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Branding, Strategic Marketing, Trademark Infringement, Advertising, Turnaround, Startup, Venture
Expert is author of "The Revenge of Brand X" and has been called "the best branding expert on the planet", reviewed by and contributing to almost every major TV network, including FOX, NBC, ABC, CNBC and publication, including the Washington…
Marketing, Consumer Behavior and Psychology, Branding, Trademark Infringement, Intellectual Property
He is a Ph. D.-trained researcher who has published extensively in the areas of advertising and promotions effectiveness, marketing communications, and advertising deception, and is considered a leading authority in these areas. He has also conducted numerous marketing research studies…
Fashion & Footwear: Consumer Behavior, Copyright, Trademarks, Patents, and Trade Dress Infringement
Expert has more than 28 years of experience in many areas related to Fashion, such as: consumer behavior, education, entrepreneurship, marketing, visual merchandising, branding, total quality management, textile appraisal, product design, product development, and logistics, as well as both domestic…
Woodworking Machine, Hand Tool and Practices Expert
Expert in woodworking, machine hand tools and practices. He is an Educator, Consultant, and Expert Witness. In his current role, he instructs intensive programs in woodworking and woodturning. His company is a full-time program with permanent facilities in Parkman, OH.…
Footwear Industry
Footwear expert witness experience: Aug. 2023: Trade Dress infringement case (ongoing): Rebuttal report on functionality and secondary meaning Aug. 2023: Trade Dress infringement case (ongoing): Rebuttal report on functionality Nov. 2022 to Jan. 2023: Trade Dress infringement case (ongoing): Report…
Intellectual Property Damages, Publicity Rights, Defamation, Social Media, Internet
Expert is a founding principal of an intellectual property consulting firm specializing in developing IP strategies, IP valuation and monetization of IP as well as providing expert testimony related to IP damages and licensing customs and practices. Expert has been…
Technology, Social Media, Social Networks, Mobile, Online, Apps, and the Internet
Expert is recognized globally as a trendspotter and analyst, as evidenced in his representation in 600+ outlets, including CNN and Time. Fortune 500 describes him as a 'defining figure in business' and 'top trendsetter to follow,' whilst other outlets have…
Brand Extension Licensing
Expert is an acknowledged expert in brand extension and conventional licensing. She is currently of an independent consultancy specializing in strategic brand licensing. She is also EVP, where she consults on both corporate brand and entertainment licensing strategies. She is…
Medical Device Product Management, Product Launch, Marketing, Sales, and Sales Operations
Expert has over 30 years commercial experience in medical and diagnostic device product management and development, marketing, sales, operations, distribution and finance as an individual Contributor, Director, Vice President and CEO. Expert provides strategic advice to start-up medical device companies,…
Supplier-Wholesaler-Dealership Relations, Fuel Pricing, PMPA, and Convenience Store Operations
A recognized international petroleum distribution thought leader, Expert created and continues to run a workshop in Prague, CZ, covering topics like alternative funding sources and alternative motor fuels, amongst other topics, for European oil and fuel firms. He created this…