of the metadata family of products.
Years: 1994 to 1997 Employer: Autodesk, Inc. Title: Product Manager Department: Responsibilities: As a key member of a start-up team at Autodesk, helped define and create the new intelligent, interoperable computer-aided design system.

As Autodesk's principal liaison for more than 50 developer partners worldwide, managed the technical collaboration between the third-party and internal software teams to create interoperable design solutions with the Autodesk object-oriented interfaces.

Led a distributed team of 20 architects, engineers and software engineers from 13 organizations in the Industry Alliance for Interoperability to define an object-based information model, which is the foundation of today’s aecXML standard.
Years: 1992 to 1994 Employer: Exxon Title: Senior Member of Technical Staff Department: Production Computing Division Responsibilities: Assessed the division’s computing needs by working closely with the engineering and management teams and external software vendors.

Communicated the findings along with a proposal for software acquisition and integration to the senior management team.

Led a team of four to design and implement a new distributed object-oriented system for analysis of offshore structures.
Years: 1987 to 1988 Employer: Unisys Corp. Title: Principal Software Engineer Department: Computer Aided Engineering Responsibilities: Designed and implemented a new component-based computer-aided design/analysis system utilizing third-party graphical & database modules.

Career Accomplishments

Associations / Societies
ACM and IEEE
Awards / Recognition
Yahoo! Super Star 2005
Publications and Patents Summary
He has three US patents and five pending with numerous publications on information management and software.

Additional Experience

Expert Witness Experience
Expert Engagement 2003 - 2007
Type of Matter: Patent Infringement
Law Firm: Fenwick & West, LLP (Mountain View, CA)
Case Name: Informatica Corporation v. Business Objects Data Integration
Services Provided: As the primary inventor in a patent infringement case, worked closely with the plaintiff legal team to prepare and participate in the deposition and subsequent jury trial.
Disposition: The jury ruled in favor of the plaintiff with a $25 million award.
Training / Seminars
Numerous training course in software engineering, information modeling, database management, Internet, XML, Web Services, business of software, software metrics, product management, on-line advertising, geometric modeling, coaching and leadership.
Vendor Selection
Evaluated, recommended and worked extensively with third-party software vendors and solution providers for information management, computer-aided engineering, Internet infrastructure, e-commerce, on-line advertising, inventory management, yield optimization and web design.
Marketing Experience
* Internet, search, on-line advertising & e-commerce
* Semantic networks & metadata
* Database & knowledge management
* Interoperability, web services & SOA
* Optimization & yield management
* Data warehousing & ETL
* Business intelligence & data mining
* Agile software & product mgmt.
* Geometric modeling & CAD/CAE
Other Relevant Experience
Over 20 years of experience in software, information management and Internet industries with a solid 13-year track record of managing innovative products by leading distributed teams. Proven ability to develop effective strategies and execution plans to manage complex technical and business projects. Results-oriented with great attention to details, quality and schedule. Over 10 years of experience working with corporate and intellectual property attorneys on numerous patent projects. Supported an infringement action as the primary inventor of one of those patents that resulted in a $25 million jury award. More than five years of university-level teaching experience in information management, Internet, and product management. Excellent communication skills and an energizing public speaker.

Fields of Expertise

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