Expert Details

Expert in Marketing & Business Development in Specialty Chemicals, bio-based chemicals

Expert ID: 731028 France

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Expert has 20 years experience in marketing and business development of specialty chemicals & materials, in
particular in coatings and plastics markets. He has designed market entry strategies into adjacent markets,
assessed market potential for new materials, rolled out global product launches of innovative raw materials, defined
strategic business growth plans. Focus areas are plastic additives, engineering polymers, coatigns additives, liquid
coatings resins, commodity polymers, bio-based chemicals.

Expert has been engaged in the market development of bio-based chemicals, bio-polymers and new chemicals
derived from renewable sources. Pre-existing understanding of market opportunities in bio-plastics, green solvents,
chemical building blocks from fermentation processes. Ability to identify niches and develop market entry strategies.
Strong existing network in the field in US and Europe.

Expert has assessed strength of driver to shift volume from petroleum based solvent to bio-based solvent - customer interviews, market size assesment, primary research and secondary researchDefine market entry strategy into coatings market for a new coatigns additive producer - prioritization of opportunities, assessment of competition, connection to first customersReview of application portfolio of new technology to prioritize opportunitiesHelp new entrant define it's communication and marketing strategy, company branding, product positionningDefine and implement new product launch, define target segments and companies, capture early customer feedback, define go-to-market plan, direct approach of key target customers

Education

Year Degree Subject Institution
Year: 1991 Degree: MBA Subject: Management Institution: HEC Paris

Work History

Years Employer Title Department Responsibilities
Years: 2000 to 2012 Employer: SpecialChem Title: General Manager Department: Responsibilities: CEO, General Manager, Business Development, consulting assignments for most major chemical companies and innovative materials SME's/Start-ups. Focus industries - plastics, coatings, renewable chemicals
Years: 1991 to 2000 Employer: Arkema Title: Business Development Department: Responsibilities: Market & Sales development of commodity polymers

International Experience

Years Country / Region Summary
Years: 1995 to 2000 Country / Region: Eastern Europe Summary: He developed sales of commodity polymers in all of Eastern Europe including Russia, he led a project of greenfield chemical plant investment in Poland
Years: 2006 to 2009 Country / Region: China Summary: Opened subsidiary of digital marketing agency, set up local operations and lead local sales development.
Years: 2003 to 2012 Country / Region: India Summary: Set-up digital marketing back office operations of 25 people and developed sales of digital marketign services to indian chemical companies

Additional Experience

Training / Seminars
business development - prioritization of opportunities, new product sales forecasting, market opportunities for bio-based chemicals, subsitution of petroleum based materials
Vendor Selection
coatings formulation test labs, market research in chemicals
Marketing Experience
imapct of sustainability mega trend on chemicals and materials
Other Relevant Experience
Marketing of services, marketing workshop design and management

Language Skills

Language Proficiency
French He is a native speaker
English He is a native speaker
Russian Completely fluent, language spoken at home
polish good conversational level, strong enough to do business

Fields of Expertise

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