Request Expert

Expert has worked in a wide range of business development positions in both business-to-consumer and business-to-business markets. His franchising and licensing experience have included business development responsibilities in diverse markets and regions of the world (e.g. North America, Europe, and Asia).

Expert has expertise in consumer product marketing and experience in many product categories and industries, including apparel, automotive accessories, chemicals, durable goods, food and beverage, hardware, housewares, and sporting goods.

Expert has worked with the Fortune 100 and emerging firms in developing new brands and brand extension licensed products. He has experience in developing new product brand strategies for manufacturers, distributors, and retailers.

Expert is an authority in brand extension and has worked with leading consumer products marketers. He has experience in strategic planning, new product development, brand development, channel management, consumer research, and advertising and promotion.

Expert has hands-on experience in brand development and brand management. He has worked on emerging brands as well as brands with mutli-million dollar ad budgets such as Chevrolet, Jack Daniel's, OREO and Taco Bell.

Expert is an authority on new product assessment and concept development. He developed several consumer product assessment models including Concept Mentor, a licensed product concept evaluation system that has been used by licensors such as DuPont SilverStone, Huffy, Ocean Spray and Polaris.

Expert's brand extension licensing work with blue-chip brands such as ACDelco, Chevrolet, Jack Daniel's, Maytag, and Teflon has focused on new product development and product positioning.

Expert has a special interest in small business. He has operated his own small business since 1997.

Expert has provided strategic planning for a wide range of consumer products companies and marketers. He has exceptional expertise in new product development and brand extension licensing.

Expert is a recognized expert in the practice of brand extension licensing. He has developed brand extension licenses that generate millions of dollars in annual royalties for a wide range of licensors such as DuPont, General Motors, Maytag, and Nabisco.

Expert has developed scores of licensed products that generate millions of dollars in annual royalties for a wide range of licensors such as ACDelco, Chevrolet, DuPont, Goodwrench, Jack Daniel's, and JennAir.

Array

Expert assisted in the acquisition and development of two watch licensed product lines.He developed a licensing feasibility study for a leading juice beverage company. Expert secured a new sporting goods product licensee for a major outdoor recreational vehicle licensor.He created the annual licensing plan and assisted in developing new licensees for a leading sports brand owner. Expert developed the marketing and licensing plans for an emerging home furnishings brand.